Intermediate Menu Matrix Bar Code Self-Directed User Experience
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Solution Overview
Problem
Conventional QR codes primarily facilitate access to a single website or application, lacking a self-directed user experience.
Innovation Solution
Encoding access to an intermediate menu in a matrix bar code, allowing users to interact with product information and virtual buttons, enabling a self-directed experience through scanning with a mobile device.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If a QR code encodes access to a single website or application, then the code structure remains simple and easy to scan, but the user experience lacks self-direction and interactivity
Solution Approach 1:
The patent segments the user experience into multiple levels: the QR code itself remains simple for scanning, while the intermediate menu provides structured navigation options. This segmentation allows the code to stay simple while the user experience becomes interactive and self-directed through the menu structure.
Solution Approach 2:
The intermediate menu acts as an intermediary between the QR code and the final content destinations. It provides a self-directed navigation layer that enhances user experience without complicating the QR code structure, allowing users to choose their own path through the encoded information.
2Productivity
If a QR code provides direct access to multiple destinations, then user convenience increases, but the code becomes harder to scan and interpret
Solution Approach 1:
The patent divides multiple destinations into discrete menu options within an intermediate menu structure. This segmentation allows the QR code to maintain a simple, scannable format while providing efficient access to multiple destinations through organized navigation choices rather than cluttering the code itself.
Solution Approach 2:
The intermediate menu serves as a mediator that handles the complexity of multiple destinations. It receives the simple QR code input and transforms it into organized navigation options, maintaining scanning ease while providing efficient access to multiple information destinations through structured choices.
3Adaptability or versatility
If an intermediate menu is implemented with multiple navigation options, then self-directed user experience is enabled, but the system complexity increases
Solution Approach 1:
The intermediate menu provides a universal structure that handles multiple navigation functions within a single standardized interface. This multi-functionality enables self-directed user experience with various navigation options while maintaining a consistent, manageable system structure that doesn't require separate complex systems for each function.
Solution Approach 2:
The intermediate menu enables self-service navigation where users independently explore and select their desired information paths without requiring system intervention or complex configuration. This self-directed approach provides adaptability and versatility while keeping the system structure relatively simple through automated menu presentation.
Data Source
AI summary
According to one aspect of the present disclosure, a method of delivering a self-directed user experience includes encoding access to an intermediate menu in at least one matrix bar code, developing an intermediate menu that facilitates a self-directed user experience, and presenting the at least one matrix bar code to a user via placement on a product. Further in accordance with this aspect, the method may include directing the user to the intermediate menu via the at least one matrix bar code such that the self-directed user experience is responsive to user interaction with intermediate menu.