Embedding Selectable Object Data in Television Streams

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Solution Overview

Problem

Conventional television systems lack the capability to conveniently provide user-selection of objects within a television program, limiting user interaction and engagement.

Innovation Solution

A system and method that embeds information of selectable objects within television programming, allowing users to select and interact with objects displayed on screen through a television provider, third-party information provider, and communication networks, using television controllers and receivers to process and communicate this information.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional television systems are used, then the system is simple and easy to operate, but the system lacks the capability to provide user-selection of objects in television programs

Engineering Contradiction:
Improveuser-selection capabilityVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system segments the television program into distinct selectable objects by embedding identification information for each object within the program stream. This allows the television system to recognize and enable user selection of individual objects without requiring complete system redesign, thus adding versatility while managing complexity through modular object identification.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces an intermediary information stream that carries object identification data separate from the main television program. This intermediary layer enables object selection functionality by acting as a mediator between the program content and the user interface, allowing the system to gain selection capability without fundamentally complicating the core television delivery infrastructure.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Ease of operation

If information of selectable objects is embedded within television programming, then user interaction is enhanced, but the information stream becomes more complex

Engineering Contradiction:
Improveuser interactionVSAvoidinformation stream complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The information stream is segmented into separate functional components: the main television program data and the embedded object identification information. This segmentation allows the system to process and utilize object information for enhanced user interaction while keeping the core program stream relatively simple and manageable.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by embedding object identification information only at specific locations within the program stream where objects are present, rather than uniformly throughout. This localized approach enhances user interaction precisely where needed while minimizing the overall complexity increase of the information stream.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS9271044B2System and method for providing information of selectable objects in a television program
Publication Date: 2016.02.23 BROADCOM INC
  • US9271044B2 patent drawing
  • US9271044B2 patent drawing
  • US9271044B2 patent drawing

AI summary

A system and method for providing information of selectable objects in a television program as shown in and/or described in connection with at least one of the figures, as set forth more completely in the claims.