Information display method, mobile terminal and storage medium

Abstract

The present application relates to an information display method, a mobile terminal and a storage medium. The information display method is applied to a mobile terminal, including: triggering an information search operation on a preset interface; displaying information content on the preset interface according to the search results; triggering an operation of displaying a main interface; and continuing to display the information content on the main interface. In this way, information search can be realized on the preset interface, the entrance is unified, and the process of playing the information content can be realized through the linkage between the main interface and the preset interface, ensuring the complete display of the information content and deepening the user's impression.

Description

Technical Field

[0001] The present application relates to the field of terminal technology, and in particular to an information display method, a mobile terminal and a storage medium. Background Art

[0002] The entrances to various types of information on mobile terminals are scattered across various applications. Users can only search and view after entering the corresponding application. There is no unified entrance, and it is limited to installed applications. At the same time, some information in the application is mainly played in a fixed window, and the information is no longer displayed after the application is closed. It is impossible to ensure that the information content is fully displayed, and users are not impressed.

[0003] The preceding description is intended to provide general background information and does not necessarily constitute prior art. Summary of the invention

[0004] In response to the above technical problems, the present application provides an information display method, a mobile terminal and a storage medium, which utilize a preset interface to link with the desktop, have a unified entrance, and can ensure that the information content is fully displayed, thereby deepening the user's impression.

[0005] In order to solve the above technical problems, the present application provides an information display method, which is applied to a mobile terminal, comprising:

[0006] Triggering an information search operation on a preset interface;

[0007] Displaying information content on the preset interface according to the search results;

[0008] Triggering an operation displayed on a main interface;

[0009] The information content continues to be displayed on the main interface.

[0010] Optionally, the preset interface can be a negative one screen, or a screen off interface, a lock screen interface, a tray, a navigation bar, an application interface, a system interface, a settings interface, an input method interface, a dialog window interface, a floating window, a floating button, etc.

[0011] Optionally, the information content displayed on the preset interface is different from the content displayed on the main interface, and optionally, has continuity; or, the information content displayed on the preset interface is the same as the content displayed on the main interface.

[0012] Optionally, after clicking on the information content in the preset interface or the main interface, the interface jumps to an application corresponding to the information content.

[0013] Optionally, after the main interface is displayed, an application corresponding to the information content is opened or the content of the search website is searched on the main interface.

[0014] Optionally, the information content is presented in the form of text or multimedia.

[0015] Optionally, if the information content is displayed in a multimedia format, the information content will no longer be displayed after clicking "End", or the information content will automatically close after being displayed for a specific period of time.

[0016] Optionally, when the main interface is displayed, applications related to the information content in the main interface are displayed in a special manner.

[0017] Optionally, the information content is embedded in or displayed in a floating manner in the preset interface or the main interface.

[0018] The present application also provides a mobile terminal, including: a memory and a processor;

[0019] The memory stores at least one program instruction;

[0020] The processor implements the information display method as described above by loading and executing the at least one program instruction.

[0021] The present application also provides a computer-readable storage medium, on which computer program instructions are stored; when the computer program instructions are executed by a processor, the information display method as described above is implemented.

[0022] As described above, the information display method, mobile terminal and storage medium of the present application, the information display method is applied to the mobile terminal, including: triggering an information search operation on the preset interface; displaying the information content on the preset interface according to the search results; triggering an operation of displaying the main interface; the information content continues to be displayed on the main interface. In this way, information search can be realized on the preset interface, the entrance is unified, and the process of playing the information content can be realized through the linkage between the main interface and the preset interface, ensuring the complete display of the information content and deepening the user's impression.

[0023] The above description is only an overview of the technical solution of the present application. In order to more clearly understand the technical means of the present application, it can be implemented in accordance with the contents of the specification. In order to make the above and other purposes, features and advantages of the present application more obvious and easy to understand, the following specifically cites the preferred embodiments and describes them in detail with the accompanying drawings. BRIEF DESCRIPTION OF THE DRAWINGS

[0024] The drawings herein are incorporated into the specification and constitute a part of the specification, illustrate embodiments consistent with the present application, and are used together with the specification to explain the principles of the present application. In order to more clearly illustrate the technical solutions of the embodiments of the present application, the drawings required for use in the description of the embodiments are briefly introduced below. Obviously, for ordinary technicians in this field, other drawings can be obtained based on these drawings without creative labor.

