Electronic Apparatus Brand Information Display Module
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Solution Overview
Problem
In online stores, users face difficulty in finding brand information of products, especially when the online store manager and product seller are different, as existing methods do not effectively provide logo content or enhance brand visibility.
Innovation Solution
An electronic apparatus identifies products based on user requests, verifies if they belong to categories with additional brand information, and displays logo content and brand details, including brand names and links to related brand pages, on product-related pages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If the online store provides only product information received from the seller, then the information structure remains simple and easy to manage, but the brand information visibility is insufficient and users cannot easily identify product brands
Solution Approach 1:
The patent introduces a brand information management module as an intermediary between the seller's product information and the user's view. This module automatically extracts brand information from product data, matches it with brand databases, and displays brand logos and related information. The intermediary handles the complexity of brand information processing while keeping the seller's input simple and the user's experience enhanced with visible brand information.
2Loss of information
If brand information is automatically extracted and displayed for all products, then brand visibility is maximized, but the processing complexity and resource consumption increase significantly
Solution Approach 1:
The patent applies local quality by selectively processing brand information based on product categories and seller configurations. Not all products require the same level of brand information processing - the system adjusts the extraction and display depth according to the specific product type, seller's brand information provision status, and category requirements. This reduces overall processing complexity while maintaining brand information completeness where needed.
Solution Approach 2:
The system implements partial action by extracting and displaying only the essential brand information elements (brand name, logo, and basic brand page link) rather than all possible brand-related data. This partial extraction approach provides sufficient brand visibility to users while avoiding the excessive processing complexity that would result from comprehensive brand data analysis and display.
3Ease of operation
If detailed brand information is provided for each product, then users can easily identify brand products, but the page layout becomes cluttered and information overload occurs
Solution Approach 1:
The patent extracts brand information (logo, brand name, and brand page link) as a separate, standardized module that can be displayed in a dedicated brand information area. This extraction separates brand identification elements from the main product description content, allowing users to easily identify brands through the dedicated brand section without the product description becoming cluttered. The brand information is taken out as a distinct functional unit that occupies a defined space on the page.
Solution Approach 2:
The patent segments the product information page into distinct functional areas: product description area and brand information area. The brand information is further segmented into discrete elements (logo display, brand name text, and brand page link). This segmentation allows each element to be displayed in an optimized format within its designated space, providing clear brand identification while maintaining a clean, organized page layout that avoids information overload.
Data Source
AI summary
The present disclosure relates to a method of providing product information, the method including identifying a product corresponding to a request from a user, verifying whether a category of the product is included in a first category for which brand information is additionally provided, identifying, when the product belongs to the first category, logo content mapped based on brand information of the product identified from information on or regarding the product, and providing, in response to the request, a page related to a product in which the brand information of the product including the identified logo content is displayed in a first area.