An automated system and method for managing activity of healthcare professionals

Abstract

The present invention provides an automated system (100) and method for tracking interactions, calculating payouts, and personalizing digital advertisement delivery to healthcare professionals (HCPs). The system (100) comprises an account management module (110) to verify user credentials, ensuring the user is a healthcare professional, and a consent management module (120) to record and store user consent on a secure, immutable ledger. A tracking module (130) logs user interactions with advertisements, capturing engagement data. The system (100) further includes a dashboard generation module (140) that displays engagement metrics, a personalization module (150) that delivers targeted advertisements based on user profile data, and a payout calculation module (160) to compute payouts based on engagement quality, advertisement demand, and predefined thresholds. A reward management module (170) provides incentives for HCPs to engage with content and participate in surveys.

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