[0025] Figure 1 A schematic diagram of the hardware structure of a mobile terminal for implementing various embodiments of the present application;

[0026] Figure 2 A communication network system architecture diagram provided for an embodiment of the present application;

[0027] Figure 3 is a flowchart of an information display method according to a first embodiment;

[0028] Figure 4 is a schematic diagram of the application effect of the information display method according to the first embodiment;

[0029] Figure 5 is a schematic diagram of the application effect of the information display method according to the second embodiment;

[0030] Figure 6 is one of the structural schematic diagrams of a mobile terminal according to the third embodiment;

[0031] Figure 7 yes Figure 6 The second structural schematic diagram of the mobile terminal shown.

[0032] The realization of the purpose, functional features and advantages of this application will be further described in conjunction with the embodiments and with reference to the accompanying drawings. The above-mentioned drawings have shown clear embodiments of this application, which will be described in more detail later. These drawings and textual descriptions are not intended to limit the scope of the concept of this application in any way, but to illustrate the concept of this application to those skilled in the art by referring to specific embodiments. DETAILED DESCRIPTION

[0033] Exemplary embodiments will be described in detail herein, examples of which are shown in the accompanying drawings. When the following description refers to the drawings, the same numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the following exemplary embodiments do not represent all implementations consistent with the present application. Instead, they are merely examples of devices and methods consistent with some aspects of the present application as detailed in the appended claims.

[0034] It should be noted that, in this article, the terms "include", "comprises" or any other variants thereof are intended to cover non-exclusive inclusion, so that a process, method, article or device including a series of elements includes not only those elements, but also includes other elements not explicitly listed, or also includes elements inherent to such process, method, article or device. In the absence of further restrictions, an element defined by the sentence "includes a ..." does not exclude the existence of other identical elements in the process, method, article or device including the element. In addition, components, features, and elements with the same name in different embodiments of the present application may have the same meaning or different meanings, and their specific meanings need to be determined by their explanation in the specific embodiment or further combined with the context of the specific embodiment.

[0035] It should be understood that, although the terms first, second, third, etc. may be used to describe various information in this article, these information should not be limited to these terms. These terms are only used to distinguish the same type of information from each other. For example, without departing from the scope of this article, the first information may also be referred to as the second information, and similarly, the second information may also be referred to as the first information. Depending on the context, the word "if" as used herein can be interpreted as "at the time of..." or "when..." or "in response to determination". Furthermore, as used in this article, the singular forms "one", "one" and "the" are intended to also include plural forms, unless there is an opposite indication in the context. It should be further understood that the terms "comprising", "including" indicate that there are described features, steps, operations, elements, components, projects, kinds, and / or groups, but do not exclude the existence, occurrence or addition of one or more other features, steps, operations, elements, components, projects, kinds, and / or groups. The terms "or" and "and / or" used herein are interpreted as inclusive, or mean any one or any combination. Thus, “A, B, or C” or “A, B and / or C” means “any of the following: A; B; C; A and B; A and C; B and C; A, B, and C.” An exception to this definition will occur only when a combination of elements, functions, steps, or operations are inherently mutually exclusive in some manner.

[0036] It should be understood that, although the various steps in the flowchart in the embodiment of the present application are displayed in sequence according to the indication of the arrows, these steps are not necessarily performed in sequence according to the order indicated by the arrows. Unless there is a clear explanation in this article, the execution of these steps does not have a strict order restriction, and it can be performed in other orders. Moreover, at least a portion of the steps in the figure may include a plurality of sub-steps or a plurality of stages, and these sub-steps or stages are not necessarily performed at the same time, but can be performed at different times, and their execution order is not necessarily performed in sequence, but can be performed in turn or alternately with other steps or at least a portion of the sub-steps or stages of other steps.

[0037] It should be noted that, in this article, step codes such as 310 and 320 are used for the purpose of expressing the corresponding content more clearly and concisely, and do not constitute a substantial limitation on the sequence. When implementing the step, those skilled in the art may execute 320 first and then 310, etc., but these should all be within the scope of protection of this application.

[0038] It should be understood that the specific embodiments described herein are only used to explain the present application and are not used to limit the present application.

[0039] In the subsequent description, the suffixes such as "module", "component" or "unit" used to represent elements are only used to facilitate the description of the present application, and have no specific meanings. Therefore, "module", "component" or "unit" can be used in a mixed manner.

