A game-based business promotion system and method thereof
By generating virtual dynamic images within shopping malls using augmented reality technology, the problems of declining customer traffic and homogenized marketing in offline shopping malls have been solved, enabling collaborative marketing among merchants and enhancing the fun factor.
Patent Information
- Authority / Receiving Office
- CN · China
- Patent Type
- Applications(China)
- Current Assignee / Owner
- SUZHOU UNIV
- Filing Date
- 2026-03-16
- Publication Date
- 2026-06-19
Smart Images
Figure CN122243571A_ABST
Abstract
Description
Technical Field
[0001] This invention relates to the commercial field, and more particularly to a game-based commercial marketing system and method. Background Technology
[0002] Currently, the virtual economy, including e-commerce and social media-driven sales, has significantly squeezed the survival space of physical businesses such as shopping malls and supermarkets, which is reflected in: Declining customer traffic value: Offline customer traffic is diverted to e-commerce, and customers "go to the store" but do not "enter the store", resulting in a low conversion rate for "browsing".
[0003] Homogeneous marketing methods: Traditional promotions (such as discounts and coupons) are limited in form, costly, and ineffective, and have little appeal to young people.
[0004] Insufficient merchant collaboration: Merchants lack effective collaborative marketing tools, making it difficult to create synergy in consumer spending.
[0005] How to solve the above problems is a pressing issue that needs to be addressed. Summary of the Invention
[0006] The purpose of this invention is to provide a game-based commercial marketing system and method that solves or partially solves the above-mentioned technical problems.
[0007] To achieve the above objectives, the present invention provides the following technical solution: A gamified shopping mall traffic generation and marketing system includes: The server-side component stores and manages coupons created by merchants. These coupons include merchant location and product discount information, as well as real-time location information based on a three-dimensional coordinate system. The coupons have two states: available and used. The three-dimensional coordinate system is pre-set based on a preset origin near the merchant's location. On the merchant side, a communication connection is established with the server, which is used for merchants to create and upload coupons, as well as to redeem used coupons; The user terminal communicates with the server and includes: A positioning module is used to obtain the real-time geographical location of the user terminal; The image acquisition module is used to acquire real-time images of the real environment; The display module is used to display real-time images and the user interface; The processing module is configured to: Based on the real-time image, an augmented reality scene is generated and displayed on the display module; available coupons matching the real-time geographical location are obtained from the server, wherein the matching conditions include: the merchant's location is within a preset range centered on the real-time geographical location; In the augmented reality scene, a virtual dynamic image corresponding to the coupon is generated and rendered. The virtual dynamic image is configured to move within the augmented reality scene, and the position of the virtual dynamic image in the augmented reality scene is synchronized with the real-time position of the coupon stored on the server. In response to the capture operation of the virtual dynamic image through the user interface, the corresponding available coupon is issued to the user account.
[0008] Preferably, the visual form of the virtual dynamic image is associated with the industry category of the merchant who created the coupon.
[0009] Preferably, the industry categories include catering, clothing, entertainment and supermarkets, and the visual form of the virtual dynamic image is configured as a preset image corresponding to the industry category.
[0010] Preferably, the preset image includes a butterfly, a bee, a bird, or a cartoon character.
[0011] Preferably, the processing module is further configured to: control the virtual dynamic image to move in the augmented reality scene according to a random motion trajectory and a preset speed, and the area of movement is located within a predefined movable area.
[0012] This invention also provides a gamified shopping mall traffic generation and data marketing method, the method comprising the following steps: S1. Create coupons through the merchant's end and upload them to the server. The coupons shall at least include the merchant's location and product discount information. S2. Obtain real-time geographic location through the user terminal and collect real-time images of the real environment; S3. Based on the real-time image, generate and present an augmented reality scene on the user terminal; S4. Send the real-time geographical location to the server and receive available coupons from the server that match the real-time geographical location; S5. In the augmented reality scene, generate and display virtual dynamic images corresponding to each of the available coupons; S6. In response to the user's capture operation of the virtual dynamic image, the corresponding available coupon is stored in the user's account; S7. At the merchant's end, the coupons in the user's account are redeemed.
[0013] Preferably, the step of generating and displaying the virtual dynamic image includes: assigning an initial spatial position and motion parameters to the virtual dynamic image in the augmented reality scene, and making it move in the scene according to the motion parameters.
