Movable Display Array With Motorized Support For Dynamic Presentation
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Solution Overview
Problem
Current signage and presentation systems struggle to differentiate themselves and effectively capture consumer attention, as they are limited by static display methods and high installation and maintenance costs, leading to diminishing returns on attention-grabbing features.
Innovation Solution
A visual display system comprising multiple electronic display devices with a motor-driven support arrangement allowing three-dimensional movement along multiple axes, enabling coordinated and dynamic reorientation of the displays to create a larger presentation area and enhance viewer engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If traditional static signage or electronic displays are used, then installation and maintenance costs are reduced, but the ability to capture consumer attention and differentiate from competitors deteriorates
Solution Approach 1:
The patent applies dynamics by transforming static display screens into movable components that can change position, orientation, and configuration. The motorized support arrangements enable screens to move along axes, pivot, and reposition dynamically, creating an engaging three-dimensional display experience that captures consumer attention while maintaining reasonable installation and maintenance costs through standardized mechanical components
Solution Approach 2:
The patent implements another dimension by adding spatial movement capabilities to traditional two-dimensional displays. Screens can move in three-dimensional space, creating depth and volume in the display arrangement. This dimensional transformation allows the system to stand out from flat, static signage while using cost-effective motorized mechanisms rather than expensive custom-built structures
2Area of stationary object
If multiple fixed display screens are installed to create larger presentation area, then display area increases, but installation complexity and maintenance costs increase
Solution Approach 1:
The patent applies segmentation by dividing the display system into multiple independent movable screen modules, each with its own support arrangement. This modular approach allows the system to achieve a large cumulative display area while keeping individual components standardized and manageable. Each module can be installed and maintained independently, reducing overall system complexity
Solution Approach 2:
The patent implements universality through standardized support arrangements that can accommodate multiple display screens with a single mechanical structure. The motorized support systems are designed to be versatile, capable of handling different screen sizes and configurations through common mounting interfaces and control mechanisms, thereby reducing installation and maintenance complexity despite the large total display area
3Adaptability or versatility
If display screens are made movable with motorized support arrangements, then viewer engagement and presentation dynamics improve, but device complexity and initial installation cost increase
Solution Approach 1:
The patent applies dynamics by equipping display screens with motorized support arrangements that enable movement along multiple axes and pivoting capabilities. This dynamic configuration allows the system to adapt to different viewing conditions and create engaging presentations, while the modular design keeps the complexity manageable through standardized mechanical components
Solution Approach 2:
The patent implements mechanics substitution by replacing complex custom mechanical structures with standardized motorized support arrangements. These pre-engineered modules incorporate motors, mounting mechanisms, and control systems in standardized configurations, reducing the overall complexity compared to custom-built mechanical systems while maintaining the desired viewer engagement capabilities
Data Source
AI summary
The present system and method provides for a new digital media paradigm enabling tight choreography of motion, content and, time able to be presented on a variety of hardware platforms consisting of robotic control of a multiplicity of display screens in the form of a movable array of 2 or more LCDs, LEDs, OLEDs, etc., with the movement and placement of each display achieved by one multi-axis manipulator arm mechanism. Motion control is achieved through software programmed onto one or more controller systems, and the corresponding tools necessary for creative visual designers to produce content meeting this new paradigm are also proposed. Each arm/display screen combination is kept aware of its positioning in physical space, relative to the positioning of each and every other arm/display screen at all times, in order to prevent collisions. The pre-programmed software control takes the form of a choreographed playlist of movements, content, and time that match the desired positioning of the array of display screens, in order to achieve the desired dynamic presentation of custom-produced digital content that will be presented across the array, in a fully coordinated fashion.