[0040] The terminal may be implemented in various forms. For example, the terminal described in the present application may include mobile terminals such as mobile phones, tablet computers, laptop computers, PDAs, portable media players (PMPs), navigation devices, wearable devices, smart bracelets, pedometers, etc., as well as fixed terminals such as digital TVs and desktop computers.

[0041] The following description will be made by taking a mobile terminal as an example, and those skilled in the art will understand that, in addition to components specifically used for mobile purposes, the construction according to the embodiments of the present application can also be applied to fixed-type terminals.

[0042] See also Figure 1, which is a schematic diagram of the hardware structure of a mobile terminal for implementing various embodiments of the present application, the mobile terminal 100 may include: RF (Radio Frequency, radio frequency) unit 101, WiFi module 102, audio output unit 103, A / V (audio / video) input unit 104, sensor 105, display unit 106, user input unit 107, interface unit 108, memory 109, processor 110, and power supply 111 and other components. Those skilled in the art can understand that Figure 1 The structure of the mobile terminal shown in the figure does not constitute a limitation on the mobile terminal. The mobile terminal may include more or fewer components than shown in the figure, or combine certain components, or arrange the components differently.

[0043] Combine the following Figure 1 The following is a detailed introduction to the various components of the mobile terminal:

[0044] The radio frequency unit 101 can be used for receiving and sending signals during information transmission or communication. Specifically, after receiving the downlink information of the base station, it is sent to the processor 110 for processing; in addition, the uplink data is sent to the base station. Generally, the radio frequency unit 101 includes but is not limited to an antenna, at least one amplifier, a transceiver, a coupler, a low noise amplifier, a duplexer, etc. In addition, the radio frequency unit 101 can also communicate with the network and other devices through wireless communication. The above-mentioned wireless communication can use any communication standard or protocol, including but not limited to GSM (Global System of Mobile communication), GPRS (General Packet Radio Service), CDMA2000 (Code Division Multiple Access 2000), WCDMA (Wideband Code Division Multiple Access), TD-SCDMA (Time Division-Synchronous Code Division Multiple Access), FDD-LTE (Frequency Division Duplexing-Long Term Evolution) and TDD-LTE (Time Division Duplexing-Long Term Evolution), etc.

[0045] WiFi is a short-range wireless transmission technology. Mobile terminals can help users send and receive emails, browse web pages, and access streaming media through WiFi module 102. It provides users with wireless broadband Internet access. Figure 1 The WiFi module 102 is shown, but it is understandable that it is not an essential component of the mobile terminal and can be omitted as needed without changing the essence of the invention.

[0046] The audio output unit 103 can convert the audio data received by the RF unit 101 or the WiFi module 102 or stored in the memory 109 into an audio signal and output it as sound when the mobile terminal 100 is in a call signal reception mode, a talk mode, a recording mode, a voice recognition mode, a broadcast reception mode, etc. Moreover, the audio output unit 103 can also provide audio output related to a specific function performed by the mobile terminal 100 (for example, a call signal reception sound, a message reception sound, etc.). The audio output unit 103 may include a speaker, a buzzer, etc.

[0047] The A / V input unit 104 is used to receive audio or video signals. The A / V input unit 104 may include a graphics processor (GPU) 1041 and a microphone 1042, and the graphics processor 1041 processes the image data of a static picture or video obtained by an image capture device (such as a camera) in a video capture mode or an image capture mode. The processed image frame can be displayed on the display unit 106. The image frame processed by the graphics processor 1041 can be stored in the memory 109 (or other storage medium) or sent via the radio frequency unit 101 or the WiFi module 102. The microphone 1042 can receive sound (audio data) via the microphone 1042 in a telephone call mode, a recording mode, a voice recognition mode, and other operating modes, and can process such sound into audio data. The processed audio (voice) data can be converted into a format output that can be sent to a mobile communication base station via the radio frequency unit 101 in the case of a telephone call mode. The microphone 1042 can implement various types of noise elimination (or suppression) algorithms to eliminate (or suppress) noise or interference generated in the process of receiving and sending audio signals.