[0014] Preferably, the capture operation includes the user tapping the virtual dynamic image on the touchscreen of the display module.
[0015] The beneficial effects of this invention are: distributing coupons based on AR technology enhances the fun of the coupon distribution process, increases coupon utilization, and provides a platform for collaboration between merchants. The virtual dynamic images generated by this invention move within the same coordinate system; that is, even with multiple participants, their actual positions are consistent, creating a sense of competition and improving the user experience. Attached Figure Description
[0016] Figure 1 This is a schematic diagram of the system composition of the present invention. Detailed Implementation
[0017] The technical solution of the present invention will be further described in detail below with reference to specific embodiments.
[0018] In the description of this invention, it should be noted that the terms "inner", "outer", "upper", "lower", "horizontal", etc., indicate the orientation or positional relationship based on the orientation or positional relationship shown in the accompanying drawings. They are only for the convenience of describing this invention and simplifying the description, and do not indicate or imply that the device or element referred to must have a specific orientation, or be constructed and operated in a specific orientation. Therefore, they should not be construed as limitations on this invention.
[0019] like Figure 1 As shown, a gamified shopping mall traffic generation and marketing system of the present invention includes: The server is used to store and manage coupons created by merchants. Each coupon must contain at least merchant location information and product discount information. On the merchant side, the communication connection is made to the server, which is used for merchants to create and upload coupons, as well as to redeem used coupons; The user end connects to the server and includes: The location module is used to obtain the user's real-time geographical location; The image acquisition module is used to acquire real-time images of the real environment; The display module is used to display real-time images and the user interface; Processing module, configured for: Based on real-time images, an augmented reality (AR) scene is generated and displayed on the module; available coupons matching the real-time geolocation are obtained from the server, wherein the matching conditions include: the merchant's location information is within a preset range centered on the real-time geolocation. In augmented reality scenarios, virtual dynamic avatars corresponding to available coupons are generated and rendered, and these virtual dynamic avatars are configured to move within the display area of the augmented reality scenario; In response to the capture operation of the virtual dynamic image through the user interface, the corresponding available coupons are issued to the user's account.
[0020] The visual appearance of the virtual avatar is associated with the industry category of the merchant creating the coupon. Industry categories include catering, apparel, entertainment, and supermarkets, and the visual appearance of the virtual avatar is configured with a preset image corresponding to the industry category. Preset images include butterflies, bees, birds, or cartoon characters.
[0021] The processing module is further configured to: control the virtual dynamic image to move in the augmented reality scene according to a preset motion trajectory and speed.
[0022] This invention also provides a gamified shopping mall traffic generation and data marketing method, applied to a system, the method comprising: Merchants create coupons and upload them to the server. Coupons must include at least the merchant's location information and product discount information. The system obtains real-time geographic location data from the user's device and captures real-time images of the real-world environment. Augmented reality scenes are generated and presented on the user's device based on real-time images; Send your real-time location to the server and receive available coupons from the server that match your real-time location; In augmented reality scenarios, generate and display virtual dynamic images corresponding to each available coupon; In response to the user's capture of the virtual dynamic avatar, the corresponding available coupons are stored in the user's account; On the merchant's end, coupons in the user's account are redeemed.
[0023] The steps for generating and displaying a virtual dynamic avatar include: assigning an initial spatial position and motion parameters to the virtual dynamic avatar in the augmented reality scene, and making it move in the scene according to the motion parameters.
[0024] The capture operation includes the user tapping a virtual dynamic image on the touchscreen of the display module.
[0025] Taking the catering industry as an example, the practical application scenario of this invention is as follows: Merchants create coupons and upload them to the server; consumers enter a shopping mall, where multiple restaurants are lined up one by one; young consumers take out their mobile phones and open a mini-program; on the phone, the AR scene is exactly the same as the scene in front of them, and at the same time, virtual butterflies flutter up and down in the AR scene; with a light touch of the screen, the butterfly touched by the finger appears as a coupon, completing the coupon capture: xxx restaurant, 50 yuan voucher; young consumers compare the captured coupons with each other, choose a suitable restaurant to eat at, that is, use the coupon. Merchants can work together to provide different promotional plans, achieving mutual benefit and healthy competition. The coupons issued by merchants are directly related to their location, and can even pinpoint the floor they are on. Currently, there are many technologies that can determine the specific floor of a mobile phone, such as Bluetooth positioning; this makes the captured coupons "instantly issued and used," thus greatly increasing the usage rate.
