Virtual Product Display in 3D Environments

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Solution Overview

Problem

Current methods for displaying and interacting with virtual products in computer-generated environments lack efficiency and intuitiveness, particularly in three-dimensional settings, limiting user experience and interaction capabilities.

Innovation Solution

The implementation of advanced electronic devices with display generation components and sensors that allow for the creation of immersive three-dimensional environments, enabling users to interact with virtual products through gestures, voice commands, and gaze tracking, providing an intuitive and efficient way to customize and preview products.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If traditional two-dimensional product display interfaces are used, then device complexity is reduced, but user interaction efficiency and intuitiveness deteriorate

Engineering Contradiction:
Improveuser interaction efficiencyVSAvoiddevice complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent transitions from traditional two-dimensional display interfaces to three-dimensional virtual environments, allowing users to interact with products from multiple angles and perspectives. This dimensional enhancement improves interaction efficiency and intuitiveness by providing spatial context and natural gesture-based controls, while the system manages complexity through virtual rendering rather than physical components.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Ease of operation

If advanced sensors and electronic devices are implemented for gesture and voice recognition, then user interaction intuitiveness is improved, but device complexity increases

Engineering Contradiction:
Improveinteraction intuitivenessVSAvoiddevice complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent replaces traditional mechanical input devices (keyboards, mice, buttons) with gesture recognition, voice commands, and eye tracking systems. This substitution enables more intuitive natural interaction while managing complexity through software-based recognition algorithms and virtual environment processing rather than additional physical mechanical components.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

3Adaptability or versatility

If three-dimensional virtual environments are created, then user experience and interaction capabilities are enhanced, but computational resources and processing time increase

Engineering Contradiction:
Improveinteraction capabilitiesVSAvoidcomputational resources
Core Design Contradiction:
Adaptability or versatilityVSUse of energy by moving object

Solution Approach 1:

The patent creates virtual copies and representations of physical products in three-dimensional environments, allowing users to interact with these digital replicas. This copying approach enables enhanced interaction capabilities and spatial visualization while managing computational resources by rendering virtual models rather than manipulating physical objects, and by using optimized graphics processing techniques.

Inventive Principle:
Principle #26Copying

Data Source

PatentUS20240062279A1Method of displaying products in a virtual environment
Publication Date: 2024.02.22 APPLE INC
  • US20240062279A1 patent drawing
  • US20240062279A1 patent drawing
  • US20240062279A1 patent drawing

AI summary

Methods for displaying a virtual shopping experiences provide for an efficient and intuitive user experience. In some embodiments, a computer-generated environment can include a virtual product display that includes one or more representations of products. In some embodiments, the computer-generated environment can include stations that provide additional information associated with a respective product. In some embodiments, a user is able to customize a respective product, for example, by selecting an accessory and dragging the accessory to a representation of the respective product. In some embodiments, a user is able to preview a product by placing a representation of the product on a representation of a portion of the user's body.