Zone-Based Guest Identification for Interactive Experiences
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Solution Overview
Problem
Existing systems fail to effectively trigger interactive experiences for guests in dynamic environments like theme parks or dining areas, as identification technologies like RFID or image recognition become unreadable in crowded spaces, compromising the experience.
Innovation Solution
A zone-based identification system using RFID, image recognition, or other technologies to detect guests through objects like wristbands, processing information via sensors and processors to manage guest profiles and trigger experiences based on their progression through defined zones.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If identification hardware (RFID, image recognition) is deployed throughout the location to detect guests, then guest detection capability is improved, but device complexity and space occupation increase significantly
Solution Approach 1:
The system divides the physical space into discrete zones (e.g., queue zone, ride zone, exit zone) and places identification sensors only at zone boundaries or strategic points. This segmentation approach maintains guest detection capability while reducing the overall density of identification hardware compared to blanket coverage.
Solution Approach 2:
The system uses zone-based intermediate points as mediators between the guest and the full identification system. Instead of requiring continuous identification hardware along the entire path, zones act as intermediaries that trigger identification events only when guests enter or exit specific areas, reducing hardware requirements.
2Measurement precision
If identification hardware is placed throughout the location to maintain continuous detection, then guest tracking accuracy is improved, but the ride and dining experience deteriorates due to excessive technology presence
Solution Approach 1:
By segmenting the environment into functional zones rather than continuous coverage, the system maintains tracking accuracy at critical transition points while minimizing the visual and physical presence of technology in guest areas, thereby preserving experience quality.
Solution Approach 2:
The system allows guests to move freely through zones without active scanning or interaction with identification hardware. Detection occurs automatically when guests pass through zone boundaries, making the technology presence imperceptible to guests while maintaining tracking accuracy.
3Reliability
If identification technology is used in crowded areas where guests mill about, then guest identification capability is maintained, but the system becomes unreadable and unreliable
Solution Approach 1:
The system extracts the identification function from continuous space and concentrates it at zone boundaries. This extraction removes the harmful effect of crowd interference that occurs in dense areas by eliminating identification hardware from the busiest guest interaction zones, while maintaining reliability at transition points where detection is most critical.
4Productivity
If continuous guest detection is implemented throughout the location, then real-time experience delivery is improved, but excessive identification hardware compromises the experience
Solution Approach 1:
The system segments continuous monitoring into discrete zone-based events. By placing sensors only at zone boundaries rather than throughout the entire location, the system maintains the ability to trigger experiences in real-time when guests enter or exit zones, while dramatically reducing the quantity of hardware required.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
Enables seamless and efficient triggering of interactive experiences by accurately detecting guest presence and progression, ensuring personalized content presentation and cessation as guests exit, enhancing the overall experience without compromising the environment with excessive identification hardware.
Implementation Method 1
The objects may include radio frequency identification (RFID) tags
Data Source
AI summary
This disclosure relates to a system configured to trigger interactive experiences for guests. The system may be a zone based identification system that uses identification technology (e.g., RFID, image recognition, etc.) to detect and/or identify guests in zones prior to, during, and after an interactive experience. The zones may be physical areas where guests approach, participate in, and leave the interactive experience. The system may be configured such that as guests progress through zones prior to, during, and after the interactive experience, the system may access guest specific information before the interactive experience, present the guest specific information during the interactive experience, and then stop presenting the information responsive to the guest exiting the interactive experience. In some implementations, the system may comprise one or more objects associated with guests, one or more sensors, one or more processors, one or more host systems, and/or other components.