Interactive Video Item Recognition for On-Demand Product Information

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Solution Overview

Problem

Viewers find it difficult to easily obtain information about items within video content.

Innovation Solution

A system comprising an acquisition unit, recognition unit, and provision unit that allows viewers to tap items in video content, using AI to acquire, recognize, and provide related information, such as product details and reviews, through pop-up displays or notifications.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If conventional video playback is used, then video content can be displayed, but viewers cannot easily obtain information about items within the video content

Engineering Contradiction:
Improveinformation accessibilityVSAvoidinformation retrieval ease
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The system pre-processes video content to detect and identify items before playback, creating a database of items with their temporal and spatial information. This preliminary action enables instant information retrieval when viewers interact with items during playback, eliminating the need for manual searching or external research.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system introduces an intermediary information display layer that bridges the video content and viewers. When viewers tap or hover over items, the system mediates by fetching and displaying supplementary information (product details, prices, reviews) without interrupting the video playback, making information easily accessible.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If detailed information about items is provided during video playback, then viewers can easily obtain product information, but video playback may be interrupted or distracted

Engineering Contradiction:
Improveinformation accessibilityVSAvoidvideo playback continuity
Core Design Contradiction:
Loss of informationVSStability of the object's composition

Solution Approach 1:

The information display is segmented into separate, non-intrusive overlays or side panels that do not block the main video content. Supplementary information is presented in a modular fashion, allowing viewers to access details while maintaining awareness of the ongoing video playback.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system uses periodic or on-demand information display triggered by viewer interaction (tap, hover) rather than continuous display. Information appears temporarily when needed and disappears automatically, maintaining video playback continuity while providing accessible product information.

Inventive Principle:
Principle #19Periodic action

Data Source

PatentUS20260057664A1system
Publication Date: 2026.02.26 SOFTBANK GROUP CORP
  • US20260057664A1 patent drawing
  • US20260057664A1 patent drawing
  • US20260057664A1 patent drawing

AI summary

The system according to the embodiment comprises an acquisition unit, a recognition unit, a reference unit, and a provision unit. The acquisition unit acquires tap information. The recognition unit recognizes an item based on the tap information acquired by the acquisition unit. The reference unit acquires related information based on the item information recognized by the recognition unit. The provision unit provides the information acquired by the reference unit.