Website Redevelopment Wrapper for Service Rebranding

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Solution Overview

Problem

The challenge lies in efficiently rebranding or reconfiguring complex network-based services without substantial recoding, as existing services are often difficult to modify to match the look and feel of new owners or to integrate with existing infrastructure, leading to significant investment in redeveloping presentation and peripheral operations.

Innovation Solution

Implementing a wrapper that provides a new front-end interface for network services, allowing them to reform client requests and responses with instructions for the existing service, enabling the new service to present the core functionality in a new context without recoding the existing service processes, using nonstandard headers for industry-standard protocols.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a corporation acquires or rebrands an existing network-based service, then the core service functionality can be retained, but the presentation layer and peripheral operations must be substantially recoded to match new branding or infrastructure requirements

Engineering Contradiction:
Improveadaptability of service presentationVSAvoidcomplexity of service recoding
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments the network service into distinct functional layers: the core service logic layer and the presentation/peripheral operations layer. By separating these concerns, the core service can be reused without modification while the presentation layer is independently adapted to new branding or infrastructure requirements, eliminating the need for substantial recoding.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces a wrapper as an intermediary component that sits between the client and the core network service. This wrapper handles all presentation-related tasks, branding customization, and peripheral operations, allowing the core service to remain unchanged while adapting to different corporate identities and infrastructure requirements.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Adaptability or versatility

If the presentation layer and peripheral operations are recoded to match new branding or infrastructure, then the service can be rebranded or integrated, but substantial development time and investment are required

Engineering Contradiction:
Improveability to rebrand and reconfigure serviceVSAvoiddevelopment time for service redevelopment
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The patent implements the wrapper in advance, before any rebranding or infrastructure integration is needed. This preliminary action creates a flexible, pre-configured presentation layer that can be quickly adapted to different branding requirements or infrastructure environments without requiring time-consuming recoding efforts later.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The wrapper serves as a copyable, reusable template for service presentation. Once configured for one service or corporation, the wrapper can be copied and adapted for other services or rebranding scenarios, significantly reducing development time and investment for subsequent adaptations.

Inventive Principle:
Principle #26Copying

3Adaptability or versatility

If existing network services are modified to match new look and feel or infrastructure, then the service can be integrated into new contexts, but the core service processes must be substantially recoded

Engineering Contradiction:
Improveintegrability with new infrastructureVSAvoidease of service modification
Core Design Contradiction:
Adaptability or versatilityVSEase of manufacture

Solution Approach 1:

The patent segments the service architecture into immutable core service processes and mutable presentation/peripheral operations. This segmentation allows the core service to remain untouched and simple to maintain, while the presentation layer handled by the wrapper provides all necessary adaptability for integration with new infrastructure and branding contexts.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The wrapper acts as an intermediary that absorbs all modification requirements, preventing changes from propagating to the core service processes. This intermediary layer handles all infrastructure integration, branding, and peripheral operations, making the core service easy to manufacture and maintain while providing the needed adaptability.

Inventive Principle:
Principle #24Intermediary (Mediator)

Data Source

PatentUS8977718B2Website redevelopment wrapper
Publication Date: 2015.03.10 MICROSOFT TECHNOLOGY LICENSING LLC
  • US8977718B2 patent drawing
  • US8977718B2 patent drawing
  • US8977718B2 patent drawing

AI summary

Existing network-based services can be reused by a new network service providing an updated interface to the existing services. A client request directed to the new network service triggers a back-end request from the new network service to the existing network service. The back-end request comprises aspects of the client's request and additional formatting rules and other information to override specific aspects of the existing network service. The existing network service generates a back-end response with its existing functionality that is being reused, and applies the specified overrides. Additional information to be utilized by the new network service in responding to the client can be added to the back-end response. The new network service can then form and transmit a response to the client by utilizing the central portion of the back-end response and appending additional information to it, including the information specified by the existing network-service.