Commodity reservation method and device, electronic equipment, storage medium and product

Abstract

The invention provides a commodity reservation method and device, electronic equipment, a storage medium and a product, at least one commodity card is displayed on a session interface of a target group, and the commodity card comprises commodity description information and commodity state information of a target commodity, the commodity state information is determined according to the selling state of the target commodity; when the selling state of the target commodity is a pre-selling state, the commodity card further comprises recommendation information and a first reservation control; and in response to an appointment operation executed for the first appointment control, updating the recommendation information and the pre-sales state of the target commodity, the recommendation information being determined according to the number of appointment accounts, and the appointment accounts being accounts executing the appointment operation for the target commodity in the target group. According to the method and the device, the group buying user can be reminded to buy the commodity when the commodity is sold, and the customer stickiness can be improved while the user buying experience is improved.

Description

Technical Field

[0001] The present application relates to the technical field of electronic equipment, and in particular to a commodity reservation method, device, electronic equipment, computer-readable storage medium, and computer program product. Background Art

[0002] When merchants use in-group purchases, they often preheat the market first, announce the time of the sale to guide users to participate in scheduled sales, and cultivate the habit of users entering the group regularly to participate in marketing activities.

[0003] However, the current in-group purchasing method cannot effectively remind users to place orders in time when the products go on sale, resulting in the loss of many users with purchasing intentions. Summary of the invention

[0004] The embodiments of the present application provide a product reservation method, device, electronic device, computer-readable storage medium, and computer program product, which are intended to effectively remind group purchasing users to purchase products when the products go on sale, thereby improving customer stickiness while improving the user purchasing experience.

[0005] In a first aspect, an embodiment of the present application provides a commodity reservation method, comprising:

[0006] Displaying at least one product card on the conversation interface of the target group, the product card including product description information and product status information of the target product, wherein the product status information is determined according to the sales status of the target product, and the sales status includes a pre-sale status, a sale status, and an end status; when the sales status of the target product is a pre-sale status, the product card further includes recommendation information and a first reservation control;

[0007] In response to a reservation operation performed on the first reservation control, the recommendation information and the pre-sale status of the target product are updated, wherein the recommendation information is determined according to the number of reservation accounts, and the reservation accounts are accounts in the target group that have performed a reservation operation on the target product.

[0008] In a second aspect, an embodiment of the present application provides a commodity reservation device, comprising:

[0009] a display module, configured to display at least one product card on the conversation interface of the target group, wherein the product card includes product description information and product status information of the target product, wherein the product status information is determined according to the sales status of the target product, and the sales status includes a pre-sale status, a sale status, and an end status; when the sales status of the target product is the pre-sale status, the product card further includes recommendation information and a first reservation control;

[0010] An update module is used to update the recommendation information and the pre-sale status of the target product in response to a reservation operation performed on the first reservation control, wherein the recommendation information is determined based on the number of reservation accounts, and the reservation accounts are accounts in the target group that have performed a reservation operation on the target product.

[0011] In a third aspect, an embodiment of the present application provides an electronic device, including a processor and a memory, wherein the memory stores a plurality of instructions; the processor loads instructions from the memory to execute the steps of the above-mentioned commodity reservation method.

[0012] In a fourth aspect, an embodiment of the present application provides a computer-readable storage medium, including a processor and a memory, wherein the memory stores a plurality of instructions; the processor loads instructions from the memory to execute the steps of the above-mentioned commodity reservation method.

[0013] In the fifth aspect, an embodiment of the present application provides a computer program product, including a computer program, which is stored in a computer-readable storage medium; when a processor of an electronic device reads the computer program from the computer-readable storage medium, the processor executes the computer program to perform the steps of the above-mentioned product reservation method.

[0014] Beneficial effects of the embodiments of the present application:

[0015] Compared with the in-group purchase method in the prior art, which cannot guide users to place orders after the goods go on sale, in this embodiment, a product card of the goods to be sold can be displayed in the conversation interface, and the product description information and product status information of the goods to be sold are displayed on the product card. The product status information is determined according to the pre-sale status, the sale status or the end status, so that group members can directly browse whether the goods are in the selling status, the sale status or the end status through the product card. If the goods are in the pre-sale status, the user's reservation operation on the product card can be responded to, and the pre-sale status of the goods to be sold can be updated, such as changing from the unreserved status to the reserved status. On the one hand, this embodiment can dynamically update the display content of the product card, realize the dynamic presentation of the in-group purchase activity, and improve the participation experience of the in-group purchase users; on the other hand, this embodiment can also support users to make reservations in advance through the product card before the in-group purchase goods go on sale, so that users can purchase goods in the group in time when the in-group purchase goods go on sale, avoid users missing the group purchase rush time, and recall users with purchase intentions in time when the group purchase activity starts, thereby improving user stickiness. BRIEF DESCRIPTION OF THE DRAWINGS

[0016] In order to more clearly illustrate the technical solutions in the embodiments of the present application, the drawings required for use in the description of the embodiments will be briefly introduced below. Obviously, the drawings described below are only some embodiments of the present application. For those skilled in the art, other drawings can be obtained based on these drawings without creative work.

[0017] Figure 1 It is a schematic diagram of the process provided in the embodiments of the present application;

[0018] Figure 2-1 This is a first schematic diagram of a product card in a conversation interface provided in an embodiment of the present application;

[0019] Figure 2-2 This is a second schematic diagram of a product card in a conversation interface provided in an embodiment of the present application;

[0020] Figure 2-3 This is a third schematic diagram of a product card in a conversation interface provided in an embodiment of the present application;

[0021] Figure 3-1 This is a first schematic diagram of a product card reservation reminder provided in an embodiment of the present application;

[0022] Figure 3-2 This is a second schematic diagram of a product card reservation reminder provided in an embodiment of the present application;

[0023] Figure 4-1 This is a first schematic diagram of a product reservation provided in an embodiment of the present application;

[0024] Figure 4-2 This is a second schematic diagram of a product reservation provided in an embodiment of the present application;

[0025] Figure 5-1 This is a first schematic diagram of a calendar synchronization appointment provided in an embodiment of the present application;

[0026] Figure 5-2 This is a first schematic diagram of a calendar synchronization appointment provided in an embodiment of the present application;

[0027] Figure 6-1 This is a third schematic diagram of a product card reservation reminder provided in an embodiment of the present application;

[0028] Figure 6-2 This is a fourth schematic diagram of a product card reservation reminder provided in an embodiment of the present application;

[0029] Figure 7 This is a schematic diagram of a list card floating layer trigger provided in an embodiment of the present application;

[0030] Figure 8-1 This is a schematic diagram of goods sold out provided in the embodiment of the present application;

[0031] Figure 8-2 This is a schematic diagram of product removal provided in the embodiment of the present application;

[0032] Fig. 9 This is the first schematic diagram of in-product purchase provided in the embodiment of the present application;

[0033] Figure 10-1 This is a first schematic diagram of a commodity card purchase provided in an embodiment of the present application;

[0034] Figure 10-2 This is a second schematic diagram of commodity card purchase provided in an embodiment of the present application;

[0035] Fig.11 This is a schematic diagram of insufficient inventory of goods provided in an embodiment of the present application;

[0036] Fig.12 This is a schematic diagram of a group purchase commodity card provided in an embodiment of the present application;

[0037] Fig.13 This is the second schematic diagram of in-product purchase provided in the embodiment of the present application;

[0038] Fig.14 This is a first schematic diagram of the end of the in-group purchase provided in the embodiment of the present application;

[0039] Fig.15 This is a second schematic diagram of the end of the in-group purchase provided in the embodiment of the present application;

[0040] Fig.16 It is a structural schematic diagram of a commodity reservation device provided in an embodiment of the present application;

[0041] Fig.17 It is a schematic diagram of the structure of an electronic device provided in an embodiment of the present application. DETAILED DESCRIPTION

[0042] The following will be combined with the drawings in the embodiments of the present application to clearly and completely describe the technical solutions in the embodiments of the present application. Obviously, the described embodiments are only part of the embodiments of the present application, not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those skilled in the art without creative work are within the scope of protection of the present application. In addition, it should be understood that the specific implementation methods described herein are only used to illustrate and explain the present application, and are not used to limit the present application. In the present application, unless otherwise specified, the directional words such as "upper" and "lower" used generally refer to the upper and lower parts of the device in actual use or working state, specifically the drawing direction in the drawings; while "inside" and "outside" refer to the outline of the device. At the same time, in the description of the embodiments of the present application, the terms "first", "second", etc. are only used to distinguish the description, and cannot be understood as indicating or implying relative importance. Therefore, the features defined as "first" and "second" may explicitly or implicitly include one or more features. In the description of the embodiments of the present application, the meaning of "multiple" is two or more, unless otherwise clearly and specifically defined.

[0043] It can be understood that, in the present application, each embodiment of the above-mentioned commodity reservation method can be executed by a terminal device, wherein the terminal device can be a terminal held by a user or other network devices such as a server.

[0044] Current applications or platforms can promote user consumption and increase customer stickiness through in-group purchases. In-group purchases can be understood as merchants being able to establish multi-person group chats and publish product purchase links in the group chats, allowing users to purchase products directly through the product purchase links. Generally, the purchase price through the group is lower than the purchase price through other channels (such as purchasing directly in the mall).

[0045] In this application, according to the background technology description, when merchants use in-group purchases, they often preheat the process first, announce the start time of the sale to guide users to participate in the scheduled sale, and cultivate the habit of users to enter the group regularly to participate in marketing activities, which is more conducive to tapping into consumer groups, guiding user traffic, and is more beneficial to merchants' revenue.

[0046] However, the current in-group purchase function does not have the function of scheduling the sale of goods, resulting in a lack of information on scheduled sale of goods and event atmosphere reminders. In addition, the status of the in-group purchase product link does not change after the product goes on sale, and users cannot be reminded in time that the product is on sale, resulting in the loss of many users who have purchasing intentions.

