Robotic Display Mount for Dynamic Viewing Angle Control

Resolve Bottlenecks,
Find Innovative Solutions
Generate Solutions

Solution Overview

Problem

Existing electronic displays, such as LCD, LED, and plasma displays, struggle to effectively capture and maintain viewer attention in advertising and public environments due to their fixed positions, limiting their ability to adapt to changing viewer dynamics and optimal viewing angles.

Innovation Solution

A movable display mount system that allows for robotic control of electronic displays in multiple dimensions, enabling automatic and remote positioning of displays to optimize viewing angles and attract attention through dynamic placement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If displays are mounted in fixed positions, then installation is simple and stable, but viewer engagement and adaptability to changing environments deteriorate

Engineering Contradiction:
Improveadaptability to changing environmentsVSAvoiddisplay mounting system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The display mounting system transitions from a static fixed position to a dynamic movable position using robotic arms. The robotic arm enables the display to change its position and orientation automatically, providing adaptability to different viewing angles and environmental conditions while maintaining controlled system complexity through automated movement mechanisms.

Inventive Principle:
Principle #15Dynamics

2Productivity

If displays are positioned statically, then structural simplicity is maintained, but viewer attention and advertising effectiveness deteriorate

Engineering Contradiction:
Improveadvertising effectivenessVSAvoidmounting system complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The system employs a robotic arm with multiple degrees of freedom to dynamically reposition the display, enabling it to capture viewer attention through movement and adapt to optimal viewing positions. This dynamic capability significantly enhances advertising effectiveness while the automated control system manages the complexity of the mounting mechanism.

Inventive Principle:
Principle #15Dynamics

3Adaptability or versatility

If displays are made movable in multiple dimensions, then viewer engagement and adaptability improve, but system complexity and control difficulty increase

Engineering Contradiction:
Improverepositioning capabilityVSAvoidmounting system complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The robotic arm mounting system provides multi-dimensional movement capability with at least three degrees of freedom, enabling the display to be repositioned in various directions and orientations. This dynamic structure allows comprehensive adaptability to different viewing conditions while distributing the complexity across modular robotic components and control systems.

Inventive Principle:
Principle #15Dynamics

Data Source

PatentUS7545108B2Robotically controlled display
Publication Date: 2009.06.09 FLESSAS ANDY
  • US7545108B2 patent drawing
  • US7545108B2 patent drawing
  • US7545108B2 patent drawing

AI summary

An electronic display configured to display visual information is mounted to a display mount. The display mount is movable in three-dimensions, whereby the associated display may be moved in three-dimensional space. In one embodiment, a unitary display comprises a plurality of closely spaced individual displays which are mounted to movable display mounts, whereby the configuration of the unitary display may be altered by changing the position of one or more of the displays relative to the others.