Vehicle Computing System for Adaptive Ad Delivery
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Solution Overview
Problem
The increasing competition for advertisement space in vehicles requires innovative solutions to ensure that advertisements delivered through vehicle computing systems are suitable and non-distracting to drivers, while also allowing for targeted and interactive content delivery.
Innovation Solution
A system comprising a processor that wirelessly communicates with remote applications, determines the suitability of advertisements for playback, and controls outputs such as displays and speakers, allowing or denying playback based on suitability and providing access or replacement advertisements as needed, ensuring compliance with driver distraction standards and targeting relevant audiences.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If advertisements are delivered through vehicle computing systems, then monetization opportunities and user experience are enhanced, but driver distraction and safety risks increase
Solution Approach 1:
The system changes the parameters of advertisement delivery by monitoring driver state (attention level, stress, fatigue) and dynamically adjusting whether ads are played, skipped, or replaced with safer alternatives. This resolves the contradiction by allowing monetization through targeted ads while preventing driver distraction through real-time parameter monitoring and adaptive control.
Solution Approach 2:
The vehicle computing system acts as an intermediary between advertisers and drivers, filtering and moderating advertisement content based on driver state. This intermediary function enables monetization while protecting drivers from distracting content by selectively blocking or modifying ads based on real-time driver monitoring data.
2Object-affected harmful factors
If advertisement suitability is determined and controlled, then driver distraction is minimized, but system complexity and processing requirements increase
Solution Approach 1:
The vehicle computing system performs multiple functions: it monitors driver state, evaluates advertisement suitability, controls playback decisions, and provides replacement content. This multi-functionality resolves the contradiction by consolidating complexity into a single existing system rather than adding separate dedicated systems, thereby minimizing driver distraction while managing system complexity through resource consolidation.
3Productivity
If targeted advertisement delivery is implemented, then ad relevance and user experience are improved, but data processing and audience targeting complexity increase
Solution Approach 1:
The system uses driver state parameters (attention, stress, fatigue levels) as additional dimensions for ad targeting. By changing the targeting parameters from traditional demographic data to real-time physiological and behavioral data, the system improves ad relevance while managing complexity through focused parameter monitoring rather than comprehensive data processing.
Data Source
AI summary
A system includes a processor configured to wirelessly communicate with a remote application. The system also includes one or more outputs, controllable by the processor. The processor is configured to receive an advertisement for playback on at least one output, determine the suitability of the received advertisement for playback, permit or deny advertisement playback based on the suitability of the advertisement, and provide access to the at least one output upon permitting advertisement playback.