Pivoting Dashboard Display Surface for Hidden In-Car Content

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Solution Overview

Problem

Modern road vehicles face the challenge of integrating display devices into the dashboard without compromising aesthetics, as protruding central screens disrupt the design and create an anti-aesthetic effect.

Innovation Solution

A pivotable content display device is integrated into the dashboard, featuring a projection surface that matches the aesthetic finish of the dashboard, allowing the display to be concealed when not in use, thus maintaining the vehicle's design integrity and providing a clear view of information to the driver and passenger.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If a central display screen is installed in the dashboard, then information display capability is improved, but aesthetic appearance deteriorates due to protruding screens disrupting the design

Engineering Contradiction:
Improveinformation display capabilityVSAvoidaesthetic appearance
Core Design Contradiction:
Loss of informationVSShape

Solution Approach 1:

The display screen is made pivotable, allowing it to rotate between a protruding position (for information display) and a retracted position (for aesthetic appearance). This dynamic positioning resolves the contradiction by enabling the screen to adapt its state based on functional requirements versus design considerations.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display screen transitions from a two-dimensional flat surface to a three-dimensional pivoting element that can change its spatial orientation. By adding the rotational dimension, the screen can move between protruding and retracted states, simultaneously satisfying both information display and aesthetic requirements at different times.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Shape

If a pivotable display mechanism is implemented, then aesthetic integration is improved, but device complexity increases

Engineering Contradiction:
Improveaesthetic integrationVSAvoidmechanism complexity
Core Design Contradiction:
ShapeVSDevice complexity

Solution Approach 1:

The pivotable mechanism provides dynamic positioning capability, allowing the display to transition between protruding and retracted states. This dynamic feature enables aesthetic integration when retracted while maintaining information display capability when protruding, resolving the contradiction between appearance and functionality.

Inventive Principle:
Principle #15Dynamics

3Ease of operation

If the display is always visible, then information accessibility is improved, but energy consumption increases

Engineering Contradiction:
Improveinformation accessibilityVSAvoidenergy consumption
Core Design Contradiction:
Ease of operationVSUse of energy by moving object

Solution Approach 1:

The pivotable display can dynamically adjust its visibility state, rotating to a protruding position when information access is needed and retracting when not needed. This dynamic control enables the system to balance information accessibility with energy conservation by activating the display only when necessary.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The display operates in periodic cycles of being protruding (active) and retracted (inactive), rather than remaining constantly visible. This periodic action reduces energy consumption while maintaining information accessibility during required periods, resolving the contradiction between continuous access and energy efficiency.

Inventive Principle:
Principle #19Periodic action

Data Source

PatentUS20240149689A1Road vehicle equipped with integrated content display device
Publication Date: 2024.05.09 FERRARI SPA
  • US20240149689A1 patent drawing
  • US20240149689A1 patent drawing
  • US20240149689A1 patent drawing

AI summary

A road vehicle comprising a vehicle dashboard, comprising in turn an exposed surface visible from the interior of the passenger compartment; a content display device; a first projection device, which is configured to project onto the first projection surface one or more contents; at least one first aesthetic surface, also configured so as to substantially correspond to said part of the exposed surface; a support element, pivotably mounted on the vehicle dashboard and on which at least the first projection surface and the first aesthetic surface are arranged around an axis of symmetry; a movement system configured to rotate of the support element between a first configuration and a second configuration.