XML Syndication Feed Integration in Ad Panels
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Solution Overview
Problem
Current technologies lack the means to fully integrate XML syndication feeds with Internet advertising to deliver a dynamic, content-rich experience to consumers.
Innovation Solution
A system comprising a web content server, an Internet advertisement server, and an XML syndication content feed site server, which collaboratively deliver XML syndication content embedded within Internet advertisement panels to web browsers, allowing for dynamic updates and user interaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If XML syndication feeds are integrated into Internet advertising panels, then content richness and dynamism are improved, but system complexity increases
Solution Approach 1:
The system is divided into distinct functional modules: XML syndication content feed site server for content management, Internet advertisement server for ad delivery, and web browser for display. Each component handles specific tasks independently, allowing the system to integrate diverse XML feeds without monolithic complexity
Solution Approach 2:
The Internet advertisement server acts as an intermediary between the XML syndication content feed site server and the web browser. It receives XML syndication content, processes it, and delivers it as advertisement panels to users, mediating the integration between content delivery and advertising display systems
2Productivity
If multiple servers are used to deliver XML syndication content and advertisements, then functionality and content updates are improved, but device complexity increases
Solution Approach 1:
The Internet advertisement server performs multiple functions: it serves as an advertisement delivery platform, an XML content processing engine, and a content update receiver. This multi-functionality allows the system to achieve high productivity through content updates without requiring each server to be highly specialized and complex
Data Source
AI summary
A system for providing XML syndication content to an Internet advertisement panel rendered in a web browser is disclosed. The system includes a web content server, an Internet advertisement server, and a XML syndication content feed site server. Both the web content server and the Internet advertisement servers are in communications with the web browser. The web content server is configured to respond to requests from the web browser for a web page and to deliver the web page to the web browser. The Internet advertisement server is configured to choose and deliver an Internet advertisement panel, having embedded XML syndication content, to the web browser. The XML syndication content feed site server is in communications with the Internet advertisement server and is configured to send XML syndication content updates to the Internet advertisement server.