[0048] The mobile terminal 100 also includes at least one sensor 105, such as a light sensor, a motion sensor, and other sensors. Specifically, the light sensor includes an ambient light sensor and a proximity sensor, wherein the ambient light sensor can adjust the brightness of the display panel 1061 according to the brightness of the ambient light, and the proximity sensor can turn off the display panel 1061 and / or the backlight when the mobile terminal 100 is moved to the ear. As a type of motion sensor, the accelerometer sensor can detect the magnitude of acceleration in all directions (generally three axes), and can detect the magnitude and direction of gravity when stationary. It can be used for applications that identify the posture of the mobile phone (such as horizontal and vertical screen switching, related games, magnetometer posture calibration), vibration recognition related functions (such as pedometer, tapping), etc.; as for other sensors that can also be configured on the mobile phone, such as fingerprint sensors, pressure sensors, iris sensors, molecular sensors, gyroscopes, barometers, hygrometers, thermometers, infrared sensors, etc., they will not be repeated here.

[0049] The display unit 106 is used to display information input by the user or information provided to the user. The display unit 106 may include a display panel 1061, which may be configured in the form of a liquid crystal display (LCD), an organic light-emitting diode (OLED), or the like.

[0050] The user input unit 107 can be used to receive input digital or character information, and to generate key signal input related to the user settings and function control of the mobile terminal. Specifically, the user input unit 107 may include a touch panel 1071 and other input devices 1072. The touch panel 1071, also known as a touch screen, can collect the user's touch operation on or near it (such as the user's operation on the touch panel 1071 or near the touch panel 1071 using any suitable object or accessory such as a finger, stylus, etc.), and drive the corresponding connection device according to a pre-set program. The touch panel 1071 may include two parts: a touch detection device and a touch controller. Among them, the touch detection device detects the user's touch orientation, detects the signal brought by the touch operation, and transmits the signal to the touch controller; the touch controller receives the touch information from the touch detection device, converts it into the touch point coordinates, and then sends it to the processor 110, and can receive and execute the command sent by the processor 110. In addition, the touch panel 1071 can be implemented in various types such as resistive, capacitive, infrared, and surface acoustic waves. In addition to the touch panel 1071, the user input unit 107 may also include other input devices 1072. Specifically, the other input devices 1072 may include, but are not limited to, one or more of a physical keyboard, a function key (such as a volume control key, a switch key, etc.), a trackball, a mouse, a joystick, etc., which are not specifically limited here.

[0051] Furthermore, the touch panel 1071 may cover the display panel 1061. When the touch panel 1071 detects a touch operation on or near it, it transmits the information to the processor 110 to determine the type of the touch event. Then, the processor 110 provides a corresponding visual output on the display panel 1061 according to the type of the touch event. Figure 1 In the figure, the touch panel 1071 and the display panel 1061 are used as two independent components to implement the input and output functions of the mobile terminal. However, in some embodiments, the touch panel 1071 and the display panel 1061 can be integrated to implement the input and output functions of the mobile terminal, which is not limited here.

[0052] The interface unit 108 serves as an interface through which at least one external device can be connected to the mobile terminal 100. For example, the external device may include a wired or wireless headset port, an external power supply (or battery charger) port, a wired or wireless data port, a memory card port, a port for connecting a device with an identification module, an audio input / output (I / O) port, a video I / O port, a headphone port, etc. The interface unit 108 may be used to receive input (e.g., data information, power, etc.) from an external device and transmit the received input to one or more elements within the mobile terminal 100 or may be used to transmit data between the mobile terminal 100 and an external device.

[0053] The memory 109 can be used to store software programs and various data. The memory 109 can mainly include a program storage area and a data storage area, wherein the program storage area can store an operating system, an application required for at least one function (such as a sound playback function, an image playback function, etc.), etc.; the data storage area can store data created according to the use of the mobile phone (such as audio data, a phone book, etc.), etc. In addition, the memory 109 can include a high-speed random access memory, and can also include a non-volatile memory, such as at least one disk storage device, a flash memory device, or other volatile solid-state storage devices.

[0054] The processor 110 is the control center of the mobile terminal. It uses various interfaces and lines to connect various parts of the entire mobile terminal. It executes various functions of the mobile terminal and processes data by running or executing software programs and / or modules stored in the memory 109, and calling data stored in the memory 109, so as to monitor the mobile terminal as a whole. The processor 110 may include one or more processing units; preferably, the processor 110 may integrate an application processor and a modem processor, wherein the application processor mainly processes the operating system, user interface, and application programs, etc., and the modem processor mainly processes wireless communications. It is understandable that the above-mentioned modem processor may not be integrated into the processor 110.

[0055] The mobile terminal 100 may also include a power supply 111 (such as a battery) for supplying power to various components. Preferably, the power supply 111 may be logically connected to the processor 110 via a power management system, thereby implementing functions such as charging, discharging, and power consumption management through the power management system.

