Augmented Reality Device Biometric Authentication Product Purchase

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Solution Overview

Problem

Current product purchase methods, such as trying on clothing in fitting rooms, lead to long waiting times and authentication issues due to forgotten PINs, discouraging consumers and reducing merchant revenue.

Innovation Solution

An augmented reality device with a display module for virtual product visualization, biometric authentication, and a transceiver for digital payment processing, allowing users to authenticate and purchase products without queuing, using biometric data and digital payment credentials.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users use traditional PIN-based authentication at point of sale terminals, then authentication security is maintained, but user convenience deteriorates when users forget their PINs

Engineering Contradiction:
Improveauthentication convenienceVSAvoidauthentication reliability
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The patent replaces the mechanical PIN entry system with biometric authentication (fingerprint, facial recognition, or iris scanning). This substitution eliminates the need for users to remember PINs while maintaining security through physiological characteristics that are difficult to replicate. The biometric module directly captures and compares biological data against stored templates, providing both convenience and reliability.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The system creates a digital copy of the user's biometric data (fingerprint pattern, facial structure, or iris configuration) and stores it for authentication purposes. This biometric template serves as a unique identifier that replaces the need for users to recall PINs, while the copied biometric data enables reliable verification through comparison with newly captured biometric samples.

Inventive Principle:
Principle #26Copying

2Ease of operation

If consumers queue at fitting rooms to try on products, then product trial capability is provided, but waiting time increases significantly during peak periods

Engineering Contradiction:
Improveproduct trial accessibilityVSAvoidwaiting time at fitting rooms
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The patent creates virtual copies of physical products (clothing items, accessories) and displays them on the user's body image captured by the camera. This virtual try-on capability allows users to experiment with multiple products simultaneously without physically changing clothes or waiting in fitting room queues, eliminating time loss while maintaining product trial functionality.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The system transitions the product trial experience from the physical dimension (actual clothing on body) to the digital dimension (virtual overlay on camera feed). By projecting virtual product images onto the user's body in the camera view, the system enables simultaneous multi-product trials without the temporal constraints of physical fitting rooms.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Reliability

If physical fitting rooms are used for product trials, then authentic product experience is provided, but device complexity and infrastructure requirements increase

Engineering Contradiction:
Improveproduct trial authenticityVSAvoidfitting room infrastructure
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent replaces the complex mechanical infrastructure of physical fitting rooms (rooms, mirrors, mannequins, staff) with a software-based augmented reality system running on a mobile device. The camera, display screen, and processing algorithms work together to provide virtual try-on functionality, eliminating the need for dedicated physical spaces and reducing overall system complexity.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The patent makes the product trial functionality universal by implementing it through a mobile application that can be used anywhere with a camera and display. The same device serves multiple purposes: capturing user image, generating virtual product overlays, displaying results, and even processing payments. This multi-functionality eliminates the need for specialized fitting room infrastructure.

Inventive Principle:
Principle #6Universality (Multi-functionality)

4Reliability

If manual authentication and payment processes are used at point of sale, then transaction security is maintained, but transaction speed decreases

Engineering Contradiction:
Improvetransaction securityVSAvoidtransaction processing speed
Core Design Contradiction:
ReliabilityVSSpeed

Solution Approach 1:

The patent merges the authentication function and payment processing function into a single integrated workflow. Biometric authentication and digital payment credential verification occur sequentially within the same application session, eliminating the need for separate queues or manual interventions. The combined process maintains security through multiple verification steps while significantly reducing overall transaction time.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The system performs preliminary actions by pre-storing the user's biometric data and digital payment credentials securely. During the actual transaction, the system only needs to verify the biometric sample against the stored template and authorize payment using the pre-saved credentials, rather than manually processing both authentication and payment from scratch. This preliminary preparation accelerates transaction speed while maintaining security.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS11068968B2Augmented reality device and method for product purchase facilitation
Publication Date: 2021.07.20 MASTERCARD ASIAPACIFIC PTE LTD
  • US11068968B2 patent drawing
  • US11068968B2 patent drawing
  • US11068968B2 patent drawing

AI summary

An augmented reality device and method for product purchase facilitation using an augmented reality device are provided. The device includes a display module configured to provide augmented reality visual content, the augmented reality visual content including a virtual image of a product, a biometric authentication module configured to receive biometric data relating to a user and authenticate the user based on the received biometric data, and a transceiver module configured to receive, from a user device, digital payment credentials for facilitating purchase of the product, and transmit the digital payment credentials to a payment processing module for product purchase upon successful authentication of the user.