XR Storefront Generation for Immersive Remote Shopping
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Solution Overview
Problem
Existing online shopping platforms provide limited immersive experiences, making it difficult for customers to replicate the in-store shopping experience, especially for those who cannot visit physical stores due to geographical or health constraints, and lack user-friendly tools for merchants to create extended reality (XR) storefronts.
Innovation Solution
The implementation of XR storefronts using XR technology, including VR, AR, or MR, allows customers to access immersive virtual shopping experiences from any device, with a user-friendly configuration tool enabling merchants to create and manage XR storefronts, integrating with existing ecommerce platforms and brick-and-mortar stores, and supporting multi-user interactions.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If traditional online shopping platforms are used, then customers can access items from anywhere, but the shopping experience lacks immersion and cannot replicate in-store experiences
Solution Approach 1:
The patent creates virtual copies of physical store environments using 3D modeling and XR technology. These virtual storefronts replicate the layout, lighting, and product displays of brick-and-mortar stores, allowing customers to experience a realistic shopping environment online without traveling to physical locations.
Solution Approach 2:
The patent transitions from 2D online shopping interfaces to 3D immersive virtual environments. By adding spatial depth and three-dimensional product representations, customers can view items from multiple angles and navigate virtual store spaces, creating a more engaging and realistic shopping experience.
2Reliability
If brick-and-mortar stores are used, then customers can examine items in person, but customers must travel to the store location
Solution Approach 1:
The patent creates virtual replicas of physical store environments that customers can access remotely. These virtual storefronts include detailed 3D models of products and store layouts, enabling customers to examine items up close without leaving their location, thus eliminating travel time while maintaining product examination quality.
Solution Approach 2:
The patent introduces XR technology and virtual storefronts as an intermediary between physical stores and online shopping platforms. This intermediary provides the tactile and visual examination capabilities of physical stores while maintaining the convenience of remote access, effectively bridging the gap between in-person and online shopping.
3Reliability
If XR storefronts are implemented, then immersive shopping experiences are provided, but setup complexity increases for merchants
Solution Approach 1:
The patent provides pre-configured XR storefront templates and automated 3D modeling tools that merchants can use without extensive technical knowledge. These preliminary preparations include standardized virtual store layouts, pre-rendered product models, and automated configuration processes that simplify setup while maintaining high immersion quality.
Solution Approach 2:
The patent implements automated tools that allow merchants to create their own XR storefronts without requiring specialized XR development expertise. The system automatically generates 3D models from product images, configures virtual store environments, and optimizes performance settings, enabling merchants to self-serve the complex setup process.
4Adaptability or versatility
If custom XR storefronts are created for each merchant, then unique shopping experiences are provided, but development resources and time increase
Solution Approach 1:
The patent divides XR storefront creation into modular components including reusable templates, standardized product model libraries, and configurable layout elements. Merchants can assemble customized storefronts by combining these pre-built modules, reducing development time while maintaining unique branding and product presentation.
Solution Approach 2:
The patent creates a universal XR storefront platform with standardized interfaces and components that can be adapted to different merchant needs. The system provides multi-functional templates that work across various product categories and store types, allowing rapid deployment of customized storefronts without requiring separate development for each merchant.
Data Source
AI summary
Implementing extended reality (XR) storefronts is described. A server(s) may access catalogue data associated with items offered for sale by a merchant via an existing online storefront or an existing brick-and-mortar store. The server(s) may generate digital representations of the items, and generate a XR storefront including the digital representations of the items positioned within a virtual space. The server(s) may store storefront data representing the XR storefront in a datastore(s). At runtime, the server(s) may receive, from an electronic device of a customer, a request to access the XR storefront. In response, the server(s) may access the storefront data and cause the electronic device to display the XR storefront based at least in part on the storefront data.