An advertising method for attaching a paper slip to a physical commodity for multiple advertising

Abstract

The application discloses an advertising method for multiple advertisements by attaching paper strips in solid commodities and belongs to the technical field of advertising methods. According to the application, double-sided advertising paper strips are prepared, and attracting plate blocks and advertising plate blocks are arranged on two sides of the paper strips respectively, and corresponding attachment modes are adopted according to different packaging types such as bottle packaging, bag packaging, box packaging and naked packaging, so that the advertising paper strips are combined with the commodities and do not affect the functions and qualities of the commodities. The application can realize multiple advertisement loading, improve advertising propagation efficiency and user attention, has wide application range, can fully tap the advertising value of high-frequency consumption commodities and has high practicability and economic benefits.

Description

Technical Field

[0001] This invention relates to the technical field of advertising placement methods, specifically to an advertising method that involves attaching paper strips to physical goods for multiple advertising purposes. Background Technology

[0002] In daily life, physical goods such as bottled drinking water, bagged snacks, and disposable lighters are characterized by high consumption frequency, wide audience reach, and large circulation volume, and have extremely high advertising and communication potential.

[0003] Current conventional advertising formats are mostly concentrated on product packaging printing, independent online promotions, or offline advertising placements. These methods struggle to simultaneously accommodate multiple third-party advertising content without altering the product's original function, structure, or safety. Limited advertising space on individual product packaging, coupled with a single advertising format, results in low exposure efficiency and fails to fully leverage the product's inherent traffic value.

[0004] Therefore, how to integrate and efficiently disseminate multiple advertising contents without affecting the original function, quality, and user experience of physical goods, while increasing additional revenue for the product manufacturers, is a technical problem that urgently needs to be solved in this field. Summary of the Invention

[0005] The purpose of this invention is to overcome the shortcomings of the prior art and provide an advertising method that attaches paper strips to physical goods for multiple advertisements, so as to improve the advertising capacity and dissemination efficiency without affecting the function and quality of the goods themselves.

[0006] To achieve the above objectives, the present invention adopts the following technical solution: An advertising method for attaching multiple advertisements to physical goods by attaching paper strips includes the following steps: (1) Prepare double-sided advertising strips, wherein each side of the advertising strip is divided into an attraction section and an advertising section; (2) Select an appropriate attachment method based on the packaging type of the physical product, and combine the advertising strip with the physical product without affecting the nature, function and safety of the physical product.

[0007] Furthermore, the content of the attraction section includes one or more combinations of pictures, quotes, jokes, and popular science knowledge; the advertising section is used to carry promotional information for various goods, services, or software, and the advertising space can be tendered or authorized for use.

[0008] Furthermore, the packaging types of the physical goods include three categories: bottled, bagged / boxed, and unpackaged, with unpackaged being limited to non-food products.

[0009] For bottled physical products, the following options may be selected: (1) The bottle cap is lengthened to form a space to accommodate the advertising strip, which is then folded and placed in the space. Before the cap is closed, a barrier structure is used to separate the product from the strip. (2) Set up a hanging structure on the bottle body or bottle cap to hang and fix the advertising strip.

[0010] For bagged or boxed physical goods, the attachment method can be selected from any of the following: (1) The advertising strips are packaged into independent sub-bags and combined with the main bag / box of the product by adhesive or internal means; (2) Drill holes in non-critical positions on the packaging bag or box and attach the advertising strips to the holes.

[0011] For non-food unpackaged physical goods, the attachment method is to punch holes in the non-functional area of ​​the product shell and attach and fix the advertising strips with a thread; this method can also be applied to bottled, bagged or boxed goods.

[0012] In other words, an advertising method that uses paper strips attached to physical goods for multiple forms of advertising involves attaching "advertising paper strips" to a physical product. These advertising paper strips have two sides, each containing two content sections: an "attractive section" and an "advertising section." The attractive section contains content designed to capture user attention, such as attractive illustrations, inspirational quotes, humorous stories, or current events. The advertising section carries advertising information for various physical goods and electronic software, and the right to decide on the advertising content can be sold through bidding.

[0013] In practice, the core features remain consistent, but details can be adjusted according to the packaging type of the physical goods (divided into three categories: "bottled," "bagged or boxed," and "unpackaged"), as follows: For bottled physical goods, Option 1: During production, lengthen the bottle cap by approximately 1.5 cm. After the product is bottled, use aluminum foil or other methods to separate the inside and outside of the bottle. Before closing the cap, fold the advertising strip and place it into the extra space created by the extended cap, then close the cap. If direct contact between the advertising strip and the product will not affect the product's nature or function, the advertising strip can also be directly placed into the bottle along with the product.

[0014] Option 2: When producing the bottle body or cap, add an outward-facing ring to the existing structure and hang the advertising strip on the ring.

