XR Mall Generation Device for Immersive Virtual Shopping
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Solution Overview
Problem
Current XR technologies do not provide a realistic shopping experience for users, as they lack immersive and personalized interactions within virtual or augmented environments.
Innovation Solution
An XR mall generating device and method that creates a virtual shopping mall using XR technology, allowing users to interact with personalized and realistic XR stores, commodities, and salesclerks, using 3D modeling data and real-time updates, enabling immersive shopping experiences without physical presence.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional e-commerce or simple virtual display is used, then device complexity is reduced, but user engagement and shopping realism deteriorate
Solution Approach 1:
The system segments the XR mall into multiple independent XR stores, each with its own 3D model data, inventory information, and interaction mechanisms. This modular approach allows users to engage with individual stores without overwhelming system complexity, while maintaining high user engagement through diverse shopping experiences.
Solution Approach 2:
The patent creates virtual copies of physical stores as XR stores with 3D modeled environments, products, and layouts. These digital replicas replicate the physical shopping experience while enabling immersive interactions impossible in traditional e-commerce, thereby increasing user engagement without requiring actual physical travel.
2Measurement precision
If physical travel to stores is required, then manufacturing precision and product quality can be verified, but time consumption and loss of time increase
Solution Approach 1:
The XR store creates a precise 3D copy of the physical store environment, including product appearances, store layouts, and even salesclerk avatars. Users can verify product details, try on clothes, or examine items up close in the virtual environment, achieving measurement precision equivalent to physical inspection without leaving home.
Solution Approach 2:
The system transitions from 2D screens to 3D immersive environments, allowing users to walk through virtual aisles, reach for products, and interact with items in spatial dimensions that replicate physical shopping. This dimensional transformation enables product verification without the time cost of physical travel.
3Device complexity
If simple 2D display is used, then device complexity is reduced, but shopping realism and immersion deteriorate
Solution Approach 1:
The patent employs 3D modeling to create immersive XR store environments that users can navigate and interact with in three-dimensional space. This dimensional upgrade from 2D displays provides shopping realism through depth perception, spatial awareness, and natural interaction gestures, while the system manages complexity through standardized 3D asset pipelines.
Solution Approach 2:
The system replaces physical mechanical interactions (browsing shelves, picking items, trying on clothes) with virtual XR interactions using hand tracking, eye tracking, and spatial computing. Users can grasp virtual products, examine them from multiple angles, and try on items without physical contact, achieving shopping realism through substitution of mechanical actions with digital equivalents.
4Ease of operation
If personalized XR stores are created, then user engagement improves, but device complexity and data processing requirements worsen
Solution Approach 1:
The XR store system dynamically adapts to user preferences, shopping history, and real-time behavior to personalize product recommendations, store layouts, and even salesclerk interactions. This dynamic personalization increases user engagement by making each shopping experience unique, while the system manages processing complexity through efficient data filtering and AI-based prediction algorithms.
Solution Approach 2:
The system incorporates feedback loops that monitor user interactions within the XR store, analyzing behaviors such as product viewing duration, item selection patterns, and movement trajectories. This feedback data is processed to refine personalization algorithms, creating increasingly accurate recommendations while the system optimizes data processing through incremental learning and selective data processing.
Data Source
AI summary
An extended reality (XR) mall generating device includes: an XR mall generating section that generates an XR mall including a plurality of XR stores in each of which a user is capable of experiencing shopping with use of an XR technology; and an XR mall providing section that provides the XR mall to the user.