[0056] although Figure 1 Not shown, the mobile terminal 100 may further include a Bluetooth module, etc., which will not be described in detail here.

[0057] In order to facilitate understanding of the embodiments of the present application, the communication network system on which the mobile terminal of the present application is based is described below.

[0058] See also Figure 2 , Figure 2 A communication network system architecture diagram is provided for an embodiment of the present application, wherein the communication network system is an LTE system of universal mobile communication technology, and the LTE system includes a UE (User Equipment) 201, an E-UTRAN (Evolved UMTS Terrestrial Radio Access Network) 202, an EPC (Evolved Packet Core) 203 and an operator's IP service 204, which are connected in sequence for communication.

[0059] Specifically, UE201 may be the above-mentioned terminal 100, which will not be described in detail here.

[0060] E-UTRAN 202 includes eNodeB 2021 and other eNodeBs 2022 , etc. Among them, eNodeB 2021 can be connected to other eNodeBs 2022 through a backhaul (eg, an X2 interface), and eNodeB 2021 is connected to EPC 203 , and eNodeB 2021 can provide UE 201 with access to EPC 203 .

[0061] EPC203 may include MME (Mobility Management Entity) 2031, HSS (Home Subscriber Server) 2032, other MMEs 2033, SGW (Serving Gate Way) 2034, PGW (PDN Gate Way) 2035 and PCRF (Policy and Charging Rules Function) 2036, etc. Among them, MME2031 is a control node that processes signaling between UE201 and EPC203, and provides bearer and connection management. HSS2032 is used to provide some registers to manage functions such as home location register (not shown in the figure), and save some user-specific information such as service features and data rates. All user data can be sent through SGW2034, PGW2035 can provide IP address allocation and other functions for UE 201, PCRF2036 is the policy and charging control policy decision point for service data flow and IP bearer resources, which selects and provides available policy and charging control decisions for the policy and charging execution function unit (not shown in the figure).

[0062] The IP service 204 may include the Internet, an intranet, an IMS (IP Multimedia Subsystem) or other IP services.

[0063] Although the above introduction takes the LTE system as an example, those skilled in the art should know that the present application is not only applicable to the LTE system, but also to other wireless communication systems, such as GSM, CDMA2000, WCDMA, TD-SCDMA and future new network systems, etc., which are not limited here.

[0064] Based on the above-mentioned mobile terminal hardware structure and communication network system, various embodiments of the present application are proposed.

[0065] First embodiment

[0066] Figure 3 is a flowchart of the information display method according to the first embodiment. Figure 3 The information display method of this embodiment is applied to a mobile terminal and includes:

[0067] Step 310, triggering an information search operation on a preset interface.

[0068] Optionally, the preset interface can be a negative one screen, or it can be a screen off interface, a lock screen interface, a tray, a navigation bar, an application interface, a system interface, a settings interface, an input method interface, a dialog window interface, a floating window, a floating button, etc.

[0069] Optionally, the desktop is the interface entered after the screen is unlocked, which generally displays application icons and some related information, such as time, weather, etc. The preset interface can be entered by sliding along a preset direction on the desktop, clicking in a preset area on the desktop, or clicking a preset guide button on the desktop, that is, sliding in a specified direction on the desktop, such as sliding to the left, to enter the preset interface on the right side of the desktop; or, a guide button for entering the preset interface is displayed on the desktop, and the button is clicked to enter the preset interface; or, in the operation area of ​​the desktop setting to switch to the preset interface, click in the area to enter the preset interface.

[0070] A search bar may be displayed in the preset interface, and the user enters a search keyword in the search bar to trigger an information search operation.

[0071] Step 320: Display the information content on a preset interface according to the search results.

[0072] Please combine Figure 4 (a), the preset interface 21 has a search bar 211, which serves as a unified entry for information acquisition. This embodiment uses advertising information as an example for explanation, but it is not limited to educational animation, news and other information. After the search keyword 212 is entered in the search bar 211, the mobile terminal sends a request to the server to obtain advertising materials, and the request carries the keyword 212. After that, the advertising materials returned by the receiving server according to the keyword 212 are displayed in the designated area 213 of the preset interface 21, that is, the received advertising materials are displayed. If more than one advertising material is received, a play option is displayed, and then in response to the operation of selecting an advertising material, the advertising content 215 is displayed on the preset interface 21.

