Advertisement putting platform based on AI dynamic creative optimization

By using an AI-based dynamic creative optimization platform, the issues of real-time performance, accuracy, and cross-channel collaboration in ad campaign optimization have been resolved. This enables accurate prediction and real-time response to creative effects, thereby improving ad campaign efficiency and ROI.

CN121190128APending Publication Date: 2025-12-23NANJING TITANIUM SPACE TECHNOLOGY CO LTD
1 Cites 3 Cited by

Patent Information

Application Number
CN202511177182.4
Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
Filing Date
2025-08-21
Publication Date
2025-12-23

AI Technical Summary

Technical Problem

Existing advertising technologies have significant shortcomings in the real-time and accuracy of dynamic creative optimization, rigid resource allocation mechanisms, insufficient adaptability and response speed of alternative creative systems, and inadequate cross-channel collaboration and quantification of indicators, leading to decreased advertising effectiveness and wasted resources.

Method used

An AI-powered dynamic creative optimization advertising platform is adopted. Through modules such as dynamic creative foundation network construction, creative benchmark indicator acquisition, creative failure assessment, alternative creative planning, and creative emergency response plan execution, it can accurately predict and respond to creative effects in real time, dynamically adjust resource allocation, generate new creative combinations, and ensure cross-channel collaboration and data link unification.

Benefits of technology

It enables accurate prediction and real-time response to creative effect decay, reduces the cost of invalid exposure, improves the utilization rate and conversion rate of creative resources, reduces interruption losses during critical periods, and improves ROI.

✦ Generated by Eureka AI based on patent content.
Patent Text Reader

Abstract

The invention discloses an advertisement putting platform based on AI dynamic creative optimization, and relates to the technical field of advertisement putting, and the platform comprises five modules: a dynamic creative basic network construction module deploys multi-modal nodes to construct a full-scene generation network; the creative reference index acquisition module acquires effect and adaptive data, and analyzes to obtain a quantitative index; the creative failure evaluation module evaluates whether the effect of the creative element is attenuated according to the index; the alternative creativity planning module analyzes available alternative elements and plans a scheme; and the creative emergency response scheme execution module executes the emergency scheme when the alternative elements are all attenuated. The effect data comprises a click conversion rate and the like, and the adaptive data comprises theme correlation degree and the like, and calculating indexes through normalization processing. Attenuation judgment refers to effect index decreasing amplitude and adaptive index fluctuation, alternative schemes are screened according to priorities, emergency schemes are rapidly generated, new creativity is tested, and the advertisement putting effect and efficiency are improved.
Need to check novelty before this filing date? Find Prior Art