Offer Processing System for Automated Social Currency Distribution
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Solution Overview
Problem
Conventional systems fail to effectively promote and distribute merchant offers to consumers over communications or social networks, often resulting in unawareness of available incentives and inefficient marketing campaigns.
Innovation Solution
A cloud-based offer processing system that aggregates and applies offers to transactions in real-time, identifies users, and notifies them of benefits, allowing for the sharing of offers between users while reducing the need for user intervention and minimizing data storage and processing resources.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional systems are used to distribute merchant offers, then system simplicity is maintained, but offer distribution effectiveness and consumer awareness are insufficient
Solution Approach 1:
The patent introduces a social network intermediary platform that connects merchants, consumers, and offer distributors. This mediator enables automated offer sharing across social networks, resolving the contradiction by providing effective distribution through an intermediate system rather than direct merchant-to-consumer communication
Solution Approach 2:
The system implements automated offer distribution where consumers automatically share offers with their social contacts without manual intervention. The platform handles tracking, verification, and redistribution automatically, improving distribution effectiveness while reducing the operational complexity of manual offer management
2Speed
If manual offer sharing is required from consumers, then system complexity is reduced, but offer distribution speed and consumer engagement decrease
Solution Approach 1:
The system pre-configures offer sharing parameters and automatically initiates distribution when conditions are met. Offers are pre-loaded into the system with defined sharing rules, enabling rapid automatic distribution without requiring real-time consumer decisions, thus increasing speed while managing complexity through pre-planning
Solution Approach 2:
The platform implements automated tracking and verification systems that monitor offer sharing, redemption, and consumer engagement. This feedback loop enables the system to automatically adjust distribution strategies and verify compliance, increasing distribution speed through automation while managing complexity through systematic monitoring
3Loss of information
If widespread offer distribution is implemented, then consumer awareness increases, but data storage and processing resource requirements increase
Solution Approach 1:
The patent segments offer data into modular units that can be independently stored and distributed. Each offer is broken down into identifiable components (offer details, sharing rights, verification data) that can be efficiently managed and tracked separately, reducing overall data storage requirements while maintaining comprehensive consumer awareness
Solution Approach 2:
The system creates and distributes digital copies of offer information across the network rather than storing complete datasets at each node. The blockchain technology enables verification of offer authenticity through cryptographic copying, reducing data storage requirements while ensuring widespread consumer awareness and offer validity
4Ease of operation
If automated offer application is implemented, then user intervention is reduced, but system processing complexity increases
Solution Approach 1:
The system implements automated offer application where the platform automatically applies eligible offers to consumer transactions without manual user input. The system self-manages offer selection, application, and tracking based on pre-configured rules and transaction data, easing user operation while managing processing complexity through systematic automation
Data Source
AI summary
An offer processing system is configured to receive transaction data associated with user purchases from third party point of sales devices and/or third party payment processing systems. The offer processing system may then identify offers or savings that are applicable to the transaction data and redeem the offers on behalf of the users.