Merchant-Location AR Modes for Guided Item Selection and Payment

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Solution Overview

Problem

Existing augmented reality systems lack the capability to facilitate a seamless, merchant-specific multi-step purchasing process, often requiring human assistance due to limited functionality in integrating with financial service providers for transactions at merchant locations.

Innovation Solution

A method and system that initiates a sequence of augmented reality modes on a user's device, enabling item selection and payment, using location and environmental data to guide the user through the purchasing process, including storing user credentials and profile information, and facilitating transactions with merchant and financial service provider terminals.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If augmented reality systems provide virtual content for item selection and payment, then user interaction and purchasing efficiency are improved, but system complexity and integration requirements increase

Engineering Contradiction:
Improvepurchasing efficiencyVSAvoidsystem complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The purchasing process is divided into distinct augmented reality modes (item selection mode, configuration mode, payment mode), each handling a specific task. This segmentation allows the complex purchasing workflow to be managed through modular, manageable components that can be independently developed and optimized.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The augmented reality system is designed to perform multiple functions within a unified interface: displaying virtual items, collecting user selections, configuring product options, and processing payments. This multi-functionality reduces the need for separate systems for each purchasing step while improving overall efficiency.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Ease of operation

If augmented reality modes guide users through multi-step purchasing processes, then ease of operation is improved, but reliability and integration with financial services must be maintained

Engineering Contradiction:
Improveease of operationVSAvoidtransaction reliability
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The system provides continuous feedback to users during the purchasing process, confirming selections, displaying configuration options, and verifying payment information. This feedback mechanism ensures users can easily track their progress while maintaining data accuracy and transaction reliability through real-time validation.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

User credentials and payment information are securely stored in advance through profile data. This preliminary action allows the system to quickly retrieve and verify authentication information during the purchasing process, maintaining both ease of operation and reliability without requiring users to re-enter sensitive information at each step.

Inventive Principle:
Principle #10Preliminary action

3Extent of automation

If location data triggers automated augmented reality sequences, then productivity and automation are improved, but device complexity and data processing requirements increase

Engineering Contradiction:
Improveautomation levelVSAvoiddata processing complexity
Core Design Contradiction:
Extent of automationVSDevice complexity

Solution Approach 1:

The system automatically detects user location through location data and autonomously initiates the appropriate augmented reality purchasing sequence without requiring manual user input. This self-service approach maximizes automation while managing complexity through event-driven architecture that only processes data when relevant triggers occur.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS12373868B2Augmented reality systems for facilitating a purchasing process at a merchant location
Publication Date: 2025.07.29 CAPITAL ONE SERVICES LLC
  • US12373868B2 patent drawing
  • US12373868B2 patent drawing
  • US12373868B2 patent drawing

AI summary

A method of facilitating an augmented reality experience to purchase an item at a merchant location may be provided. The method may include storing profile data, receiving location data and environmental data from a computing device associated with the stored profile data. Upon determining that the user device has entered a predefined merchant location, the method may include initiating a sequence of augmented reality modes including at least a first augmented reality mode associated with the selection of an item and a second augmented reality mode associated with the payment of the item. The user device may display virtual content in association with each mode, and upon detecting predetermined user inputs such as gestures, fixed gazes, or moving through thresholds, the system may enable the selection and payment of one or more items by sending a purchase request to a merchant terminal.