Blockchain Offer Chain of Title Tracking System
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Solution Overview
Problem
Conventional systems fail to effectively promote and distribute merchant offers to consumers across communications and social networks, leading to less than optimal marketing campaigns due to lack of inexpensive and reliable methods for widespread offer dissemination.
Innovation Solution
A cloud-based offer processing system that aggregates offers from various sources, applies them to transactions in real-time, and tracks their chain of title using blockchain, allowing for efficient distribution and redemption without requiring user intervention or platform-specific offers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional systems are used to distribute merchant offers, then offer distribution is limited, but marketing effectiveness is reduced
Solution Approach 1:
The system creates a universal offer instance that can be distributed across multiple platforms and networks simultaneously. A single offer instance generated by the merchant system can be shared across social networks, communication platforms, and transaction systems, eliminating the need for separate platform-specific offers and maximizing distribution reach while maintaining consistent terms
2Adaptability or versatility
If offers are manually managed per platform, then platform-specific control is maintained, but processing resources increase
Solution Approach 1:
The system segments offer management into two distinct layers: offer instance creation (handled once by the merchant system) and offer instance sharing (handled independently by each user across different platforms). This segmentation allows a single offer instance to serve multiple platforms without requiring complex platform-specific offer creation and management logic
Solution Approach 2:
The system introduces an offer instance as an intermediary object that bridges the merchant system and multiple distribution platforms. The offer instance contains all necessary offer terms and can be independently shared across different networks, acting as a universal mediator that eliminates the need for direct platform-specific offer management
3Productivity
If widespread offer distribution is achieved, then marketing reach is improved, but distribution cost increases
Solution Approach 1:
The system enables digital copying of offer instances across networks without incremental cost. Once an offer instance is created, it can be copied and shared indefinitely across social networks and communication platforms at minimal marginal cost, allowing widespread distribution without proportional increases in distribution resources
Data Source
AI summary
An offer processing system is configured to receive transaction data associated with user purchases from third party point of sales devices and/or third party payment processing systems. The offer processing system may then identify offers or savings that are applicable to the transaction data and redeem the offers on behalf of the users.