Flexible Vehicle Display Retraction With Controlled Screen Exposure

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Solution Overview

Problem

Existing vehicle display devices face challenges in minimizing accommodation space, efficiently retracting and extending displays, controlling display exposure, and optimizing power usage based on display needs.

Innovation Solution

A flexible display device with a sensor recognizer to detect the rotation state of a rotary drum, a display driver with motor-controlled arms for movement, and a guide part to manage curvature, allowing controlled exposure and retraction of a POLED display using a worm gear mechanism.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a fixed display is installed in a vehicle, then the display can be positioned at a specific location, but the utilization of space in the vehicle is limited

Engineering Contradiction:
Improvespace utilizationVSAvoiddisplay structure
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display device transitions from a fixed position to a movable position through a guide mechanism that allows the display to move up and down or left and right relative to the dashboard, enabling flexible space utilization while maintaining a relatively simple structure

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display system is divided into a display unit and a separate accommodation space unit, allowing the display to be stored when not in use and deployed when needed, thereby improving space utilization without requiring complex integration throughout the vehicle interior

Inventive Principle:
Principle #1Segmentation

2Adaptability or versatility

If a pop-up style movable display is used, then the display can be stored and extended when necessary, but a separate accommodation space is required which limits space utilization

Engineering Contradiction:
Improvedisplay mobilityVSAvoidaccommodation space
Core Design Contradiction:
Adaptability or versatilityVSVolume of stationary object

Solution Approach 1:

The display device is nested within the dashboard structure itself, where the display unit can be accommodated within the dashboard's existing volume. The guide mechanism allows the display to move within the dashboard boundaries, eliminating the need for separate external accommodation spaces while maintaining mobility

Inventive Principle:
Principle #7Nested doll (Nesting)

3Productivity

If an entire LCD screen is operated, then the display can show information, but power inefficiency occurs when the display is not fully exposed

Engineering Contradiction:
Improvedisplay functionalityVSAvoidpower consumption
Core Design Contradiction:
ProductivityVSUse of energy by moving object

Solution Approach 1:

Instead of operating the entire display screen continuously, the system activates only the necessary portion of the display based on the current operational context. The guide mechanism enables selective exposure of the display, and the control system activates only the required display area, reducing power consumption while maintaining full functionality when needed

Inventive Principle:
Principle #16Partial or excessive action

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

The device reduces accommodation space, efficiently adjusts display exposure, and optimizes power usage by controlling the display's degree of extension and retraction, enhancing usability and efficiency.

Implementation Method 1

a display part to be retracted or extended into or out of the casing, the display part including a POLED

Methodology Applied
Scientific EffectElectroluminescence: Electroluminescence

Data Source

PatentEP4328063B1Flexible display device for a vehicle
Publication Date: 2025.12.03 HYUNDAI MOBIS CO LTD
  • EP4328063B1 patent drawingFigure 1
  • EP4328063B1 patent drawingFigure 2
  • EP4328063B1 patent drawingFigure 3A

AI summary

A flexible display device for a vehicle includes a casing having an opening, a display part to be retracted or extended into or out of the casing through the opening, a display driver configured to move the display part, and a display winder configured to wind the display part based on movement of the display part.