EV Charging Station Display Mode Switching
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Solution Overview
Problem
The high cost and maintenance of electric vehicle charging stations hinder their widespread adoption, as they are costly to install and maintain, and existing solutions lack an efficient method to generate revenue through targeted advertisements.
Innovation Solution
A system comprising a data collector, meter, and processor at charging stations that collect and analyze user data to display targeted advertisements based on individual characteristics, using a computational model to predict engagement and select advertisements for maximum user involvement, while ensuring privacy protection.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If charging stations provide free charging services to incentivize electric vehicle adoption, then electric vehicle usage increases, but charging station operational costs increase
Solution Approach 1:
The patent converts the financial loss from free charging services into advertising revenue. By displaying targeted advertisements on charging station displays during vehicle charging, the system generates income that offsets operational costs. The data collector gathers user information, and the processor selects relevant advertisements from a database, transforming the charging station from a cost-center into a revenue-generating platform that supports free or reduced-cost charging services.
2Loss of energy
If charging stations display generic advertisements, then advertising revenue is generated, but user engagement remains low
Solution Approach 1:
The patent applies local quality by customizing advertisements based on specific user characteristics collected by the data collector. The processor analyzes user data (such as demographics, preferences, or behavior patterns) and selects advertisements from the database that are locally optimized for each user's profile. This personalized approach ensures that each user sees relevant ads, significantly improving engagement compared to generic advertising while maximizing revenue potential.
Solution Approach 2:
The system implements feedback by using the data collector to continuously gather user information and responses to displayed advertisements. The processor analyzes this feedback data to refine advertisement selection, creating a closed-loop system where user engagement metrics inform future advertising decisions. This feedback mechanism enables the charging station to adapt its advertising strategy in real-time, optimizing both user engagement and revenue generation.
3Measurement precision
If the data collector records detailed information about individuals, then advertisement targeting precision improves, but privacy protection becomes compromised
Solution Approach 1:
The patent extracts only the necessary minimal data elements required for effective advertisement targeting while excluding sensitive personal information. The data collector is configured to gather anonymized or aggregated user characteristics (such as age range, general location, or vehicle type) rather than personally identifiable information. This extraction approach maintains sufficient targeting precision for selecting relevant advertisements from the database while protecting individual privacy and reducing legal and ethical risks.
Data Source
AI summary
A charging station for an electric vehicle determines that a first person is in proximity to the charging station and identifies whether the first person is a user of the charging station. In accordance with a determination that the first person is a user of the charging station, the charging station provides, using a first mode for selecting content for users of the charging station, first content for display. The charging station determines that a second person is in proximity to the charging station and identifies whether the second person is a user of the charging station. In accordance with the determination that the second person is not a user of the charging station, the charging station provides, using a second mode for selecting content distinct from the first mode for selecting content, second content for display. The second mode provides content for non-users of the charging station.