Electronic Apparatus Dynamic Category Image Display
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Solution Overview
Problem
Existing online commerce systems face challenges in effectively providing related information to users based on their search terms, leading to reduced customer convenience and purchase rates.
Innovation Solution
An electronic apparatus and method that acquire a search term, identify relevant categories and subcategories, and display product lists and images in distinct regions, with image updates based on sales and review information, and user input patterns, to enhance information delivery and customer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If product information is displayed in a single region, then the layout is simple, but the information delivery is insufficient and customer convenience is reduced
Solution Approach 1:
The display area is divided into multiple distinct regions: a first region showing a product list corresponding to the search term, and a second region showing images and information related to subcategories. This segmentation allows comprehensive information delivery while maintaining clear visual organization and user orientation.
Solution Approach 2:
The patent transitions from a single-dimensional linear display to a multi-dimensional spatial layout by arranging product lists and subcategory images in separate concurrent regions. This enables users to access both product information and category context simultaneously without sequential navigation.
2Adaptability or versatility
If static product information is displayed, then the system is simple to operate, but customer engagement and purchase rates are reduced
Solution Approach 1:
The subcategory images in the second region are dynamically updated based on user interactions such as clicks or hovers. When users engage with specific images, the system responds by updating the displayed content, creating an adaptive interface that enhances customer engagement while maintaining operational simplicity.
Solution Approach 2:
The system implements feedback mechanisms where user interactions with images trigger updates in the displayed information. This creates a responsive loop that adapts the interface to user needs, improving engagement without significantly increasing system complexity.
3Productivity
If comprehensive product information is provided, then purchase rates improve, but the interface becomes cluttered and difficult to navigate
Solution Approach 1:
By segmenting the display into distinct functional regions (product list area and subcategory images area), the patent prevents interface clutter while delivering comprehensive information. Each region serves a specific purpose, making the interface easy to navigate despite the richness of content.
Solution Approach 2:
Different regions of the interface are assigned different visual and functional qualities: the first region focuses on product listings with specific formatting, while the second region displays subcategory images with interactive capabilities. This local differentiation optimizes both information delivery and navigability.
Data Source
AI summary
Provided is an information providing method of an electronic apparatus. The information providing method may include acquiring a search term from a user, identifying at least one first category related to a product corresponding to the search term, identifying a second category corresponding to a subcategory of the first category and an image corresponding to the second category, and displaying a product list corresponding to the search term in a first region and displaying the image and information on the second category in a second region distinct from the first region.