[0047] Therefore, in order to solve the above problems, the present application provides a product reservation method, device, electronic device, computer-readable storage medium and computer program product. The present application can enable merchants to publish in-group purchase product links in advance when they plan to publish in-group purchase product links in the group. Users can make reservations for the in-group purchase products they are interested in. In this way, when the in-group purchase goes on sale, users will be reminded of the in-group purchase sale through their mobile phone calendars and system notifications, so as to promptly recall users who are willing to buy.

[0048] Specifically, the commodity reservation method in the embodiment of the present application can be applied to a terminal device, which can be a network device such as a mobile phone, a tablet, a computer, etc. Figure 1 As shown, the following steps are included:

[0049] S10, displaying at least one product card on the conversation interface of the target group, wherein the product card includes product description information and product status information of the target product, wherein the product status information is determined according to the sales status of the target product, and the sales status includes a pre-sale status, a sales status, and an end status; when the sales status of the target product is a pre-sale status, the product card also includes recommendation information and a first reservation control;

[0050] It should be noted that, in this embodiment, Figures 2-1 to 2-3 As shown, after building a multi-person group chat, the merchant can publish the product link of the product to be sold in the group. For example, in this embodiment, the product link is published in the form of a product card in the corresponding conversation interface. In addition, other methods can also be used, such as group announcements, group messages, pop-up windows in the group, etc. This embodiment does not specifically limit the form of the product link. For the convenience of explanation, the product link is a product card as an example to specifically explain each embodiment of the present application.

[0051] In this embodiment, the product status information can be determined according to the sales status of the target product. The sales status includes the pre-sale status, the sale status and the end status. The product card at least includes the product description information, the product recommendation information and the product status of the target product to be sold. Figures 2-1 to 2-3 As shown, the product description information may include product images, product names, and product prices, etc. The product prices may include the in-group purchase price and the out-group purchase price (the two prices may be distinguished by different gray values ​​so that the in-group purchase price can be highlighted); the product recommendation information may include the product copy (e.g. Figure 2-1 The "Group exclusive in-app purchase will be on sale soon, please make an appointment as soon as possible" can also include the reservation behavior of group users (for example Figure 2-1If no group member has made an appointment yet, the product card can display a copy such as "Super hot item, lower than the live broadcast room" to guide users to make an appointment; In addition, in this embodiment, the product status information can at least include the sales status of the product group purchase, including any one of the pre-sale status, the sale status and the end status, for example, Figure 2-1 As shown, when the selling status of the target product is the pre-sale status, at this time, a reservation control (i.e., the first reservation control of this embodiment) is displayed on the product card, so that the user can operate the reservation control to make a reservation for the product in the pre-sale status. For example, Figure 2-2 The product group in-app purchase is shown as being on sale. The product card may include a product purchase option, so that the user can operate the product purchase option to purchase the product. For example, Figure 2-3 The end status of the product group purchase is shown. The group purchase is invalid and users can no longer purchase products through the group purchase channel.

[0052] It is worth noting that, in the present embodiment, the product status in the product card actually changes dynamically according to the product sales life cycle of the target product. That is, after the merchant publishes the product card of the target product to be sold on the conversation interface, the product status of the product card is updated from the product group in-house purchase sales status to the product group in-house purchase sales status, and then from the product group in-house purchase sales status to the product group in-house purchase end status. Correspondingly, the product recommendation information can also be dynamically adjusted. For example, it can be updated from "Group exclusive in-house purchase will be on sale soon, hurry up to make an appointment reminder" to "Group exclusive in-house purchase is enabled, come and buy it together".

[0053] In addition, the corresponding timing information can also be displayed on the product card. For example, when the product status is the in-group purchase and sale status, Figure 2-1 As shown, the timing information before the sale can be displayed on the product card. For example, when the product status is the product group in-purchase sale status, Figure 2-2 As shown, the timing information until the end of the group purchase can be displayed on the product card.

[0054] S20, in response to the reservation operation performed on the first reservation control, updating the recommendation information and the pre-sale status of the target product, wherein the recommendation information is determined according to the number of reservation accounts, and the reservation accounts are accounts in the target group that have performed the reservation operation on the target product.

[0055] If the product status is the sales status of in-group purchase, such as Figure 3-1 and Figure 3-2As shown, when the merchant releases the in-group purchase before the set sale time, the merchant will send out the product card of the in-group purchase in the group selected by the merchant to release the in-group purchase. The header copy of the product card can be "Group exclusive in-group purchase will be on sale soon, hurry up to make an appointment reminder", and the priority of the recommended reason copy: the priority of group member behavior (for example, 14 group members want to buy) is higher than the merchant's customized selling point (such as "super hot-selling, lower than the live broadcast room"). In addition, if there are only 48 hours left before the group purchase goes on sale, the product can display a countdown, and it can be hidden after 48 hours.

[0056] On this basis, users can click on the product card to trigger the corresponding reservation operation to make or cancel the reservation for the product on sale.

[0057] The terminal device can respond to the user's reservation operation and update the pre-sale status of the target product within the product group, wherein the pre-sale status can include a reserved status and a non-reserved status (that is, a reminder sales status). For example, the sales status of the purchase within the product group can be updated from a non-reserved status to a reserved status, or the sales status of the purchase within the product group can be updated from a reserved status to a non-reserved status.

[0058] In addition, the terminal device can also update the number of group members who have reserved the target product, and update the product recommendation information displayed on the product card according to the number of group members. For example, it can count the number of group members who have currently reserved the target product, and update the number of group members who have reserved the target product displayed on the product card, for example, from "14 group members have made a reservation" to "17 group members have made a reservation".

[0059] Therefore, compared with the in-group purchase method in the prior art, which cannot guide users to place orders after the goods go on sale, in this embodiment, a product card of the goods to be sold can be displayed in the conversation interface, and the product description information and product status information of the goods to be sold are displayed on the product card. The product status information is determined according to the pre-sale status, the sale status or the end status, so that group members can directly browse whether the goods are in the selling status, the sale status or the end status through the product card. If the goods are in the pre-sale status, the user's reservation operation on the product card can be responded to, and the pre-sale status of the goods to be sold can be updated, such as changing from the unreserved status to the reserved status. On the one hand, this embodiment can dynamically update the display content of the product card, realize the dynamic presentation of the in-group purchase activity, and improve the participation experience of the in-group purchase users; on the other hand, this embodiment can also support users to make reservations in advance through the product card before the in-group purchase goods go on sale, so that users can purchase goods in the group in time when the in-group purchase goods go on sale, avoid users missing the group purchase rush time, and recall users with purchase intentions in time when the group purchase activity starts, thereby improving user stickiness.

[0060] In one embodiment, after the above S10, "displaying at least one product card on the conversation interface of the target group", the following steps may also be performed:

[0061] S30, in response to a triggering operation on a target area in the product card, displaying a product information floating layer located on an upper layer of the conversation interface;

[0062] S40, in response to a reservation operation on a second reservation control in the product information floating layer, updating the recommendation information and the pre-sale status of the target product.

[0063] It should be noted that, in this embodiment, Figure 2-1 As shown, if the sales status of the target product to be sold is in the pre-sale state, a first reservation control can be displayed on the product card. The first reservation control can display the description information of the reservation for the group purchase (such as "reserved"), or it can display the description information of the reservation for the group purchase (such as "reservation reminder"). On this basis, the user can operate the first reservation control to make a reservation for the target product before the sale, such as Figure 4-1 As shown, for example, the user can click on the first reservation control to trigger the reservation operation for the target product. The terminal device can respond to the reservation operation and change the in-group purchase and sales status of the target product. For example, the display content of the first reservation control can be updated from "reservation reminder" to "reserved", and the color of the first reservation control can also be adjusted accordingly. At the same time, the number of group friends who have reserved the target product can be updated and counted, and the product recommendation information displayed on the product card can be updated according to the number of group friends. Please refer to the above embodiment for details, which will not be repeated here.

[0064] In addition, the user can click on the target area of ​​the product card, such as the blank area of ​​the product card, to generate a corresponding trigger operation, and the terminal device can respond to the trigger operation and display a floating layer of product information on the upper layer of the conversation interface, such as Figure 4-2 As shown, the product information floating layer can display a second option for product reservation. In addition, it can also display detailed product information, such as product name, price, user protection information, etc. It can also display a countdown to the sale. Similarly, if there are only 48 hours left before the group purchase goes on sale, the product can display a countdown. If more than 48 hours have passed, the specific sale date and time information of the target product can be displayed.

[0065] On this basis, users can view product details by sliding down the product information floating layer. After viewing the product details, if the user is interested in the product, he can make an appointment for the group purchase sales reminder. The second product reservation option at the bottom of the product information floating layer triggers the reservation operation for the target product. The terminal device can respond to the above reservation operation. According to the above description, the group purchase sales status of the target product can be changed. For example, the display content of the second product reservation option can be updated from "reservation reminder" to "reserved", and the color of the second product reservation option can also be adjusted accordingly. At the same time, the number of group friends who have reserved the target product can be updated and counted, and the product recommendation information displayed on the product card can be updated according to the number of group friends. Please refer to the above embodiment description and will not be repeated here.

[0066] If the user makes an error or does not want to make a reservation, they can click the second option for product reservation at the bottom again to cancel the reservation.

[0067] Regardless of the reservation operation triggering method, after updating the in-group purchase and sales status, the terminal device will display the corresponding prompt information. For example, if it is updated from "Reservation Reminder" to "Reserved", the prompt information "The product has been reserved, and a message will be sent to remind you when it goes on sale" can be displayed. For example, if it is updated from "Reserved" to "Reservation Reminder", the prompt information "Reservation canceled" can be displayed.

