Gift Card Packaging with Window Inserts for Secure Orientation

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Solution Overview

Problem

Existing gift card packaging does not provide adequate support to maintain the desired orientation of the gift card during transport and manipulation, and it requires removal from the packaging for provisioning and activation.

Innovation Solution

A gift card box with a base section and a lid section, each containing inserts that cooperatively mate to fix the gift card in place, allowing visualization of indicia through a window without needing to open the packaging, using foam or flexible materials for the inserts and alignment features for secure alignment.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Stability of the object's composition

If the gift card is packaged in a traditional box without inserts, then the packaging is simple and easy to manufacture, but the gift card cannot be securely supported or maintained in a desired orientation during transport and manipulation

Engineering Contradiction:
Improveorientation stability of gift cardVSAvoidpackaging structure complexity
Core Design Contradiction:
Stability of the object's compositionVSDevice complexity

Solution Approach 1:

The packaging is divided into separate functional components: a base section and a lid section, each with its own insert. The base insert provides support while the lid insert secures the card when closed. This segmentation allows each component to be optimized for its specific function while maintaining overall simplicity.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

Inserts are added only in specific locations where support is needed - the base section has an insert for initial support and the lid section has an insert for securing. This localized addition of structural elements provides orientation stability without requiring complex modifications to the entire packaging structure.

Inventive Principle:
Principle #3Local quality

2Ease of operation

If the gift card is fully housed in the packaging, then the gift card is protected during transport, but the gift card must be removed from the packaging for provisioning and activation

Engineering Contradiction:
Improveconvenience of provisioning and activationVSAvoidprotection of gift card during transport
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

A window is added to the base section, creating a new dimensional access point through the packaging structure. This allows provisioning and activation to occur through the window while the card remains secured in the packaging, eliminating the need to remove the card entirely.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Stability of the object's composition

If inserts are added to both the base and lid sections to securely fix the gift card, then the gift card is securely supported and oriented, but the packaging structure becomes more complex

Engineering Contradiction:
Improvesecure support of gift cardVSAvoidmanufacturing complexity of packaging
Core Design Contradiction:
Stability of the object's compositionVSEase of manufacture

Solution Approach 1:

Both the base insert and lid insert are made from the same foam material with similar construction methods. This homogeneous approach to insert fabrication simplifies the manufacturing process by using consistent materials and techniques throughout, rather than requiring different materials or complex assembly procedures for different components.

Inventive Principle:
Principle #33Homogeneity

Data Source

PatentUS9994377B2Gift card packaging and associated methods
Publication Date: 2018.06.12 BERWICK OFFRAY LLC
  • US9994377B2 patent drawing
  • US9994377B2 patent drawing
  • US9994377B2 patent drawing

AI summary

Exemplary embodiments of a gift card box and associated methods are provided, generally including a base section including a first insert configured and dimensioned to receive a gift card. The exemplary gift card box generally includes a lid section including a second insert configured and dimensioned to cooperatively mate with the first insert. The first insert and the second insert substantially fix the gift card inside the gift card box when cooperatively mated. An exemplary method of assembling a gift card box is provided, generally including providing a base section, providing a lid section, and substantially fixing the gift card inside the gift card box by cooperatively mating the first insert and the second insert. The base section generally includes a window configured and dimensioned to permit visualization of indicia on the gift card.