Dynamic Stage Prop Replacement in Program Content
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Solution Overview
Problem
Viewers often avoid traditional television commercials by changing channels or using DVRs to skip ads, resulting in advertisers' messages being missed, which is disadvantageous for advertising effectiveness.
Innovation Solution
Incorporating dynamically replaceable advertising assets into television shows and movies, allowing for the insertion of different products or services into existing content, such as cereal boxes or soda cans, to create a valuable advertising opportunity that can be sold to multiple advertisers over time, with methods for identifying, modifying, and valuing these assets.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If traditional television commercials are used, then advertisers can deliver messages to viewers, but viewers will change channels or use DVRs to skip ads, resulting in lost advertising effectiveness
Solution Approach 1:
The patent applies preliminary action by pre-identifying and tagging stage props and assets within the content during the content creation phase. This allows the advertising system to be prepared in advance with known insertion points, enabling reliable ad delivery without interrupting the viewer experience. The stage props are marked with metadata that facilitates automated ad insertion later.
Solution Approach 2:
The patent uses an intermediary approach by introducing a digital layer that bridges the content and advertising systems. The stage prop identification and tagging system acts as an intermediary that enables seamless integration of ads into the content workflow, allowing advertisers to deliver messages reliably while maintaining content integrity and viewer engagement.
2Adaptability or versatility
If stage props are identified and replaced with dynamically replaceable assets, then multiple advertisers can utilize the same content, but the content creation and modification process becomes more complex
Solution Approach 1:
The patent applies segmentation by dividing the content into discrete identifiable elements (stage props) that can be independently tagged and replaced. Each stage prop is identified and marked with specific metadata, allowing the system to handle replacements in a modular fashion. This segmentation reduces the perceived complexity by breaking down the complex task of content modification into manageable, automated steps.
Solution Approach 2:
The patent uses parameter changes by modifying the digital representation of stage props through metadata tags and identifiers rather than physically altering the content. The system changes the parameters (digital identifiers, coordinates, asset references) associated with stage props, enabling dynamic replacement without complex content manipulation. This approach simplifies the system by working with data parameters rather than complex media processing.
3Quantity of substance
If legacy content is analyzed to identify stage props for replacement, then advertising revenue opportunities are created, but the analysis and processing time increases
Solution Approach 1:
The patent applies preliminary action by performing stage prop identification and tagging during the initial content creation or archival phase. This preliminary analysis creates a ready-to-use database of identifiable assets in legacy content, so that when the content is later distributed or replayed, the advertising opportunities can be activated without re-processing the entire content. This significantly reduces the time loss for subsequent advertising implementations.
Data Source
Figure 1A~1B
Figure 1C~1D
Figure 2A
AI summary
A method for capturing scene information of stage props comprising establishing a scene that is to be filmed for inclusion in conten, placing a stage prop in the scene, wherein the stage prop comprises at least one charge-coupled device sensor (CCD), filming the scene and capturing scene information from the perspective of the stage prop during the filming of the scene using the at least one CCD in the stage prop, wherein the scene information comprises information regarding at least one of lighting of the stage prop, reflections of objects in the scene that reflect onto the stage prop, and shading of the stage prop.