[0068] In addition, if Figure 5-1 and Figure 5-2 As shown, after the user successfully makes an appointment, the terminal device can synchronize the appointment information (including the group purchase name, product name, sale countdown information, etc.) to the device's system calendar, so that when the group purchase target product goes on sale, a sale reminder will be given, such as an alarm reminder.

[0069] Furthermore, in the above S10, “displaying at least one product card on the conversation interface of the target group” may include:

[0070] S101, in response to a product publishing operation, displaying at least one product card published by a merchant via the conversation interface of the target group;

[0071] S102, obtaining purchase information of historical in-group purchases corresponding to the conversation interface, and determining at least one product card based on the purchase information and displaying it via the conversation interface.

[0072] In this embodiment, if Figure 2-1 In the conversation interface shown, the product card of the target product to be sold can be actively published by the merchant in the conversation interface.

[0073] In addition, the terminal device can also obtain the purchase information of the historical products purchased in the group corresponding to the conversation interface, determine multiple products with a large number of purchases, and publish the product cards corresponding to the multiple products on the conversation interface. By repeatedly posting product cards of products with high sales in the group, it can not only promote products and increase revenue, but also recommend products based on user preferences and improve user experience.

[0074] Furthermore, in the above S10, “displaying at least one product card on the conversation interface of the target group” may include:

[0075] S103, obtaining the commodity sales life cycle information of the target commodity;

[0076] S104: Display at least one product card published by a merchant via the conversation interface according to the time information in the product sales life cycle information.

[0077] In this embodiment, in addition to the merchant publishing the product card in the conversation interface, the terminal device can also publish it automatically.

[0078] Specifically, for example, the terminal device can obtain the product sales life cycle information of the target product, wherein the product sales life cycle information at least includes time information, such as the product group in-purchase reservation time, the product group in-purchase start time, and the product group in-purchase end time. Furthermore, at least one product card released by the merchant can be displayed on the conversation interface according to the time information in the product sales life cycle information.

[0079] Furthermore, in the above S104, “displaying at least one product card released by the merchant via the conversation interface according to the time information in the product sales life cycle information” may include:

[0080] S1041, if the pre-sale time in the product sales life cycle information is reached, publishing a product card with a sales status of pre-sale to the conversation interface;

[0081] S1042, if the sale start time in the product sales life cycle information is reached, publishing a product card with a sales status of the sale start state to the conversation interface;

[0082] S1043: If the end time in the product sales life cycle information is reached, a product card with a sales status of the end state is published to the conversation interface.

[0083] In this embodiment, the merchant can set the product-related information of the target product as well as the pre-sale time of the product group purchase, the start time of the group purchase, and the end time of the group purchase.

[0084] On this basis, when the terminal device detects that the current time has reached the pre-sale time for group purchases in the product sales life cycle information, it can directly publish a product card with the product status information as a selling status on the conversation interface. Similarly, when the terminal device detects that the current time has reached the start time for group purchases in the product sales life cycle information, it can directly publish a product card with the product status information as a start status on the conversation interface. When the terminal device detects that the current time has reached the end time for group purchases in the product sales life cycle information, it can directly publish a product card with the product status information as a group purchase end status on the conversation interface.

[0085] Therefore, in this embodiment, the merchant can actively publish the product card, or the terminal device can automatically publish the product card, which can reduce the complexity of the merchant's operation when publishing the card, attract more merchants to settle in, and increase the application traffic.

[0086] Furthermore, in the above S10, “displaying at least one product card in the conversation interface of the target group” may include:

[0087] S105, displaying a product collection browsing control via the conversation interface of the target group;

[0088] S106, in response to the triggering operation of the product collection browsing control, displaying a product wish list, the product wish list including candidate products collected by group members in the target group, the candidate products being sorted and displayed according to product history operation information, the product history operation including at least one of product history browsing volume, product history collection volume, and product history transaction volume;

[0089] S107, in response to a selection operation of at least one candidate product in the product wish list, displaying a product card of the selected candidate product via the conversation interface.

[0090] It should be noted that, in this embodiment, buyers can view the entry through the fan (i.e., group member) wish list, in which the products are sorted according to the fans' willingness, and buyers can select a product from the wish list to publish a limited-time discount purchase activity in the corresponding group.

[0091] Specifically, for example, a product collection browsing control (not shown in the figure) may be displayed in the conversation interface of the target group, and the buyer may click on the product collection browsing control to generate a corresponding trigger operation.

[0092] The terminal device can respond to the trigger operation and display the product wish list of the current group, wherein the product wish list includes candidate products collected by group members in the target group. The candidate products can be arranged and displayed according to product information such as historical product views, historical product collections, and historical product transactions, so that the products that group members are most interested in are placed in front.

[0093] Then, the buyer can select at least one candidate product from the product wish list and generate a corresponding selection operation. The terminal device can affect the selection operation and display the product card of the candidate product selected by the buyer on the conversation interface of the group.

[0094] Furthermore, in the above S107, “in response to a selection operation of at least one candidate product in the product wish list, displaying a product card of the selected candidate product via the conversation interface” may include:

[0095] S1071, in response to a selection operation of at least one candidate product in the product wish list, obtaining a target account in the target group that has added the selected candidate product to the product wish list;

[0096] S1072: Displaying the product card of the selected candidate product on the conversation interface according to the target account, wherein the pre-sale status of the product card is a reserved status.

[0097] In this embodiment, according to the above description, the buyer can select at least one candidate product from the product wish list and generate a corresponding selection operation. At this time, the terminal device can respond to the selection operation of the candidate product, and obtain the target account in the target group that has added the candidate product to the product wish list, and display the product card of the candidate product in the conversation interface according to the target account. For example, if the target group member corresponding to the target account has added the candidate product to the product wish list, the product card of the conversation interface browsed by the target group member can be in the reserved state, and the user does not need to make a manual reservation. In addition, if the user does not want to buy the product, the product can be manually updated from the reserved state to the unreserved state.

[0098] Therefore, in this embodiment, the sales status of the product card can be displayed specifically according to the user's preferences, so that users who are interested in the product do not need to make a manual reservation, thus realizing personalized product reservation, preventing users from missing out on group purchase activities, simplifying the user's reservation operation, and improving the user's shopping experience.

[0099] Furthermore, the product reservation method in this embodiment may also include:

[0100] S50, responding to the product release operation, obtaining a product card corresponding to the target product to be sold;

[0101] S60: Display the plurality of commodity cards in a single column or multiple columns via a card list floating layer located on an upper layer of the conversation interface.

[0102] In this embodiment, the terminal device can display the product card of the target product to be sold through the conversation interface, such as Figure 6-1 As shown, the product card corresponding to the target product to be sold can also be obtained, and then multiple product cards are arranged and displayed in a single column (or multiple columns) through a card list floating layer located on the upper layer of the conversation interface.

[0103] It is worth noting that Figure 6-1 As shown, in this embodiment, the product card displayed in the card list floating layer can be a card in the group purchase sales status, a card in the group purchase start status, or a card in the group purchase end status.

[0104] On this basis, if Figure 6-1 As shown, if the card list floating layer contains a product card in the group purchase and sale status, then according to the above description, the user can directly click the first reservation control in the product card to trigger the reservation operation for the target product. The terminal device can respond to the above reservation operation and change the group purchase and sale status of the target product. At the same time, it can also update the number of group friends who have reserved the target product, and update the product recommendation information displayed on the product card according to the number of group friends. Please refer to the above embodiment for description, which will not be repeated here.

[0105] like Figure 6-2 As shown, the user can click on the target area of ​​the product card, such as the blank area of ​​the product card, to generate a corresponding trigger operation, and the terminal device can respond to the trigger operation, display the product information floating layer on the upper layer of the conversation interface, and the second product reservation option at the bottom of the product information floating layer to trigger the reservation operation for the target product. The terminal device can respond to the above reservation operation, and according to the above description, the in-group purchase and sale status of the target product can be changed. For example, the display content of the second product reservation option can be updated from "reservation reminder" to "reserved". The number of group friends who have reserved the target product can also be updated and counted, and the product recommendation information displayed on the product card can be updated according to the number of group friends. Please refer to the above embodiment description, which will not be repeated here.

[0106] Furthermore, in the above S60, "displaying the plurality of product cards in a single column or in multiple columns via a card list floating layer located on an upper layer of the conversation interface" may include:

[0107] S601, obtaining the product group in-app purchase start time, product group in-app purchase end time and product group in-app purchase history count corresponding to the product card;

[0108] S602, based on at least one of the in-app purchase start time of the product group, the in-app purchase end time of the product group and the number of historical in-app purchases of the product group, display the multiple product cards in a single column or multiple columns via a card list floating layer located on the upper layer of the conversation interface.

[0109] In this embodiment, before the terminal device uses the above-mentioned card list floating layer to display product cards in a single column or multiple columns, the terminal device can pre-acquire the product group in-purchase start time, product group in-purchase end time and product group historical purchase count of the products corresponding to the multiple product cards, and sort the multiple product cards according to at least one of the product group in-purchase start time, product group in-purchase end time and product group historical purchase count, and display the sorted multiple product cards in a single column or multiple columns in the card list floating layer.

[0110] Specifically, for example, the terminal device arranges the product card with the earliest end time of in-product purchase in the product group at the first place in the floating layer of the card list, or arranges the product card with the largest number of purchases in the product group at the first place, among which the end time of in-product purchase in the product group has the highest priority, the number of purchases in the product group has the middle priority, and the start time of in-product purchase in the product group has the lowest priority. In addition to the sorting influencing factors and priorities of the above-mentioned card list floating layer, there may also be other sorting influencing factors and priorities, which are not specifically limited in this embodiment.