[0026] The three-dimensional coordinate system of this invention is based on a preset origin near the merchant's location; this avoids the need to establish a coordinate system covering the entire city or even a larger area, saving resources. For example, the coordinate system is only established within the area covering shopping malls A and B, because the merchants using this invention are limited to shopping malls A and B; therefore, only when a user enters the area of shopping malls A and B can they possibly discover and capture the virtual butterfly; for the system, there is no need to establish a huge coordinate system, thus reducing the positional accuracy of the virtual butterfly.
[0027] The virtual butterfly's real-time location in the AR scene is stored on the server, which means that different consumers observe the same virtual butterfly in the same location, allowing them to compete for it and thus increasing the fun.
[0028] The above description is merely an embodiment of the present invention and does not limit the patent scope of the present invention. Any equivalent structural or procedural transformations made based on the content of the present invention specification and drawings, or direct or indirect applications in other related technical fields, are similarly included within the patent protection scope of the present invention.
Claims
1. A gamified shopping mall traffic generation and marketing system, characterized in that, include: The server is used to store and manage coupons created by merchants, which include merchant location and product discount information, as well as real-time location information based on a three-dimensional coordinate system. The coupon has two states: available and used; the three-dimensional coordinate system is pre-set based on a preset origin near the merchant's location. On the merchant side, a communication connection is established with the server, which is used for merchants to create and upload coupons, as well as to redeem used coupons; The user terminal communicates with the server and includes: A positioning module is used to obtain the real-time geographical location of the user terminal; The image acquisition module is used to acquire real-time images of the real environment; The display module is used to display real-time images and the user interface; The processing module is configured to: Based on the real-time image, an augmented reality scene is generated and displayed on the display module; available coupons matching the real-time geographical location are obtained from the server, wherein the matching conditions include: the merchant's location is within a preset range centered on the real-time geographical location; In the augmented reality scene, a virtual dynamic image corresponding to the coupon is generated and rendered. The virtual dynamic image is configured to move within the augmented reality scene, and the position of the virtual dynamic image in the augmented reality scene is synchronized with the real-time position of the coupon stored on the server. In response to the capture operation of the virtual dynamic image through the user interface, the corresponding available coupon is issued to the user account.
2. The system according to claim 1, characterized in that, The visual form of the virtual dynamic avatar is associated with the industry category of the merchant who created the coupon.
3. The system according to claim 2, characterized in that, The industry categories include catering, clothing, entertainment and supermarkets, and the visual form of the virtual dynamic image is configured to a preset image corresponding to the industry category.
4. The system according to claim 3, characterized in that, The preset images include butterflies, bees, birds, or cartoon characters.
5. The system according to claim 1, characterized in that, The processing module is further configured to: control the virtual dynamic image to move in the augmented reality scene according to a random motion trajectory and a preset speed, and the area of movement is located within a predefined movable area.
6. A gamified shopping mall traffic generation and data marketing method, characterized in that, The method includes the following steps: S1. Create coupons through the merchant's end and upload them to the server. The coupons shall at least include the merchant's location and product discount information. S2. Obtain real-time geographic location through the user terminal and collect real-time images of the real environment; S3. Based on the real-time image, generate and present an augmented reality scene on the user terminal; S4. Send the real-time geographical location to the server and receive available coupons from the server that match the real-time geographical location; S5. In the augmented reality scene, generate and display virtual dynamic images corresponding to each of the available coupons; S6. In response to the user's capture operation of the virtual dynamic image, the corresponding available coupon is stored in the user's account; S7. At the merchant's end, the coupons in the user's account are redeemed.
7. The method according to claim 6, characterized in that, The step of generating and displaying the virtual dynamic image includes: assigning the virtual dynamic image an initial spatial position and motion parameters in the augmented reality scene, and making it move in the scene according to the motion parameters.
8. The method according to any one of claims 6 to 7, characterized in that, The capture operation includes the user tapping the virtual dynamic image on the touchscreen of the display module.