Toll Road Ad Display System for Following Vehicle Reach
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional information distribution systems for vehicles on expressways limit advertising exposure to only passengers inside the vehicles, reducing the advertising effect.
Innovation Solution
An information processing apparatus and system that acquires user information from vehicles passing through toll roads or pay facilities and displays corresponding advertisement information on roadside display apparatuses, enhancing advertising reach to following vehicles.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Device complexity
If advertisement information is distributed only to user terminals loaded on vehicles, then the distribution system is simple, but the advertising effect is limited to passengers inside vehicles only
Solution Approach 1:
The patent transitions from in-vehicle display (one dimension) to roadside display at toll gates (another dimension). The display apparatus is placed at toll gate facilities where vehicles pass through, allowing advertisements to be visible to drivers and passengers of subsequent vehicles, thereby expanding the advertising reach beyond the original vehicle's passengers.
Solution Approach 2:
The patent introduces toll gate facilities as an intermediary medium. Instead of directly displaying ads in vehicles, the system uses roadside display apparatus at toll gates as a mediator to convey advertisement information to multiple vehicles passing through, thus amplifying the advertising effect while maintaining system simplicity.
2Reliability
If advertisement information is displayed on roadside display apparatus at toll gates, then the advertising effect is improved for following vehicles, but the system complexity increases
Solution Approach 1:
The patent reuses existing toll gate infrastructure and facilities for the dual purpose of toll collection and advertisement display. The display apparatus is integrated into the toll gate system, allowing it to serve both its original function and the new advertising function, thereby minimizing additional system complexity.
Solution Approach 2:
The system automatically determines which vehicles are advertisers based on their passage through toll gates and automatically displays their advertisement information on the roadside display apparatus. This automated process eliminates the need for manual intervention and reduces operational complexity despite the enhanced advertising capability.
3Measurement precision
If user information is collected from vehicles passing through toll gates, then advertisement targeting is improved, but the information collection process becomes more complex
Solution Approach 1:
The patent combines the advertiser identification process with the existing toll gate passage detection process. The same infrastructure that tracks vehicles for toll purposes is used to identify advertiser vehicles, merging two functions into one process and avoiding the need for separate information collection systems.
Data Source
AI summary
Provided is an information processing system including: a roadside apparatus placed at an entrance or an exit of a toll road or a pay facility; a display apparatus placed at the entrance or the exit; and a server capable of communicating with the roadside apparatus. The roadside apparatus includes: a radio communicator performing predetermined radio communications with an onboard apparatus loaded on the vehicle passing through the entrance or the exit; a communicator communicating with the server; and a processor transmitting user information regarding a user owning the vehicle received from the onboard apparatus via the radio communicator to the server via the communicator. The server includes a processor that: receives user information; when the user information is the user information regarding an advertiser, acquires advertisement information corresponding to the advertiser; and transmits an instruction to display the advertisement information on the display apparatus.