[0111] Furthermore, the commodity reservation method in this embodiment may also include:

[0112] S70, displaying a card navigation via the conversation interface;

[0113] S80, in response to a triggering operation on the card navigation, displaying a thumbnail card list via the conversation interface, wherein the thumbnail card list includes at least one card thumbnail and a card expansion option;

[0114] S90, in response to a triggering operation on the card expansion option, displaying the card list floating layer, the card list floating layer displaying the product cards corresponding to the card thumbnails in a single column or multiple columns.

[0115] According to the above description, in this embodiment, the terminal device can display the product card through the conversation interface, and can also display the product card through the card list floating layer.

[0116] like Figure 7 As shown, in addition to displaying basic information such as the group name and number of people at the top, the conversation interface can also display the number of people online, the number of product cards published in the current group chat, and the card navigation. The card navigation in this embodiment can be displayed as an arrow, so that the user can click the arrow to generate a trigger operation.

[0117] The terminal device can respond to the above trigger operations, such as Figure 7 As shown, a thumbnail card list is displayed at the top of the conversation interface. The thumbnail card list can be arranged horizontally to display thumbnails of some or all product cards. In the thumbnail of each product card, the product image, the price of the product purchased in the group, the number of group members who purchased the product, and the number of group members who made reservations can be displayed. In addition, the thumbnail card list can also include a card expansion option, which is used to expand the above thumbnails to generate the following Figure 7 The card list floating layer shown can display the product cards corresponding to the card thumbnails in a single column or multiple columns.

[0118] On this basis, according to the above embodiment, if the card list pop-up layer contains product cards in the group purchase sales status, the user can directly click on the first reservation control in the product card, or the user can click on the target area of ​​the product card to display the product information pop-up layer, and click on the product reservation second option at the bottom of the product information pop-up layer to trigger the reservation operation for the target product. Please refer to the above embodiment and will not repeat it here.

[0119] Furthermore, the commodity reservation method in this embodiment further includes:

[0120] S100, if the selling status is a pre-sale status, determining whether the time from the target product to the sale start date is less than or equal to a preset time threshold;

[0121] S110: If the time until the target product goes on sale is less than or equal to the preset time threshold, count down the countdown information of the target product and dynamically display the countdown information via the product card.

[0122] It should be noted that, in this embodiment, according to the above description, if Figure 3-1 and Figure 3-2 As shown, if the user reserves the target product through the product card, at this time, both the first reservation control and the reservation control can display "reserved".

[0123] On this basis, the terminal device can determine in real time whether the time until the target product goes on sale is less than or equal to a preset time threshold. If it is determined that the time until the target product goes on sale is less than or equal to a preset time threshold (e.g., 48 hours), the terminal device can count the countdown information of the target product in real time and dynamically display the countdown information through the product card. For example, Figure 3-2As shown, the sale countdown information can be displayed in real time in the lower left corner of the product card. When the product is about to go on sale, the sale countdown information can be displayed on the product card, which can effectively remind the users in the group to pay attention to the product sale dynamics, avoid users missing the effective time for group purchases, and improve the user group purchase experience.

[0124] Furthermore, after the above S110, “collecting the sales countdown information of the target product and dynamically displaying the sales countdown information via the product card”, the following may also be included:

[0125] S120, judging whether the in-app purchase of the target product group is on sale according to the on-sale countdown information;

[0126] S130: If the in-app purchase of the target product group is on sale, a sale reminder message is triggered, and the sale reminder message is displayed according to a preset display duration.

[0127] In this embodiment, according to the above description, the sale countdown information can be displayed in real time in the lower left corner of the product card. On this basis, in order to prevent users in the group from missing the valid time for in-group purchase, the terminal device can determine whether the target product is on sale based on the sale countdown information. If the target product is on sale, the sale reminder information can be triggered, for example, Figure 5-2 As shown, the sale reminder information can be displayed on any display interface of the terminal device to remind users to purchase products through group purchase in time.

[0128] Furthermore, the commodity reservation method in this embodiment further includes:

[0129] S140, in response to a triggering operation on a corresponding area in the product card, displaying product sold-out reminder information or product removed-from-shelf reminder information.

[0130] In this embodiment, if the product corresponding to the product card released by the merchant is sold out or has been removed from the shelf, the user can display the following after clicking the target area in the product card: Figure 8-1 The product information floating layer shown may display an interactive product sold-out reminder, such as "Sold out, add to wish list", so that the user can click on the reminder to add the sold-out product to the wish list, and be reminded to purchase the product when it is available again.

[0131] Or, display as Figure 8-2 The product information floating layer shown can display an interactive product removal reminder, such as "Removed from the shelves, go to the store to have a look", so that the user can click on the reminder to enter the corresponding store and browse and purchase other products.

[0132] Therefore, through the above-mentioned multiple protection methods, this embodiment can guide users to operate when the reserved goods are abnormal, avoid customer loss, and improve the in-app purchase experience of the user group.

[0133] Furthermore, when the sales status of the target product is the pre-sale status, the product card further includes a live broadcast reservation control. The product reservation method in this embodiment may further include:

[0134] S150, in response to the triggering operation of the live broadcast reservation control, updating the live broadcast reservation status corresponding to the target product.

[0135] In this embodiment, according to the above description, when the selling status of the target product is the pre-sale status, in addition to displaying the first reservation control on the product card, a live broadcast reservation control (not marked in the figure) can also be displayed, and the user can click on the live broadcast reservation control to generate a corresponding trigger operation.

[0136] The terminal device can respond to the above trigger operation and update the live broadcast reservation status corresponding to the target product, for example, update the live broadcast reservation status from the live broadcast unreserved state to the live broadcast reserved state.

[0137] Furthermore, after the above S150, "responding to the triggering operation of the live broadcast reservation control, updating the live broadcast reservation status corresponding to the target product", it may also include:

[0138] S160, when the selling status of the target product is on sale, updating the live broadcast reservation control to a live broadcast viewing control;

[0139] S170, in response to the triggering operation of the live broadcast viewing control, displaying the live broadcast room interface corresponding to the target product.

[0140] In this embodiment, when the selling status of the target product is on sale, the live broadcast reservation control can be updated to a live broadcast viewing control, so that the user can watch the live broadcast corresponding to the target product. The user can click on the live broadcast viewing control to generate a corresponding trigger operation.

[0141] The terminal device can display the above trigger operation and the live broadcast room interface corresponding to the target product, so that users can watch the live broadcast, understand the product details and usage, etc., and can also purchase the product in the live broadcast room.

[0142] Therefore, in this embodiment, the product card function is expanded so that users can also enter the live broadcast and watch or purchase products through the product card, enriching the in-group purchase activities, meeting the various needs of users, and improving the product conversion rate.

[0143] Furthermore, if the selling status is the pre-sale status, the product recommendation information includes the number of group members who have made reservations for the target product and the product recommendation text, and the product recommendation text includes the merchant's customized product selling points and the group member's reservation behavior corresponding to the conversation interface, and the group member's reservation behavior has a higher priority than the merchant's customized product selling points.

[0144] In this embodiment, if Figure 3-1 and Figure 3-2 As shown, the product recommendation information may include product text (such as "Group exclusive in-app purchases will go on sale soon, hurry up and make reservations"), and may also include the reservation behavior of group members (such as "14 group members have made reservations"). If no group members have made reservations yet, the product card may display text such as "Super hot-selling, lower than the live broadcast room" to guide users to make reservations.

[0145] When the merchant releases an in-group purchase before the set sale time, the merchant will send out a product card for the in-group purchase in the group selected by the merchant. The header copy of the product card can be "Group exclusive in-group purchase will go on sale soon, hurry up to make an appointment reminder", and the priority of the recommended reason copy: the priority of group members' behavior (for example, 14 group members want to buy) is higher than the merchant's customized selling point (such as "super hot-selling, lower than the live broadcast room"). In addition, if there are only 48 hours left before the group purchase goes on sale, the product can display a countdown, and it can be hidden after 48 hours.

[0146] In one embodiment, the commodity reservation method in this embodiment further includes:

[0147] Step A, if the selling status is the on-sale status, displaying a first purchase option of the product via the product card;

[0148] Step B, in response to a triggering operation on the first product purchase option, displaying a first product purchase floating layer via the conversation interface, wherein the first product purchase floating layer includes a product payment option;

[0149] Step C, responding to the payment operation for the product payment option, and after the payment is completed, displaying a payment completion floating layer via the conversation interface, and the payment completion floating layer displays payment completion prompt information; or, responding to the payment operation for the product payment option, displaying a product inventory shortage reminder.

[0150] In this embodiment, if Fig. 9 As shown, a product card indicating the in-app purchase status of a product group can be displayed in the conversation interface, and a first option for purchasing the product is displayed on the product card.

[0151] Specifically, when the product status is the group purchase sale status, the product card displayed on the conversation interface is as follows: Figure 10-1 and Figure 10-2As shown, in addition to displaying the first option for product purchase in the lower right corner, the merchant copy is also displayed at the head of the product card, such as "Group exclusive in-app purchases are enabled, come and buy together", and product recommendation copy is also displayed. The product recommendation copy includes the merchant's customized product selling points (such as "Super hot-selling, lower than the live broadcast room") or group members' reservation behavior (such as "10 group members have purchased"). The priority of group members' reservation behavior can be higher than the merchant's customized product selling points. The countdown for the end of the in-app purchase of the product is also displayed in the lower left corner of the product card. There are only 48 hours left before the end of the in-app purchase, and the countdown can be displayed. If it exceeds 48 hours, it can be not displayed.

[0152] On this basis, the user can click on the first purchase option of the product displayed on the product card to generate a corresponding trigger operation.

[0153] The terminal device can respond to the above trigger operation and display the first floating layer for product purchase located above the conversation interface. The first floating layer for product purchase includes product payment options. In addition, the first floating layer for product purchase also includes parameters such as product color and size that support user selection, so that the user can click on the product payment option after selection to trigger the product payment operation.

