Geolocation-Based Ad Units in Street View Navigation
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Solution Overview
Problem
Current webpage advertising systems do not effectively utilize geolocation-based images to direct users to advertisers' physical locations, limiting the precision and relevance of advertisements.
Innovation Solution
A system and method that retrieves and places advertising units on geolocation-based images, allowing users to be directed to the advertiser's location by selecting the advertising unit, which includes retrieving a first image based on user action, selecting advertising units based on geolocation, and placing them on the image, and navigating to a second image when an advertising unit is selected.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If traditional URL-based advertising is used on webpages, then advertisements can be displayed in predefined positions, but the advertisements cannot effectively direct users to advertisers' physical locations or provide location-specific relevance
Solution Approach 1:
The patent transitions advertising from the traditional two-dimensional webpage URL system to a three-dimensional geospatial dimension by overlaying advertising units on photographic images of real-world locations. This allows advertisements to be anchored to specific physical coordinates (latitude, longitude, altitude) and displayed in the context of the actual location environment, enabling precise directional guidance to advertisers' physical locations while maintaining visual integration with the surrounding scenery.
Solution Approach 2:
The patent introduces photographic images of geolocations as an intermediary between the user and the advertiser's physical location. Instead of directly linking to a URL, the system captures or retrieves photographs of the target location, overlays advertising units on these images, and uses the images as navigational mediators. When users select an advertising unit, they are directed to additional images or information about the advertiser's location, creating a visual navigation pathway that enhances location precision.
2Ease of operation
If advertising units are placed on geolocation-based images, then user navigation to advertisers' physical locations is enhanced, but the system complexity increases due to image retrieval, processing, and placement operations
Solution Approach 1:
The system performs preliminary actions by pre-capturing or pre-retrieving photographic images of advertiser locations and pre-processing them for advertising unit placement. Images are stored in a database with associated geolocation metadata before users initiate navigation requests. This allows the system to quickly retrieve and display pre-prepared images with advertising units overlaid, reducing real-time processing complexity while maintaining ease of user navigation.
Solution Approach 2:
The patent uses photographic copies or representations of advertiser locations instead of requiring users to physically visit or manually navigate to these locations. The system creates visual copies through captured images that can be displayed and interacted with on webpages or mobile devices. These image copies serve as virtual representations that guide users to the actual physical locations, simplifying the navigation process while reducing the complexity of real-time image capture and processing.
3Manufacturing precision
If multiple advertising units are retrieved and placed on images based on geolocation, then ad relevance to user location is improved, but the time required for image processing and advertisement placement increases
Solution Approach 1:
The system performs preliminary actions by pre-associating multiple advertising units with their corresponding geolocation images in advance. Advertising units are prepared with metadata including geolocation coordinates, image identifiers, and placement parameters before user requests. When a user views a location image, the system quickly retrieves pre-matched advertising units and their placement instructions, avoiding the need to process and match advertisements in real-time, thus reducing processing time while maintaining precise ad placement.
Solution Approach 2:
The patent applies local quality by customizing advertising unit placement for each specific location image based on local characteristics. Each image receives advertising units tailored to its unique geolocation context, with placement positions, sizes, and orientations optimized for that particular image's features. This localized approach ensures high ad placement precision relevant to each location while using efficient algorithms that reduce overall processing time by focusing computations on local image-specific parameters rather than global reprocessing.
Data Source
AI summary
Systems, methods, and computer storage mediums for directing a user to an image of an advertiser's geolocation are provided. An exemplary method includes retrieving a first image associated with a geolocation, where the geolocation is based on a user action. At least one advertising unit is also selected based on at least the geolocation associated with the first image. Each advertising unit includes at least one geolocation associated with an advertiser. At least one advertising unit is then placed on the first image. Finally, a second image is retrieved when a placed advertising unit is selected by the user. The second image is retrieved based on the geolocation associated with the placed advertising unit.