[0073] Information such as advertising materials are uploaded to the server in advance and corresponding target keywords are set, and then the advertising materials are stored in the database. The advertising materials can be dynamic materials or static materials, and can be text materials or multimedia materials.

[0074] Taking the search keyword 212 as "car" as an example, after the user enters "car" in the search bar 211 of the preset interface 21 and clicks search, the mobile terminal sends "car" as the keyword 212 to the server. The server searches the database for the corresponding advertising material based on "car" and can match one or more. Then, the found advertising material is sent to the mobile terminal. After the mobile terminal receives the advertising material, if there is only one advertising material, the corresponding advertising content 215 is directly displayed in the designated area 213 of the preset interface 21. If there is more than one advertising material, such as including brand A cars and brand B cars, the play option is displayed, and then in response to the operation of selecting the advertising material, the advertising content 215 corresponding to the selected advertising material is displayed on the preset interface 21. For example, if the advertising material of brand A cars is selected, the advertising content 215 is brand A cars and moves from the left side of the screen to the right side, forming a dynamic effect of the vehicle driving.

[0075] Step 330, triggering an operation of displaying a main interface.

[0076] Optionally, the operation of returning to the desktop can be to slide on a preset interface, click a preset button or a preset area on the preset interface, and then return to the desktop, such as Figure 4 As shown in (b), the desktop 22 has a plurality of application icons 221 .

[0077] Step 340: the information content continues to be displayed on the main interface.

[0078] Optionally, after switching to the main interface, such as the desktop, the information content displayed on the preset interface is different from the content displayed on the main interface, and has continuity; or, the information content displayed on the preset interface is the same as the content displayed on the main interface. The information content is displayed in the preset interface or the main interface in an embedded or suspended manner.

[0079] Take advertising information as an example. Figure 4 As shown in (b), when returning to the desktop 22, if the advertisement content 215 has not finished playing, the advertisement content 215 continues to be displayed on the desktop 22, for example, the advertisement content 215 can continue to be displayed in the designated area 223 of the desktop 22, and the designated area 223 is suspended above the desktop icon 221, so that the advertisement content 215 is played continuously and completely, and the advertisement material is fully displayed. Taking the search for "car" as an example, Figure 4 The advertisement content 215 displayed in (a) is a car of brand A, and moves from the left side to the right side of the screen, forming a dynamic effect of a moving car. During this process, if the screen is switched to the desktop 22, Figure 4 In (b), the advertisement content 215, i.e., the car of brand A, continues to move toward the right side of the screen on the desktop 22, creating a dynamic effect of continuing to move to the right side of the screen.

[0080] Optionally, if the information content is displayed in multimedia form, the information content will no longer be displayed after clicking on it, or the information content will automatically close after being displayed for a specific time. In addition, after the main interface is displayed, the application corresponding to the information content can be opened on the main interface or the content of the search website can be searched, or the application related to the information content in the main interface is displayed in a special way, such as the application icon flashing, changing color, etc., to prompt the user the application of the information source.

[0081] In order to achieve better linkage effect between the preset interface and the desktop, deepen the user's impression while minimizing the impact on the user's use of the desktop, after switching to the desktop, the advertising content can continue to be displayed on the desktop according to the playback mode corresponding to the playback progress of the advertising content.

[0082] In this implementation, according to the playback mode corresponding to the playback progress of the advertisement content, continuing to display the advertisement content on the desktop includes at least one of the following:

[0083] (1) When the playback progress of the advertisement content is greater than or equal to the preset progress and the advertisement content is a mobile advertisement content, the advertisement content is continuously displayed at the corresponding position on the desktop according to the position of the advertisement content to be played in the preset interface. The preset progress is, for example, two-thirds. That is, after the playback progress exceeds two-thirds, the advertisement content can be continuously displayed at the corresponding position on the desktop according to the position of the advertisement content to be played in the preset interface. Figure 4 (a) with Figure 4 (b), forming a continuous playback effect while not occupying too much desktop display time; or,

[0084] (2) When the playback progress of the advertisement content is greater than or equal to the preset progress and the advertisement content is fixed in position, the advertisement content continues to be displayed in the middle of the desktop. The preset progress is, for example, two-thirds. That is, after the playback progress exceeds two-thirds, the advertisement content continues to be displayed in the middle of the desktop. Since the remaining playback progress is not much, it will not occupy too much desktop display time; or,