[0154] The terminal device can respond to the above-mentioned commodity payment operation, pay for the commodity, and display a payment completion floating layer above the session interface after the payment is completed. The payment completion floating layer displays a payment completion prompt message, prompting the user that the group purchase payment operation has been completed.

[0155] In addition, Fig.11 As shown, when the user clicks on the product payment option in the first floating layer to make a payment, if the payment fails due to reasons such as insufficient product inventory, the terminal device can display a reminder of insufficient product inventory, and the product payment option will be invalid, and the user cannot pay normally.

[0156] Furthermore, in the above step A, “displaying the first purchase option of the product via the product card” may include:

[0157] Step A01, displaying a message list, wherein the message list includes a group chat identifier corresponding to the session interface;

[0158] Step A02, in response to a triggering operation on the group chat identifier, displaying the conversation interface, and displaying a first option for purchasing a product via the product card.

[0159] In this embodiment, if Fig.12 As shown, when the product status is the group purchase sale status, after the user opens the message list of the application or platform, the conversation interface can be located at the top of the message list, and the corresponding group purchase sale logo is displayed, for example, Fig.12“In-group purchase” shown.

[0160] On this basis, users can click on the group purchase sale logo to generate the corresponding trigger operation.

[0161] The terminal device can respond to the above trigger operation, display a conversation interface, and display the product cards that are in the group purchase and sale status through the conversation interface.

[0162] Furthermore, after the above step A, "displaying the first purchase option of the product via the product card", the following may also be included:

[0163] Step D, in response to a trigger operation on a corresponding area in the product card, displaying a product information floating layer of the target product, wherein the product information floating layer includes a second product purchase option;

[0164] Step E, in response to the triggering operation of the second option for purchasing the product, display the first floating layer for purchasing the product, and execute: responding to the payment operation for the payment option for the product, making the product payment, and after the payment is completed, displaying the payment completion floating layer located above the session interface, the payment completion floating layer displays the payment completion prompt information; or, responding to the payment operation for the payment option for the product, displaying a reminder of insufficient product inventory.

[0165] In this embodiment, if Fig.13 As shown, in addition to clicking the first purchase option on the product card to purchase the product, the user can also click a corresponding area in the product card (such as a blank area on the product card) to generate a corresponding trigger operation.

[0166] The terminal device can respond to the above trigger operation and display the following Fig.13 The product information floating layer shown displays a second option for purchasing the product. In addition, it also displays detailed information such as the product name, price, and user purchase guarantee.

[0167] On this basis, the user can click on the above-mentioned product to purchase the second option, generating a corresponding trigger operation.

[0168] The terminal device can respond to the above trigger operation. According to the above embodiment, a first floating layer for product purchase can be displayed above the conversation interface. The first floating layer for product purchase includes a product payment option. In addition, the first floating layer for product purchase also includes parameters such as product color and size that support user selection, so that the user can click on the product payment option after selection to trigger the product payment operation.

[0169] The terminal device can respond to the above-mentioned commodity payment operation, pay for the commodity, and display a payment completion floating layer above the session interface after the payment is completed. The payment completion floating layer displays a payment completion prompt message, prompting the user that the group purchase payment operation has been completed.

[0170] In addition, Fig.11 As shown, when the user clicks on the product payment option in the first floating layer to make a payment, if the payment fails due to reasons such as insufficient product inventory, the terminal device can display a reminder of insufficient product inventory, and the product payment option will be invalid, and the user cannot pay normally.

[0171] Therefore, in this embodiment, users can make in-group purchases by clicking on the second product purchase option displayed on the product card, or by clicking on the corresponding area on the product card. This embodiment provides a variety of product purchase methods, meets the diverse needs of users, improves the user shopping experience, and thereby increases customer stickiness.

[0172] In one embodiment, the commodity reservation method in this embodiment may further include:

[0173] Step F, if the selling status is the end status, responding to the triggering operation of the product card, displaying an interactive pop-up window;

[0174] Step G, responding to the purchase operation triggered by the interactive control in the interactive pop-up window, and counting the number of accounts that triggered the purchase operation;

[0175] Step H: if the number of the accounts exceeds a preset number threshold, the sales status is updated from the end status to the pre-sale status, and the product description information and the product status information are updated accordingly.

[0176] In this embodiment, if Fig.14 As shown in the figure, when the product status is the product group in-store purchase end state, the product card displayed in the conversation interface no longer displays the operable options. At this time, a reminder message indicating the end of the in-store purchase is displayed on the product card, such as "the in-store purchase has ended, please go to the store to see other products." Based on this, the user can operate the product card, such as long pressing the product card, to generate the corresponding trigger operation.

[0177] The terminal device can respond to the trigger operation and display the following Fig.14 The interactive pop-up window shown displays at least interactive controls for purchasing, as well as operation controls such as withdrawing and copying, and operable icons representing meanings such as "like", "favorite" and "applause".

[0178] At this time, the user can click on the above interactive control to trigger the corresponding purchase operation. The terminal device can respond to the purchase operation and count the number of accounts that have triggered the purchase operation. When the number of accounts exceeds the preset threshold, it means that more users want to buy the product and the merchant needs to reactivate the product card. Therefore, the terminal device can update the above sales status from the end status to the pre-sale status, and correspondingly update the product description information and product status information on the product card to the information in the pre-sale status, so that the user can make an appointment to buy the product again, accurately matching the user's shopping needs and improving the user's shopping experience.

[0179] Furthermore, in the above step H, “if the number of the accounts exceeds a preset number threshold, updating the sales status from the end status to the pre-sale status, and correspondingly updating the product description information and the product status information” may include:

[0180] Step H01: if the number of the accounts exceeds a preset number threshold, a sales status activation message is sent to the buyer corresponding to the target product, so that the buyer triggers a change operation on the sales status when receiving the sales status activation message;

[0181] Step H02, in response to the change operation, updating the sales status from the end status to the pre-sale status, and correspondingly updating the product description information and the product status information.

[0182] In this embodiment, according to the above description, when the number of accounts exceeds the preset threshold, it indicates that more users want to purchase the product and the merchant needs to reactivate the product card. At this time, the terminal device can send a sales status activation message to the buyer corresponding to the target product (i.e., the group owner of the target group), so that when the buyer receives the sales status activation message, it triggers the operation of changing the sales status.

[0183] The terminal device may respond to the above-mentioned change operation and update the sales status from the above-mentioned end status to the pre-sales status.

[0184] In addition to this method of manually changing the sales status by the buyer, the sales status can also be automatically updated by the terminal device to ensure that the user can make an appointment and purchase the product again. While satisfying the shopping needs of group chat members and increasing customer stickiness, it also effectively increases the sales of hot-selling products and assists buyers in selling products.

[0185] In one embodiment, the commodity reservation method in this embodiment further includes:

[0186] Step I: if the product status information is the end status, displaying the end reminder of the in-product purchase of the target product via the product card;

[0187] Step J, in response to the triggering operation on the corresponding area in the product card, displaying a second floating layer for product purchase, wherein the second floating layer for product purchase includes a third option for product purchase;

[0188] Step K, responding to the payment operation for the third purchase option of the commodity, and displaying a payment completion prompt after the payment is completed.

[0189] In this embodiment, if Fig.15 As shown, when the product status is the product group in-purchase completion status, the product card displayed in the conversation interface no longer displays operable options. At this time, a reminder message indicating the completion of the in-group purchase is displayed on the product card, for example, "The in-group purchase has ended. Go to the store and look at other products."

[0190] At this time, if the user still wants to buy the product, he can click the corresponding area of ​​the product card to buy it. It is understandable that the price of the product purchased outside the group is higher than the price purchased within the group. At this time, the user can click the corresponding area of ​​the product card (such as a blank area) to generate a trigger operation.

[0191] The terminal device can respond to the above trigger operation and display the following Fig.15 The second floating layer for purchasing goods shown in the figure may display a third option for purchasing goods. The price for group users to purchase goods in this way is the actual price of the goods, which has a smaller discount than that for purchases within the group.

[0192] The user clicks on the third option to purchase the above-mentioned product, generating a corresponding payment operation.

[0193] The terminal device can respond to the above payment operation, make payment for the goods, and display a payment completion reminder after the payment of the goods is completed.

[0194] Therefore, in this embodiment, after the in-group purchase activity expires, goods can also be purchased in the group, thereby avoiding user loss, improving user shopping experience, and increasing merchant revenue.

[0195] Furthermore, the above step I, "displaying the in-product purchase end reminder of the target product via the product card", may include:

[0196] Step I01, obtaining the in-group purchase countdown information corresponding to the target product, and judging whether the in-group purchase link of the target product is invalid according to the in-group purchase countdown information;

[0197] Step I02: If the in-group purchase link of the product that has been on sale has expired, a reminder of the end of the in-group purchase of the target product is displayed via the product card.

[0198] According to the description of the above embodiment, when the product status of the product in the conversation interface is the group purchase sale status, the countdown for the end of the group purchase can be displayed in the lower left corner of the product card. On this basis, the terminal device can count the group purchase countdown information corresponding to the target product in real time, and determine whether the group purchase link of the target product is invalid based on the group purchase countdown information.

[0199] If it is determined that the countdown for the in-group purchase has ended (for example, it has returned to 0), it can be determined that the in-group purchase has ended. At this time, the in-group purchase end reminder of the target product can be displayed through the product card, for example, "The in-group purchase has ended, go to the store to see other products." At the same time, the in-group purchase price and the out-of-group purchase price of the product can also be displayed on the product card to attract users to purchase the product through the in-group purchase channel next time.

