Extended-Reality Storefront Builder Using 3D Scanning and AI
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Solution Overview
Problem
Traditional online storefronts lack the immersive and interactive experiences found in physical retail environments, failing to effectively convey brand messaging and engage customers through sensory experiences.
Innovation Solution
A no-code application for generating three-dimensional extended-reality environments and assets, allowing retailers to create immersive storefronts using drag-and-drop templates and generative machine learning models, enabling interactive experiences and engagement of multiple senses.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional online storefronts are used, then implementation is simple and cost-effective, but immersive experience and customer engagement are lacking
Solution Approach 1:
The patent creates virtual copies of physical retail environments by scanning and replicating store layouts, products, and atmospheres in three-dimensional virtual space. This allows traditional storefronts to be copied into immersive VR environments without requiring complete redesign, thus improving immersive experience while maintaining implementation simplicity.
Solution Approach 2:
The patent transitions from two-dimensional online storefronts to three-dimensional virtual environments, adding spatial depth and immersion. By rendering products and store layouts in 3D space that users can navigate and interact with, the system enhances customer engagement while building upon existing storefront data structures.
2Reliability
If custom three-dimensional virtual environments are created, then immersive experience is enhanced, but development time and cost increase significantly
Solution Approach 1:
The patent provides pre-configured virtual environment templates, asset libraries, and automated scanning tools that prepare the foundation for VR storefront creation in advance. These preliminary resources allow retailers to quickly deploy immersive environments without extensive custom development, reducing both time and cost while maintaining high immersion quality.
Solution Approach 2:
The patent creates universal virtual environment frameworks and reusable asset templates that can be applied across different retail contexts. These multi-functional components serve multiple storefront configurations, eliminating the need to build custom environments from scratch for each retailer and significantly reducing development time.
3Manufacturing precision
If professional design expertise is required, then quality of virtual storefront is improved, but accessibility and ease of use decrease
Solution Approach 1:
The patent implements automated tools including AI-driven product rendering, automatic environment optimization, and self-adjusting visual quality settings that allow non-expert users to create high-quality virtual storefronts independently. The system performs design optimizations automatically without requiring user expertise, thus maintaining quality while improving ease of operation.
Solution Approach 2:
The patent introduces intermediary AI assistants and automated design systems that bridge the gap between user simplicity and output quality. These intermediaries handle complex design decisions, asset optimization, and technical configurations, allowing users to focus on content selection while the system ensures professional-quality results.
4Adaptability or versatility
If interactive elements are added, then customer engagement is improved, but system complexity increases
Solution Approach 1:
The patent merges interactive elements directly into the virtual environment fabric, combining navigation, product interaction, and purchasing functions into unified spatial experiences. By integrating these functions into the core VR environment rather than adding separate complex systems, the patent improves customer engagement while minimizing system complexity.
Data Source
AI summary
A system for generating an extended-reality environment may include a head-mounted display configured to be worn by a user, a non-transitory computer memory, and a processor configured to execute computer-readable instructions. The processor may be configured to generate a floorplan of the extended-reality environment. The processor may also be configured to customize the extended-reality environment based on user input. The processor may also be configured to receive input from a user indicating a selection of a product within the extended-reality environment, whereupon the processor may be configured to generate one or more display options in the extended-reality environment.