Guided Consumer Experience with Remote Sales and AR Visualization
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Solution Overview
Problem
Online shopping experiences lack instantaneous feedback, human interaction, and personalized guidance, making it difficult for consumers to navigate and purchase products effectively without in-person assistance.
Innovation Solution
Implementing real-time audio and video communication sessions with remote salespersons who can demonstrate products, provide suggestions, and manipulate product displays on the user's device, along with incorporating computer-generated reality to visualize products in the consumer's environment, allowing for a guided shopping experience.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If online shopping is conducted without human interaction, then convenience and accessibility are improved, but lack of personalized guidance and instantaneous feedback occurs
Solution Approach 1:
The patent introduces a remote salesperson as an intermediary who facilitates the online shopping experience through real-time audio and video communication. This mediator provides personalized product information, answers questions, and guides customers through the purchasing process, thereby restoring the loss of personalized guidance and instantaneous feedback while maintaining the convenience of online shopping.
2Adaptability or versatility
If traditional online browsing is used, then accessibility is improved, but inability to visualize products in consumer's environment occurs
Solution Approach 1:
The patent creates a virtual copy of the consumer's physical environment by capturing images through their device camera and generating a computer-generated reality (CGR) representation. Product representations are then placed within this virtual environment, allowing customers to visualize how products would appear in their actual space before purchasing, thereby restoring the lost spatial context information.
3Loss of information
If remote communication session is added to online shopping, then personalized guidance is improved, but system complexity increases
Solution Approach 1:
The patent makes the consumer's existing electronic device (smartphone, tablet, or computer) multi-functional by utilizing its built-in camera, microphone, speaker, and display components for both traditional online browsing and augmented reality visualization. This universal approach allows the device to serve multiple purposes without requiring separate specialized equipment, thereby managing system complexity while providing personalized guidance through remote communication.
4Loss of information
If camera and CGR environment are used, then product visualization is improved, but use of energy increases
Solution Approach 1:
The patent implements partial action by allowing consumers to selectively activate the camera and CGR environment only when needed for product visualization, rather than continuously. The system captures images on-demand and generates virtual environment representations only during relevant shopping interactions, thereby reducing overall energy consumption while still providing enhanced product visualization when required.
Data Source
AI summary
In an exemplary process for providing a guided consumer experience, product information comprising an image of a product is displayed. A communication session with a remote user is provided. While providing the communication session, the display of product information is adjusted using information received from the communication session. A representation of the product is displayed in computer-generated reality by capturing an image using a camera, generating a view of an environment by compositing a virtual object representing the product and the captured image, and displaying the view of the environment.