[0200] Therefore, in this embodiment, in general, it is possible to provide users with a reservation function for in-group purchase products that have not yet been put on sale, and to promptly recall users who are willing to buy when the activity starts; strengthen the scheduled opening information and activity atmosphere of in-group purchases, enhance the sense of urgency of placing orders through countdowns, and effectively promote products; increase in-group purchase touchpoints, and cultivate users' habit of regularly entering the group to participate in marketing activities.

[0201] This embodiment also provides a commodity reservation device, which can be integrated in a terminal device, for example, Fig.16 As shown, the commodity reservation device may include:

[0202] Display module 1001, used to display at least one product card in the conversation interface of the target group, wherein the product card includes product description information and product status information of the target product, wherein the product status information is determined according to the sales status of the target product, and the sales status includes pre-sale status, sale status and end status; when the sales status of the target product is pre-sale status, the product card also includes recommendation information and a first reservation control;

[0203] The update module 1002 is used to update the recommendation information and the pre-sale status of the target product in response to the reservation operation performed on the first reservation control, wherein the recommendation information is determined based on the number of reservation accounts, and the reservation accounts are accounts in the target group that have performed the reservation operation on the target product.

[0204] Optionally, the commodity reservation device in this embodiment further includes:

[0205] A second display module is used to display an interactive pop-up window in response to a triggering operation on the product card if the selling status is the end status;

[0206] A statistics module, used to respond to the purchase operation triggered by the interactive control in the interactive pop-up window, and count the number of accounts that triggered the purchase operation;

[0207] The second updating module is used to update the sales status from the end status to the pre-sale status if the number of the accounts exceeds a preset number threshold, and correspondingly update the product description information and the product status information.

[0208] Optionally, the second update module includes:

[0209] a sending unit, configured to send a sales status activation message to a buyer corresponding to the target product if the number of the accounts exceeds a preset number threshold, so that the buyer triggers a change operation on the sales status when receiving the sales status activation message;

[0210] The first updating unit is used to respond to the change operation, update the sales status from the end status to the pre-sale status, and correspondingly update the product description information and the product status information.

[0211] Optionally, the updating module 1002 includes:

[0212] A first response unit, configured to respond to a triggering operation on a target area in the product card and display a floating layer of product information located on an upper layer of the conversation interface;

[0213] The second responding unit is used to respond to the reservation operation on the second reservation control in the commodity information floating layer, and update the recommendation information and the pre-sale status of the target commodity.

[0214] Optionally, the display module 1001 includes:

[0215] A third display module, configured to display a product collection browsing control via the conversation interface of the target group;

[0216] a fourth display module, configured to respond to a trigger operation on the product collection browsing control and display a product wish list, wherein the product wish list includes candidate products collected by group members in the target group, and the candidate products are sorted and displayed according to product history operation information, wherein the product history operation includes at least one of product history browsing volume, product history collection volume, and product history transaction volume;

[0217] The selection module is used to respond to a selection operation of at least one candidate product in the product wish list, and display a product card of the selected candidate product via the conversation interface.

[0218] Optionally, the selection module includes:

[0219] an adding unit, configured to, in response to a selection operation of at least one candidate product in the product wish list, obtain a target account in the target group that has added the selected candidate product to the product wish list;

[0220] The first display unit is used to display the product card of the selected candidate product on the conversation interface according to the target account, wherein the pre-sale status of the product card is a reserved status.

[0221] Optionally, the display module 1001 includes:

[0222] A second display unit is configured to respond to a product publishing operation and display at least one product card published by a merchant via the conversation interface of the target group; or

[0223] The third display unit is used to obtain the purchase information of the historical products purchased in the group corresponding to the conversation interface, and determine at least one product card based on the purchase information and display it through the conversation interface.

[0224] Optionally, the display module 1001 includes:

[0225] A first acquisition unit, configured to acquire commodity sales life cycle information of the target commodity;

[0226] The fourth display unit is used to display at least one product card released by the merchant via the conversation interface according to the time information in the product sales life cycle information.

[0227] Optionally, the fourth display unit includes:

[0228] A first publishing subunit is used to publish a product card with product status information indicating a sold status to the conversation interface if the pre-sale time in the product sales life cycle information is reached;

[0229] A second publishing subunit is configured to publish a product card with product status information indicating a sales start state to the conversation interface if the sales start time in the product sales life cycle information is reached; or

[0230] The third publishing subunit is used to publish a product card with product status information indicating that the product is in a sale status to the conversation interface if the end time in the product sales life cycle information is reached.

[0231] Optionally, the commodity reservation device in this embodiment further includes:

[0232] An acquisition module is used to acquire the product card corresponding to the target product to be sold;

[0233] The fifth display module is used to display the commodity cards in a single column or multiple columns via a card list floating layer located on the upper layer of the conversation interface.

[0234] Optionally, the fifth display module includes:

[0235] The second acquisition unit is used to acquire the product group in-app purchase start time, product group in-app purchase end time, and the product group historical in-app purchase count corresponding to the product card;

[0236] The fourth display unit is used to display the multiple product cards in a single column or multiple columns via a card list floating layer located on the upper layer of the conversation interface based on at least one of the in-product purchase start time, the in-product purchase end time and the number of historical in-product purchases in the product group.

[0237] Optionally, the commodity reservation device in this embodiment further includes:

[0238] a sixth display module, configured to display card navigation via the conversation interface;

[0239] a seventh display module, configured to respond to a triggering operation on the card navigation and display a thumbnail card list via the conversation interface, wherein the thumbnail card list includes at least one card thumbnail and a card expansion option;

[0240] An eighth display module is used to respond to a trigger operation on the card expansion option to display the card list floating layer, and the card list floating layer displays the product cards corresponding to the card thumbnails in a single column or multiple columns.

[0241] Optionally, the commodity reservation device in this embodiment further includes:

[0242] A first judgment module is used to judge whether the time from the target product to the sale is less than or equal to a preset time threshold if the sale status is a pre-sale status;

[0243] The ninth display module is used to count the sale countdown information of the target product if the sale time to the sale of the target product is less than or equal to the preset time threshold, and dynamically display the sale countdown information via the product card.

[0244] Optionally, the commodity reservation device in this embodiment further includes:

[0245] A second judgment module is used to judge whether the in-app purchase of the target product group is on sale according to the on-sale countdown information;

[0246] The tenth display module is used to trigger the sale reminder information if the in-app purchase of the target product group is on sale, and display the sale reminder information according to a preset display time.

[0247] Optionally, the commodity reservation device in this embodiment further includes:

[0248] The eleventh display module is used to respond to the triggering operation on the target area in the product card and display product sold-out reminder information or product off-shelf reminder information.

[0249] Optionally, when the sales status of the target product is a pre-sale status, the product card further includes a live broadcast reservation control. The product reservation device in this embodiment further includes:

[0250] The third updating module is used to respond to the triggering operation of the live broadcast reservation control and update the live broadcast reservation status corresponding to the target product.

[0251] Optionally, the commodity reservation device in this embodiment further includes:

[0252] A fourth updating module, configured to update the live broadcast reservation control to a live broadcast viewing control when the selling status of the target product is on sale;

[0253] The twelfth display module is used to respond to the triggering operation of the live broadcast viewing control and display the live broadcast room interface corresponding to the target product.

[0254] Optionally, if the selling status is the pre-sale status, the product recommendation information includes the number of group members who have made reservations for the target product and the product recommendation text, and the product recommendation text includes the merchant's customized product selling points and the group member's reservation behavior corresponding to the conversation interface, and the group member's reservation behavior has a higher priority than the merchant's customized product selling points.

[0255] Optionally, the commodity reservation device in this embodiment further includes:

[0256] A thirteenth display module, configured to display a first purchase option of the product via the product card if the selling status is the open sale status;

[0257] A fourteenth display module is used to respond to the triggering operation of the first commodity purchase option and display a first commodity purchase floating layer located above the conversation interface, wherein the first commodity purchase floating layer includes a commodity payment option;

[0258] The payment operation is used to respond to the payment operation of the commodity payment option, make commodity payment, and after the payment is completed, display the payment completion floating layer located above the session interface, and the payment completion floating layer displays the payment completion prompt information; or, in response to the payment operation of the commodity payment option, display the insufficient commodity inventory reminder.

[0259] Optionally, the thirteenth display module includes:

[0260] A fifth display unit, configured to display a message list, wherein the message list includes an in-group purchase start mark corresponding to the conversation interface;

[0261] The sixth display unit is used to respond to the triggering operation of the group chat identifier, display the conversation interface, and display the first option for purchasing the product via the product card.

[0262] Optionally, the commodity reservation device in this embodiment further includes:

[0263] A fifteenth display module is used to respond to the triggering operation on the corresponding area in the product card and display a product information floating layer of the target product, wherein the product information floating layer includes a second product purchase option;

[0264] The sixteenth display module is used to respond to the trigger operation of the second option for purchasing the product, display the first floating layer for purchasing the product, and execute: respond to the payment operation of the payment option for the product, make the product payment, and after the payment is completed, display the payment completion floating layer located above the session interface, and the payment completion floating layer displays the payment completion prompt information; or respond to the payment operation of the payment option for the product, display a reminder of insufficient product inventory.

[0265] Optionally, the commodity reservation device in this embodiment further includes:

[0266] A seventeenth display module is used to display the group purchase end reminder information corresponding to the target product via the product card if the selling status is the end status;

[0267] An eighteenth display module is used to respond to a trigger operation on a corresponding area in the product card and display a second floating layer for product purchase, wherein the second floating layer for product purchase includes a third option for product purchase;

[0268] The nineteenth display module is used to respond to the payment operation of the third purchase option of the commodity and display a payment completion prompt message after the payment is completed.

[0269] Optionally, the seventeenth display module comprises:

[0270] A judgment unit, configured to obtain the in-group purchase countdown information corresponding to the target product, and judge whether the in-group purchase of the target product is invalid according to the in-group purchase countdown information;

[0271] The seventh display unit is used to display a reminder of the end of the in-group purchase of the target product via the product card if the in-group purchase of the product that has been sold has expired.