[0085] (3) When the playback progress of the advertisement content is less than the preset progress and the advertisement content is a moving advertisement content, the advertisement content continues to be displayed at the corresponding position on the desktop according to the position where the advertisement content is about to be played in the preset interface, and when the playback progress of the advertisement content reaches the preset progress, the advertisement content continues to be displayed in the blank position on the desktop. The preset progress is, for example, two-thirds. That is, when the playback progress does not exceed two-thirds, there is a lot of remaining playback content. At this time, the playback can be continued according to the method (1), and when the preset progress is reached, the advertisement content continues to be displayed in the blank position on the desktop, so as not to occupy the effective display space of the desktop for a long time; or

[0086] (4) When the playback progress of the advertising content is less than the preset progress and the advertising content is fixed in position, the advertising content continues to be displayed in the middle position of the desktop, and when the playback progress of the advertising content reaches the preset progress, the advertising content continues to be displayed in the blank position of the desktop. The preset progress is, for example, two-thirds. That is to say, when the playback progress does not exceed two-thirds, there is a lot of remaining playback content. At this time, the playback can be continued in accordance with method (2), and when the preset progress is reached, the advertising content continues to be displayed in the blank position of the desktop, so that the effective display space of the desktop will not be occupied for a long time.

[0087] When the advertisement content is finished playing, the advertisement data is sent to the server for statistics. For example, the number of times the advertisement material is played or viewed can be counted to provide guidance for updating or adjusting the advertisement material.

[0088] In summary, the information display method of this embodiment triggers an information search operation on the preset interface, and then displays the information content on the preset interface according to the search results. When an operation of displaying the main interface is triggered, the information content continues to be displayed on the main interface. In this way, information search can be realized on the preset interface, the entrance is unified, and the process of playing the information content can be realized through the linkage between the main interface and the preset interface, ensuring the complete display of the information content and deepening the user's impression.

[0089] Second embodiment

[0090] The difference between this embodiment and the first embodiment is that the following steps are further included:

[0091] When playing the information content, in response to the operation of opening the information content, an animation showing that the information content moves to the corresponding promotion application and / or a corresponding promotion link is opened is displayed.

[0092] Optionally, after clicking on information content in the preset interface or the main interface, the content displayed in the current interface jumps to the application corresponding to the information content.

[0093] Taking advertisements as an example, during the playing of advertisement content, users can click on the advertisement content to open the advertisement. At this time, an animation of the advertisement content moving to the promotional application to which it belongs can be displayed, or the promotional link corresponding to the advertisement content can be opened, or the promotional link corresponding to the advertisement content can be opened after the animation of the advertisement content moving to the promotional application to which it belongs can be displayed, thereby calling up the target application or landing page, and the action is coherent and the conversion effect is good.

[0094] For example, click Figure 4 After the advertisement content 215 shown in (a) is moved to the desktop 22, the advertisement content 215 is first moved to Figure 5 (a) and hovers above the application icon 221, and then continues to move to Figure 5 (b) The position shown, Figure 5 The position shown in (b) is also the position where the application icon of the promoted application to which the advertisement content 215 belongs is located.

[0095] In this embodiment, displaying an animation of the advertisement content moving to the corresponding promoted application and / or opening the corresponding promotion link includes at least one of the following:

[0096] If the mobile terminal has installed the promotional application to which the advertisement content belongs, then display an animation of the advertisement content moving to the promotional application to which it belongs; or,

[0097] If the mobile terminal does not have the promotional application to which the advertisement content belongs installed, then open the promotional link corresponding to the advertisement content; or,

[0098] If the mobile terminal has installed the promotional application to which the advertisement content belongs, an animation showing the advertisement content moving to the promotional application or opening the corresponding promotional link will be displayed according to the user's preference.

[0099] Optionally, you can choose to display an animation or open a link based on the installation status of the application in the mobile terminal, so that the advertisement can be opened in different ways under different conditions, and the conversion effect is better. In actual implementation, if the mobile terminal is installed with the promotional application to which the advertisement content belongs, you can also choose to display an animation of the advertisement content moving to the promotional application to which it belongs or open the corresponding promotional link based on the attributes of big data or advertising materials. Optionally, when displaying the animation of the advertisement content moving to the promotional application to which it belongs, if the advertisement content is currently playing in the preset interface, it will automatically switch to the desktop and display the animation of the advertisement content moving to the promotional application to which it belongs on the desktop; if the advertisement content is currently playing on the desktop, it will directly display the animation of the advertisement content moving to the promotional application to which it belongs on the desktop.

