Information Processing Device for Dynamic Retail Product Highlighting
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Solution Overview
Problem
Existing display systems for retail stores lack a method to effectively highlight specific products for promotion, leading to unbalanced attention and reduced sales, as they do not determine how to prioritize the display of one product over others based on stock levels.
Innovation Solution
An information processing device acquires stock data for multiple products and uses this information to create a display effect that highlights one product more than the other by adjusting the illuminance and area of projected images on display devices positioned near each product, ensuring greater customer attention is drawn to the promoted item.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If display effects are created for all products displayed on a display shelf, then all products receive attention, but the seller cannot effectively promote a particular product and customer attention is diluted
Solution Approach 1:
The patent applies local quality by creating different display effects for different products based on their individual characteristics. Specifically, it generates display effects with varying degrees of highlighting - some products receive enhanced display effects while others receive standard effects, allowing the seller to promote particular products without affecting the overall display system complexity
Solution Approach 2:
The patent changes parameters of display effects based on product stock information. When stock of a particular product falls below a threshold, the system automatically adjusts display effect parameters (such as brightness, size, or animation intensity) to highlight that product, enabling dynamic promotion without manual intervention
2Ease of operation
If similar display effects are created for all products, then the display system is simple to manage, but customer appetite for buying promoted products is not aroused
Solution Approach 1:
The patent implements self-service by enabling the display system to automatically generate and adjust display effects based on stock information from the inventory management system. The seller only needs to set threshold values, and the system autonomously determines which products need promotion and creates appropriate display effects, combining ease of operation with effective promotion
Solution Approach 2:
The patent uses feedback from stock information to dynamically adjust display effects. The system continuously monitors stock levels and automatically modifies display effect intensity based on whether stock falls below predetermined thresholds, creating a closed-loop system that maintains effectiveness without requiring complex manual management
Data Source
AI summary
An information processing device including a processing device is provided. The processing device acquires first information about a stock of a first product in an actual store and second information about a stock of a second product in the store. The processing device creates a display effect to highlight one product of the first product and the second product more than the other product, based on the first information and the second information, using a display effect device creating the display effect in the store.