[0272] The specific implementation of the above operations can be found in the previous embodiments, which will not be described in detail here.

[0273] Accordingly, an embodiment of the present application further provides an electronic device, which may be a terminal, and the terminal may be a smart phone, a tablet computer, a laptop computer, a touch screen, a game console, a personal computer (PC, Personal Computer), a personal digital assistant (Personal Digital Assistant, PDA) and other terminal devices. Alternatively, the electronic device may be a server.

[0274] like Fig.17 As shown, Fig.17 A schematic diagram of the structure of an electronic device provided in an embodiment of the present application. The electronic device 1100 includes a processor 1101 having one or more processing cores, a memory 1102 having one or more computer-readable storage media, and a computer program stored in the memory 1102 and executable on the processor. The processor 1101 is electrically connected to the memory 1102. It will be understood by those skilled in the art that the electronic device structure shown in the figure does not constitute a limitation on the electronic device, and may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0275] The processor 1101 is the control center of the electronic device 1100, and uses various interfaces and lines to connect various parts of the entire electronic device 1100. By running or loading software programs and / or units stored in the memory 1102, and calling data stored in the memory 1102, the processor 1101 executes various functions of the electronic device 1100 and processes data, thereby monitoring the electronic device 1100 as a whole. The processor 1101 can be a processor CPU, a graphics processor GPU, a network processor (Network Processor, NP), etc., and can implement or execute the various methods, steps and logic block diagrams disclosed in the embodiments of the present application.

[0276] In the embodiment of the present application, the processor 1101 in the electronic device 1100 will load instructions corresponding to the processes of one or more application programs into the memory 1102 according to the following steps, and the processor 1101 will run the application programs stored in the memory 1102 to implement various functions, such as:

[0277] Displaying at least one product card on the conversation interface of the target group, the product card including product description information and product status information of the target product, wherein the product status information is determined according to the sales status of the target product, and the sales status includes a pre-sale status, a sale status, and an end status; when the sales status of the target product is a pre-sale status, the product card further includes recommendation information and a first reservation control;

[0278] In response to a reservation operation performed on the first reservation control, the recommendation information and the pre-sale status of the target product are updated, wherein the recommendation information is determined according to the number of reservation accounts, and the reservation accounts are accounts in the target group that have performed a reservation operation on the target product.

[0279] The specific implementation of the above operations can be found in the previous embodiments, which will not be described in detail here.

[0280] Optional, such as Fig.17 As shown, the electronic device 1100 further includes: a touch screen 1103, a radio frequency circuit 1104, an audio circuit 1105, an input unit 1106, and a power supply 1107. The processor 1101 is electrically connected to the touch screen 1103, the radio frequency circuit 1104, the audio circuit 1105, the input unit 1106, and the power supply 1107. Those skilled in the art will appreciate that the electronic device structure shown in FIG. 10 does not constitute a limitation on the electronic device, and may include more or fewer components than shown, or combine certain components, or arrange components differently.

[0281] The touch display screen 1103 can be used to display a graphical user interface and receive operation instructions generated by the user acting on the graphical user interface. The touch display screen 1103 may include a display panel and a touch panel. Among them, the display panel can be used to display information input by the user or information provided to the user and various graphical user interfaces of the electronic device, and these graphical user interfaces can be composed of graphics, text, icons, videos and any combination thereof. Optionally, the display panel can be configured in the form of a liquid crystal display (LCD, Liquid Crystal Display), an organic light-emitting diode (OLED, Organic Light-Emitting Diode) and the like. The touch panel can be used to collect the user's touch operation on or near it (such as the user uses any suitable object or attachment such as a finger, a stylus, etc. on the touch panel or near the touch panel), and generate corresponding operation instructions, and the operation instructions execute corresponding programs. Optionally, the touch panel may include two parts: a touch detection system and a touch controller. Among them, the touch detection system detects the user's touch orientation, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection system, converts it into the touch point coordinates, and then sends it to the processor 1101, and can receive the command sent by the processor 1101 and execute it. The touch panel can cover the display panel. When the touch panel detects a touch operation on or near it, it is transmitted to the processor 1101 to determine the type of touch event, and then the processor 1101 provides a corresponding visual output on the display panel according to the type of touch event. In an embodiment of the present application, the touch panel and the display panel can be integrated into the touch display screen 1103 to realize the input and output functions. However, in some embodiments, the touch panel and the touch panel can be used as two independent components to realize the input and output functions. That is, the touch display screen 1103 can also be used as a part of the input unit 1106 to realize the input function.

[0282] The radio frequency circuit 1104 may be used to send and receive radio frequency signals, so as to establish wireless communication with a network device or other electronic devices through wireless communication, and to send and receive signals between the network device or other electronic devices.

[0283] The audio circuit 1105 can be used to provide an audio interface between the user and the electronic device through a speaker and a microphone. The audio circuit 1105 can transmit the electrical signal converted from the received audio data to the speaker, which is converted into a sound signal for output; on the other hand, the microphone converts the collected sound signal into an electrical signal, which is received by the audio circuit 1105 and converted into audio data, and then the audio data is output to the processor 1101 for processing, and then sent to another electronic device through the radio frequency circuit 1104, or the audio data is output to the memory 1102 for further processing. The audio circuit 1105 may also include an earplug jack to provide communication between an external headset and an electronic device.

[0284] The input unit 1106 may be used to receive input numbers, character information or user feature information (such as fingerprint, iris, facial information, etc.), and generate keyboard, mouse, joystick, optical or trackball signal input related to user settings and function control.

[0285] The power supply 1107 is used to supply power to various components of the electronic device 1100. Optionally, the power supply 1107 can be logically connected to the processor 1101 through a power management system, so that the power management system can manage charging, discharging, and power consumption. The power supply 1107 can also include one or more DC or AC power supplies, recharging systems, power failure detection circuits, power converters or inverters, power status indicators, and other arbitrary components.

[0286] although Fig.17 Not shown, the electronic device 1100 may also include a camera, a sensor, a wireless fidelity module, a Bluetooth module, etc., which will not be described in detail here.

[0287] In the above embodiments, the description of each embodiment has its own emphasis. For parts that are not described in detail in a certain embodiment, reference can be made to the relevant descriptions of other embodiments.

[0288] A person of ordinary skill in the art will appreciate that all or part of the steps in the various methods of the above embodiments may be completed by instructions, or by controlling related hardware through instructions. The instructions may be stored in a computer-readable storage medium and loaded and executed by a processor.

[0289] To this end, an embodiment of the present application provides a computer-readable storage medium, in which a plurality of computer programs are stored. The computer program can be loaded by a processor to execute any one of the commodity reservation methods provided in the embodiments of the present application. The computer program can execute the steps of the following commodity reservation method:

[0290] Displaying at least one product card on the conversation interface of the target group, the product card including product description information and product status information of the target product, wherein the product status information is determined according to the sales status of the target product, and the sales status includes a pre-sale status, a sale status, and an end status; when the sales status of the target product is a pre-sale status, the product card further includes recommendation information and a first reservation control;

[0291] In response to a reservation operation performed on the first reservation control, the recommendation information and the pre-sale status of the target product are updated, wherein the recommendation information is determined according to the number of reservation accounts, and the reservation accounts are accounts in the target group that have performed a reservation operation on the target product.

[0292] The specific implementation of the above operations can be found in the previous embodiments, which will not be described in detail here.

[0293] The computer-readable storage medium may include: a read-only memory (ROM), a random access memory (RAM), a magnetic disk or an optical disk, etc.

[0294] Since the computer program stored in the computer-readable storage medium can execute any one of the commodity reservation methods provided in the embodiments of the present application, the beneficial effects that can be achieved by any one of the commodity reservation methods provided in the embodiments of the present application can be achieved. Please refer to the previous embodiments for details and will not be repeated here.

[0295] In the above-mentioned commodity reservation device, computer-readable storage medium, and electronic device, the description of each embodiment has its own emphasis. For parts not described in detail in a certain embodiment, reference can be made to the relevant description of other embodiments. Those skilled in the art can clearly understand that for the convenience and simplicity of description, the specific working process and beneficial effects of the above-described commodity reservation device, computer-readable storage medium, computer program product, electronic device and its corresponding units can refer to the description of the commodity reservation method in the above embodiment, and will not be repeated here.

[0296] The above is a detailed introduction to a commodity reservation method, system, electronic device, and computer-readable storage medium provided in the embodiments of the present application. Specific examples are used herein to illustrate the principles and implementation methods of the present application. The description of the above embodiments is only used to help understand the method of the present application and its core idea; at the same time, for technical personnel in this field, according to the ideas of the present application, there will be changes in the specific implementation methods and application scope. In summary, the content of this specification should not be understood as a limitation on the present application.

Claims

1. A commodity reservation method, characterized in that: include: Displaying at least one product card on the conversation interface of the target group, the product card including product description information and product status information of the target product, wherein the product status information is determined according to the sales status of the target product, and the sales status includes a pre-sale status, a sale status, and an end status; when the sales status of the target product is a pre-sale status, the product card further includes recommendation information and a first reservation control; In response to a reservation operation performed on the first reservation control, the recommendation information and the pre-sale status of the target product are updated, wherein the recommendation information is determined according to the number of reservation accounts, and the reservation accounts are accounts in the target group that have performed a reservation operation on the target product.

2. The commodity reservation method according to claim 1, characterized in that: The method comprises: If the selling status is the end status, responding to the triggering operation on the product card, an interactive pop-up window is displayed; In response to a purchase operation triggered by an interactive control in the interactive pop-up window, counting the number of accounts that triggered the purchase operation; If the number of the accounts exceeds a preset number threshold, the sales status is updated from the end status to the pre-sale status, and the product description information and the product status information are updated accordingly.

