Steering Wheel Emblem Bracket Structure for Secure Logo Fixing

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Solution Overview

Problem

Existing steering wheel emblems are not firmly fixed, leading to potential separation and movement, which affects the quality and design unity of the emblem.

Innovation Solution

The emblem is designed with a coupling groove on the steering wheel rim and an emblem bracket that includes a stopper and recess system, along with a hook coupling structure and double-sided tape, to securely attach the emblem logo and body, providing a robust fixing mechanism.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If the emblem is attached using a simple attachment method, then the ease of manufacture is improved, but the reliability of the emblem fixation deteriorates

Engineering Contradiction:
Improveease of manufactureVSAvoidreliability
Core Design Contradiction:
Ease of manufactureVSReliability

Solution Approach 1:

The emblem assembly is divided into multiple components: an emblem body, an emblem logo, and an emblem bracket. These segments are separately manufactured and then assembled together, allowing each part to be optimized independently while maintaining overall reliability through their integrated coupling structure

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The emblem logo is nested within the emblem body, and the emblem assembly is nested within the emblem bracket, which in turn is nested within the coupling groove of the steering wheel rim. This nested structure ensures that each component is securely positioned and fixed, preventing displacement while maintaining a compact design

Inventive Principle:
Principle #7Nested doll (Nesting)

2Reliability

If the emblem is firmly fixed to the steering wheel, then the reliability of the emblem fixation is improved, but the device complexity increases

Engineering Contradiction:
ImprovereliabilityVSAvoiddevice complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The fixing mechanism is segmented into distinct functional elements: the coupling groove in the rim, the emblem bracket with stopping protrusions, and the emblem assembly with stopping recesses. This segmentation allows each element to perform a specific fixing function, achieving reliable fixation through distributed simple structures rather than a single complex mechanism

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The emblem bracket serves as an intermediary component between the steering wheel rim and the emblem assembly. It translates the coupling groove structure into secure fixation points through its stopping protrusions, which engage with the stopping recesses of the emblem assembly, thereby simplifying the overall fixing mechanism while ensuring reliability

Inventive Principle:
Principle #24Intermediary (Mediator)

3Ease of manufacture

If the emblem structure is simplified for easy manufacturing, then the ease of manufacture is improved, but the emblem may be removed by hand, deteriorating the reliability

Engineering Contradiction:
Improveease of manufactureVSAvoidreliability
Core Design Contradiction:
Ease of manufactureVSReliability

Solution Approach 1:

The emblem system is segmented into the rim with coupling groove, the emblem bracket, and the emblem assembly. This segmentation allows each component to be manufactured using simple, standard processes while the collective arrangement of these segments creates a fixation mechanism that prevents manual removal through the engagement of stopping protrusions and recesses

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The nested arrangement of the emblem logo within the emblem body and the emblem assembly within the emblem bracket, which is nested within the coupling groove, creates a layered fixation structure. Each nested level contributes to the overall security of the attachment, ensuring that the emblem cannot be easily removed by hand while keeping individual component manufacturing simple

Inventive Principle:
Principle #7Nested doll (Nesting)

Data Source

PatentUS11851009B2Emblem for steering wheel
Publication Date: 2023.12.26 HYUNDAI MOTOR CO LTD
  • US11851009B2 patent drawing
  • US11851009B2 patent drawing
  • US11851009B2 patent drawing

AI summary

The emblem for a steering wheel includes: a rim of the steering wheel; the rim including a coupling groove formed in an outer surface thereof; an emblem bracket coupled into the coupling groove; and an emblem assembly including an emblem body, an emblem logo, and a logo portion formed on the emblem logo, the emblem assembly fastened into the emblem bracket in a state in which the logo portion is exposed from a surface of the emblem body.