[0015] For bagged or boxed physical goods Option 1: First, package the advertising strip in a vacuum bag (this vacuum bag is called the "sub-bag"), and the packaging bag or box for the physical product is called the "mother bag" or "mother box"; fix the sub-bag and the mother bag or mother box together by means of adhesive or other methods; if the physical product is not liquid, the sub-bag can also be placed directly into the mother bag or mother box; if direct contact between the physical product and the advertising strip will not affect the nature or function of the product, the advertising strip can also be packaged together with the physical product.

[0016] Option 2: After the physical product is produced, punch holes in appropriate locations on the packaging bag or box (locations that will not cause the packaging bag to leak air and will have a minimal negative impact on the appearance of the packaging box), and hang the advertising strips on the holes; generally, only one hole is punched in the packaging bag, and two adjacent holes are punched in the packaging box.

[0017] For unpackaged physical goods (non-food items only), a small hole is punched in the physical goods, and an advertising strip is hung on the physical goods using a coil or other means; this method can also be applied to bottled, bagged, or boxed physical goods.

[0018] The beneficial effects of this invention are: 1. It does not change the original structure, function, and quality of the product, and has strong safety and practicality; 2. A single strip of paper can carry multiple advertisements at the same time, greatly increasing the advertising capacity and dissemination efficiency; 3. Engaging sections can increase users' willingness to read and enhance the effectiveness of ad exposure; 4. It has a wide range of applications and can be widely used in high-frequency consumer goods, providing producers with additional revenue streams. Detailed Implementation

[0019] The invention will now be described in further detail.

[0020] Example 1: Advertising Application for Bottled Drinking Water Taking bottled drinking water as an example, the "bottle cap extension solution" is adopted: 1. During production, the bottle cap is lengthened by 1.5 cm to create additional storage space.

[0021] After drinking water is bottled, aluminum foil is used to separate the inside and outside of the bottle to prevent the liquid from coming into contact with the advertising strips.

[0022] 3. Fold the advertising strips printed with "Fun Facts" (attractive section) and "Advertisement for a sports drink" and "Promotional information for a fitness app" (advertisement section), put them into the space created by extending the bottle cap, and then close the bottle cap.

[0023] 4. After purchasing drinking water, users can see the advertising slips simply by opening the bottle cap, which does not affect their drinking experience and allows them to receive advertising information naturally.

[0024] Example 2: Advertising Applications for Bagged Snacks Taking bagged potato chips as an example, the "sub-bag adhesion solution" is adopted: 1. Seal the advertising strips printed with "Funny Jokes" (attractive section) and "Advertisement for a Milk Tea Brand" and "Promotional Information for a Short Video Platform" (advertising section) into "sub-bags" using vacuum bags.

[0025] 2. Use strong adhesive to attach the sub-bag to the side of the potato chip packaging bag (mother bag) to ensure that the sealing and appearance of the packaging bag are not affected.

[0026] 3. After purchasing potato chips, users can easily remove the bag to view the advertisement without affecting their consumption of the snacks.

[0027] Example 3: Lighter Advertising Application Taking disposable lighters as an example, the "naked perforated hanging strip solution" is adopted: 1. Drill a small hole in a non-critical part of the lighter casing.

[0028] 2. Use a nylon coil to hang the advertising strips printed with "Inspirational Quotes" (attractive section) and "Advertisement for a Tobacco Brand" and "Promotional Information for a Game" (advertisement section) on the small hole.

[0029] 3. Users can view the advertising slips at any time while using the lighter, and the slips will not interfere with the lighter's ignition function.

[0030] Based on the above-described preferred embodiments of the present invention, and through the foregoing description, those skilled in the art can make various changes and modifications without departing from the inventive concept. The technical scope of this invention is not limited to the contents of the specification, but must be determined according to the scope of the claims.

Claims

1. An advertising method for attaching paper strips to physical goods for multiple forms of advertising, characterized in that, Includes the following steps: (1) Prepare double-sided advertising strips, wherein each side of the advertising strip is provided with an attraction plate and an advertising plate; (2) Select the attachment method according to the packaging type of the physical goods, combine the advertising strip with the physical goods, and do not affect the nature and function of the physical goods.

2. The method according to claim 1, characterized in that, The attraction section includes one or more of the following: pictures, quotes, jokes, and popular science content; the advertising section carries various advertising information, and advertising spaces can be tendered for use.

3. The method according to claim 1, characterized in that, By pairing any physical product with a volume of less than or equal to 10 cubic decimeters with an advertising strip that advertises one or more other types of physical products or electronic software before selling it, the physical product becomes an advertising channel similar to a television channel.

4. The method according to claims 1 and 3, characterized in that, The physical goods occupying a space volume of less than or equal to 10 cubic decimeters include: bottled physical goods, bagged or boxed physical goods, and unpackaged physical goods.