3. The commodity reservation method according to claim 2, characterized in that: If the number of the accounts exceeds a preset number threshold, the selling status is updated from the end status to the pre-sale status, and the product description information and the product status information are updated accordingly, including: If the number of the accounts exceeds a preset number threshold, a sales status activation message is sent to the buyer corresponding to the target product, so that the buyer triggers a change operation on the sales status when receiving the sales status activation message; In response to the change operation, the sales status is updated from the end status to the pre-sale status, and the product description information and the product status information are updated accordingly.

4. The commodity reservation method according to claim 1, characterized in that: After displaying at least one product card on the conversation interface of the target group, the method includes: In response to a triggering operation on a target area in the product card, displaying a product information floating layer located on an upper layer of the conversation interface; In response to a reservation operation on a second reservation control in the product information floating layer, the recommendation information and the pre-sale status of the target product are updated.

5. The commodity reservation method according to claim 1, characterized in that: The displaying at least one product card on the conversation interface of the target group includes: Displaying a product collection browsing control via the conversation interface of the target group; In response to a trigger operation on the product collection browsing control, a product wish list is displayed, the product wish list includes candidate products collected by group members in the target group, and the candidate products are sorted and displayed according to product history operation information, the product history operation includes at least one of product history browsing volume, product history collection volume, and product history transaction volume; In response to a selection operation of at least one candidate product in the product wish list, a product card of the selected candidate product is displayed via the conversation interface.

6. The commodity reservation method according to claim 5, characterized in that: In response to the selection operation of at least one candidate product in the product wish list, displaying a product card of the selected candidate product via the conversation interface includes: In response to a selection operation of at least one candidate product in the product wish list, obtaining a target account in the target group that has added the selected candidate product to the product wish list; The product card of the selected candidate product is displayed on the conversation interface according to the target account, wherein the pre-sale status of the product card is a reserved status.

7. The commodity reservation method according to claim 1, characterized in that: The displaying at least one product card on the conversation interface of the target group includes: In response to the product publishing operation, at least one product card published by the merchant is displayed via the conversation interface of the target group; or, The purchase information of the historical commodities purchased in the group corresponding to the conversation interface is obtained, and at least one commodity card is determined based on the purchase information and displayed via the conversation interface.

8. The commodity reservation method according to claim 1, characterized in that: The displaying at least one product card on the conversation interface of the target group includes: Acquire product sales life cycle information of the target product; At least one product card released by a merchant is displayed via the conversation interface according to the time information in the product sales life cycle information.

9. The commodity reservation method according to claim 8, characterized in that: The method of displaying at least one product card released by a merchant via the conversation interface according to the time information in the product sales life cycle information includes: If the pre-sale time in the product sales life cycle information is reached, publishing a product card with a sales status of pre-sale to the conversation interface; If the sale start time in the product sales life cycle information is reached, a product card with a sales status of the sale start state is published to the conversation interface; or, If the end time in the product sales life cycle information is reached, a product card with a sales status of the end state is published to the conversation interface.

10. The commodity reservation method according to claim 1, characterized in that: The method further comprises: Get the product card corresponding to the target product to be sold; The commodity cards are displayed in a single column or multiple columns via a card list floating layer located on the upper layer of the conversation interface.

11. The commodity reservation method according to claim 10, characterized in that: The displaying the plurality of commodity cards in a single column or in multiple columns via a card list floating layer located on an upper layer of the conversation interface includes: Obtain the product group in-app purchase start time, product group in-app purchase end time, and product group in-app purchase count corresponding to the product card; The plurality of product cards are displayed in a single column or multiple columns via a card list floating layer located on an upper layer of the conversation interface according to at least one of the start time of the in-product group in-product purchase, the end time of the in-product group in-product purchase, and the number of historical in-product group purchases.

12. The commodity reservation method according to claim 10, characterized in that: The method further comprises: Displaying card navigation via the conversation interface; In response to a triggering operation on the card navigation, displaying a thumbnail card list via the conversation interface, wherein the thumbnail card list includes at least one card thumbnail and a card expansion option; In response to a triggering operation on the card expansion option, the card list floating layer is displayed, and the card list floating layer displays the product cards corresponding to the card thumbnails in a single column or multiple columns.

13. The commodity reservation method according to claim 1, characterized in that: The method further comprises: If the selling status is a pre-sale status, determining whether the time from the target product being sold to the sale is less than or equal to a preset time threshold; If the time until the target product goes on sale is less than or equal to the preset time threshold, countdown information on the sale of the target product is collected and dynamically displayed via the product card.

14. The commodity reservation method according to claim 13, characterized in that: After counting the sales countdown information of the target product and dynamically displaying the sales countdown information via the product card, the method further includes: Determining whether the in-app purchase of the target product group is on sale according to the on-sale countdown information; If the in-app purchase of the target product group is on sale, a sale reminder message is triggered, and the sale reminder message is displayed according to a preset display duration.

15. The commodity reservation method according to claim 1, characterized in that: The method further comprises: In response to the triggering operation on the target area in the product card, product sold-out reminder information or product delisting reminder information is displayed.

16. The commodity reservation method according to claim 1, characterized in that: When the sales status of the target product is a pre-sale status, the product card further includes a live broadcast reservation control, and the method further includes: In response to the triggering operation of the live broadcast reservation control, the live broadcast reservation status corresponding to the target product is updated.

17. The commodity reservation method according to claim 16, characterized in that: After responding to the triggering operation of the live broadcast reservation control and updating the live broadcast reservation status corresponding to the target product, the method includes: When the selling status of the target product is on sale, updating the live broadcast reservation control to a live broadcast viewing control; In response to the triggering operation of the live broadcast viewing control, the live broadcast room interface corresponding to the target product is displayed.

18. The commodity reservation method according to any one of claims 1 to 17, characterized in that: If the selling status is the pre-sale status, the product recommendation information includes the number of group members who have made reservations for the target product and the product recommendation text. The product recommendation text includes the merchant's customized product selling points and the group member's reservation behavior corresponding to the conversation interface. The priority of the group member's reservation behavior is higher than the merchant's customized product selling points.

19. The commodity reservation method according to claim 1, characterized in that: The method further comprises: If the selling status is the on-sale status, displaying a first purchase option of the product via the product card; In response to a triggering operation on the first commodity purchase option, displaying a first commodity purchase floating layer located above the conversation interface, wherein the first commodity purchase floating layer includes a commodity payment option; In response to the payment operation for the product payment option, the product payment is performed, and after the payment is completed, a payment completion floating layer located above the session interface is displayed, and the payment completion floating layer displays a payment completion prompt message; or, in response to the payment operation for the product payment option, a product insufficient inventory reminder is displayed.

20. The commodity reservation method according to claim 19, characterized in that: The displaying a first purchase option of the product via the product card includes: Display a message list, the message list including the group in-app purchase sale mark corresponding to the conversation interface; In response to a triggering operation on the group chat identifier, the conversation interface is displayed, and a first option for purchasing a product is displayed via the product card.

21. The commodity reservation method according to claim 19, characterized in that: After displaying the first purchase option of the product via the product card, the method includes: In response to a triggering operation on a corresponding area in the product card, a product information floating layer of the target product is displayed, wherein the product information floating layer includes a second product purchase option; In response to a trigger operation for the second option for purchasing the product, the first floating layer for purchasing the product is displayed, and the following operations are performed: in response to a payment operation for the payment option for the product, the product payment is made, and after the payment is completed, a payment completion floating layer located above the session interface is displayed, and the payment completion floating layer displays a payment completion prompt message; or, in response to a payment operation for the payment option for the product, a reminder of insufficient product inventory is displayed.

22. The commodity reservation method according to claim 1, characterized in that: The method further comprises: If the selling status is the end status, displaying the end reminder information of the in-group purchase corresponding to the target product via the product card; In response to a triggering operation on a corresponding area in the product card, a second floating layer for product purchase is displayed, wherein the second floating layer for product purchase includes a third option for product purchase; Respond to the payment operation for the third purchase option of the commodity, and display a payment completion prompt after the payment is completed.

23. The commodity reservation method according to claim 22, characterized in that: The displaying of the in-product purchase end reminder of the target product via the product card includes: Obtaining the in-group purchase countdown information corresponding to the target product, and determining whether the in-group purchase of the target product is invalid according to the in-group purchase countdown information; If the in-group purchase of the product that has been on sale has expired, a reminder of the end of the in-group purchase of the target product will be displayed via the product card.

24. A commodity reservation device, characterized in that: include: a display module, configured to display at least one product card on the conversation interface of the target group, wherein the product card includes product description information and product status information of the target product, wherein the product status information is determined according to the sales status of the target product, and the sales status includes a pre-sale status, a sale status, and an end status; when the sales status of the target product is the pre-sale status, the product card further includes recommendation information and a first reservation control; An update module is used to update the recommendation information and the pre-sale status of the target product in response to the reservation operation performed on the first reservation control, wherein the recommendation information is determined based on the number of reservation accounts, and the reservation accounts are accounts in the target group that have performed the reservation operation on the target product.

25. An electronic device, characterized in that: It comprises a processor and a memory, wherein the memory stores a computer program, and when the computer program is executed by the processor, the processor executes the steps of any one of the methods of claims 1 to 23.

26. A computer-readable storage medium, characterized in that: It comprises a computer program. When the computer program is run on an electronic device, the computer program is used to enable the electronic device to execute the steps of any method described in claims 1 to 23.

27. A computer program product, characterized in that It includes a computer program, which is stored in a computer-readable storage medium; when a processor of an electronic device reads the computer program from the computer-readable storage medium, the processor executes the computer program, so that the electronic device executes the steps of any method described in claims 1 to 23.

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