Wireless Player Tracking for Location-Based Casino Messaging
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Solution Overview
Problem
Existing player tracking systems in casinos are limited to the casino floor and do not leverage the mobility of wireless devices, failing to utilize player preferences and location for personalized messaging and tracking.
Innovation Solution
A system and method that uses a wireless communication device to track customer location, generate user profiles based on attributes, and send targeted messages or offers based on location and preferences, utilizing client-server or peer-to-peer architectures for secure and personalized communication.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If wireless devices are used exclusively for wireless gaming on the casino floor, then gaming functionality is provided, but player mobility tracking and personalized messaging capabilities are lost
Solution Approach 1:
The wireless device is configured to perform multiple functions including wireless gaming, location tracking, and serving as a player tracking identifier. The device can operate both as a gaming terminal and as a mobility tracker throughout the casino property, enabling the system to leverage player movement data for personalized messaging and rewards.
2Adaptability or versatility
If player tracking extends beyond the casino floor to track player mobility, then personalized messaging capability is improved, but system complexity increases
Solution Approach 1:
A server acts as an intermediary between the wireless device and the player tracking system. The server receives location data from the wireless device, manages player profiles, and coordinates personalized messaging. This intermediary approach simplifies the overall system architecture by centralizing tracking and messaging functions rather than requiring complex integrated systems.
3Productivity
If location-based personalized messaging is implemented, then player engagement is improved, but data processing requirements and system complexity increase
Solution Approach 1:
Player profiles with preferences and reward information are pre-established and stored on the server before the player enters the casino property. When location data is received, the system queries pre-configured player profiles to determine appropriate messaging, avoiding the need for real-time complex analysis and reducing processing requirements.
Data Source
AI summary
A method for tracking patronage of a customer in at least one casino property is described. The method comprises monitoring a wireless handset location that is associated with the customer using a server. The server then proceeds to authenticate the wireless handset and the wireless handset communicates location information to server using at least one wireless networking protocol. The server generates a user profile associated with the customer that comprises at least one attribute. Complimentary prizes are determined by the server based on at least one attribute of the user profile. And the server sends a message to the wireless handset that is associated with the complimentary prize.