Wireless Rewards Platform Using 5G and Blockchain
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Solution Overview
Problem
Existing rewards programs for merchants are complex, inflexible, and lack personalized offerings based on customer profiles and real-time behavior, limiting their effectiveness in incentivizing repeat business and attracting new customers, especially for small merchants.
Innovation Solution
A system leveraging modern wireless networks and blockchain technology to offer behavior-based cross-business incentives, where 5G-enabled devices relay customized offers to customers' mobile devices, allowing for real-time data-driven incentives and flexible redemption processes, with offer acceptance and redemption data recorded on a blockchain to enhance customer profiling and machine learning models.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If traditional rewards programs are used, then merchants can offer incentives to customers, but the programs become complex and inflexible, limiting their effectiveness
Solution Approach 1:
The patent creates a universal rewards platform that serves multiple functions: tracking customer behavior across different merchants, managing reward points, personalizing offers, and enabling redemption. This multi-functional system replaces multiple separate rewards programs with a single flexible platform that adapts to different merchant needs through standardized interfaces and modular components.
Solution Approach 2:
The rewards program implements dynamic adjustment capabilities where reward parameters, offer conditions, and incentive structures can be modified in real-time based on customer behavior data, market conditions, and merchant requirements. The system transitions from static reward structures to dynamic ones that automatically adapt to changing conditions through algorithmic decision-making and real-time data processing.
2Adaptability or versatility
If traditional rewards programs are used, then merchants can provide incentives, but they lack personalized offerings based on customer profiles and real-time behavior
Solution Approach 1:
The system implements continuous feedback loops where customer behavior data is collected, analyzed, and used to generate personalized reward offers. The feedback mechanism processes real-time transaction data, customer preferences, and engagement patterns to dynamically adjust and personalize reward offerings, ensuring that each customer receives tailored incentives based on their specific behavior patterns and preferences.
Solution Approach 2:
The system performs preliminary analysis of customer behavior patterns and preferences before generating reward offers. By pre-processing and segmenting customer data in advance, the system prepares personalized reward templates and predictions that can be quickly deployed when triggering events occur, such as specific purchases or engagement milestones, enabling timely personalized offerings without real-time processing delays.
3Productivity
If wireless networks and blockchain technology are leveraged, then real-time data-driven incentives can be offered, but system complexity increases
Solution Approach 1:
The system architecture is segmented into distinct modular components: wireless communication layer for data collection, blockchain layer for secure storage and verification, processing layer for analytics and decision-making, and delivery layer for incentive distribution. Each segment operates independently with well-defined interfaces, enabling real-time processing while managing complexity through modular design that allows independent development, deployment, and maintenance of each functional component.
Data Source
AI summary
A user device of a user is detected to be within a first predefined range of a first wireless apparatus. The first wireless apparatus may be a wireless device operating in a frequency spectrum in a gigahertz range and/or based on a millimeter wave technology. One or more electronic messages are received from at least the first wireless apparatus or a second wireless apparatus that is located outside of the first predefined range of the first wireless apparatus. The second wireless apparatus is communicatively coupled to the first wireless apparatus. The second wireless apparatus may be another wireless device operating in the frequency spectrum in the gigahertz range and/or based on the millimeter wave technology. At least a subset of the one or more electronic messages is presented to the user via the user device. A user interaction is determined with the presented one or more electronic messages.