Wireless Power Product Display With Sensor-Triggered Effects

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Solution Overview

Problem

Conventional product display methods in retail environments fail to effectively capture consumer attention due to the variety of products and brands available, necessitating innovative approaches to differentiate and attract attention.

Innovation Solution

A product display system that includes a power supply with a wireless power transmitter and receiver, enabling a packaged tobacco product to output perceptible effects such as light, text, graphics, or animations in response to human presence, using a light-to-power conversion mechanism or energy harvesting, and incorporating sensors to control the activation of these effects.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Illumination intensity

If conventional product display methods are used in retail environments with variety of products and brands, then product visibility is maintained, but consumer attention cannot be effectively captured

Engineering Contradiction:
Improveproduct visibilityVSAvoidinability to capture consumer attention
Core Design Contradiction:
Illumination intensityVSObject-generated harmful factors

Solution Approach 1:

The patent applies dynamics by transitioning from static product displays to dynamic interactive displays. The system uses sensors to detect consumer presence and triggers various output effects (light, sound, animation) that actively engage consumers, making the display adaptive and responsive rather than passive and static.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent employs periodic action through animated sequences and timed output effects. The display can show animated logos, periodic light patterns, and timed sensory outputs that repeat in cycles to maintain consumer interest and draw attention through rhythmic visual and auditory stimuli.

Inventive Principle:
Principle #19Periodic action

2Device complexity

If wireless power transmission is implemented in product displays, then electrical connection complexity is reduced, but power transmission reliability may be affected

Engineering Contradiction:
Improveelectrical connection complexityVSAvoidpower transmission reliability
Core Design Contradiction:
Device complexityVSReliability

Solution Approach 1:

The patent uses wireless power transmission as an intermediary mechanism to transfer energy between the power supply system and the product display components. This intermediary wireless power transfer eliminates the need for direct physical electrical connections, reducing complexity while maintaining functional reliability through established wireless power technologies.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If multiple output effects are integrated in the product, then consumer engagement is enhanced, but device complexity increases

Engineering Contradiction:
Improveconsumer engagement capabilityVSAvoiddevice complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements multi-functionality by integrating multiple output mechanisms (light emitters, sound producers, animation displays) into a single unified product display system. These multiple functions are controlled by a centralized sensor-based control system that coordinates all outputs, allowing the product to engage consumers through various sensory channels while managing complexity through integrated control architecture.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The system effectively draws consumer attention by dynamically producing engaging visual and auditory effects, enhancing product visibility and appeal without the need for constant electrical connection, thus reducing costs and complexity.

Implementation Method 1

a wireless power transmitter configured to receive the first electrical current... a wireless power receiver configured to cooperate with the wireless power transmitter to produce a second electrical current

Methodology Applied
Scientific EffectElectromagnetic induction: Electromagnetic Induction

Implementation Method 2

a light-to-power conversion mechanism configured to receive light and output the first electrical current

Methodology Applied
Scientific EffectPhotovoltaic effect: Photovoltaic Effect

Data Source

PatentUS9851590B2Product display system and product display method
Publication Date: 2017.12.26 R J REYNOLDS TOBACCO COMPANY
  • US9851590B2 patent drawing
  • US9851590B2 patent drawing
  • US9851590B2 patent drawing

AI summary

Product display systems are provided. The product display systems may include a product display assembly and one or more products positioned in proximity to the product display assembly. The product display assembly may include a solar cell configured to receive light and output electrical current and a wireless power transmitter configured to receive the electrical current. The product may include a wireless power receiver that cooperates with the wireless power transmitter to produce current that powers an output mechanism. The output mechanism outputs a perceptible effect such as light or sound to attract consumer attention. A related method is also provided.