[0100] In this embodiment, the animation of displaying information content moving to the corresponding application on the desktop includes:

[0101] According to the attributes of the information content and the position of the corresponding application on the desktop, an animation of the information content moving along a corresponding trajectory is displayed.

[0102] Optionally, taking the advertisement content as an example, the product attributes of the advertisement content are, for example, balls, cars, and daily necessities, and the location of the promotion application on the desktop is, for example, Figure 5The location of the advertisement content 215 in (b) can determine the trajectory of the advertisement content according to the product attributes of the advertisement content and the location of the corresponding promotion application on the desktop. For example, if the advertisement content is a car, the moving trajectory can be used to represent the driving path, straight driving or curved driving, so that the car moves to the location of the corresponding promotion application on the desktop according to the trajectory. For another example, if the advertisement content is a basketball, the moving trajectory can be used to represent the trajectory of the basketball's bounce, so that the basketball jumps to the location of the corresponding promotion application on the desktop according to the trajectory. In this way, the advertisement content can be more vividly presented, further deepening the user's impression.

[0103] Furthermore, when displaying the animation of the advertisement content moving to the promotional application, the display size of the advertisement content is adjusted according to the preset rules, so that the advertisement content is adjusted to the target size when it moves to the specified position; and / or, when displaying the animation of the advertisement content moving to the promotional application, a scene effect is output, and the scene effect includes at least one of sound effect, vibration, and lighting. Optionally, the display size of the advertisement content can be adjusted according to the preset rules to gradually become smaller, such as moving to the specified position. Figure 5 (a) When the size of the advertisement content 215 is large, it moves to Figure 5 (b), the size of the advertisement content 215 becomes smaller and is equivalent to the size of the application icon of the application to be promoted. At the same time, scene effects can be output, including sound effects, vibrations, lights, etc. For example, according to the attributes of the advertisement content, different sound effects can be displayed, such as engine roar, basketball landing sound, glass collision sound, etc., or vibrations can be made at different frequencies, or lights can be controlled to flash with different colors and brightness, so as to display the advertisement materials from multiple aspects and deepen the user's impression more effectively.

[0104] In summary, the information display method of this embodiment triggers an information search operation on the preset interface, and then displays the information content on the preset interface according to the search results. When triggering an operation to display the main interface, the information content continues to be displayed on the main interface. When displaying the information content, in response to the operation of opening the information content, the animation of the information content moving to the corresponding application and / or opening the corresponding link is displayed. In this way, information search can be realized on the preset interface, and the entrance is unified. At the same time, the process of playing the information content can be realized through the linkage between the main interface and the preset interface, ensuring the complete display of the information content and deepening the user's impression. At the same time, by clicking on the information content, the target application or landing page can be called up, and the action is coherent and the conversion effect is good.

[0105] Third embodiment

[0106] Figure 6 FIG. 1 is a schematic diagram of a mobile terminal according to the third embodiment. Figure 6The terminal 80 of this embodiment includes a memory 802 and a processor 806. The memory 802 is used to store at least one program instruction, and the processor 806 is used to implement the methods of the first embodiment to the second embodiment by loading and executing at least one program instruction.

[0107] Please refer to Figure 7 In actual implementation, the terminal 80 includes a memory 802, a storage controller 804, one or more (only one is shown in the figure) processors 806, a peripheral interface 808, a radio frequency module 850, a positioning module 812, a camera module 814, an audio module 816, a screen 818, and a key module 860. These components communicate with each other via one or more communication buses / signal lines 822.

[0108] Understandably, Figure 7 The structure shown is for illustration only. The mobile terminal 80 may also include Figure 7 More or fewer components as shown, or with Figure 7 Different configurations are shown. Figure 7 Each component shown in the figure can be implemented by hardware, software or a combination thereof.

[0109] The memory 802 can be used to store software programs and modules, such as program instructions / modules corresponding to the method in the embodiments of the present application. The processor 806 executes various functional applications and data processing by running the software programs and modules stored in the storage controller 804, thereby implementing the above-mentioned method.

[0110] The memory 802 may include a high-speed random access memory, and may also include a non-volatile memory, such as one or more magnetic storage devices, flash memory, or other non-volatile solid-state memory. In some instances, the memory 802 may further include a memory remotely arranged relative to the processor 806, and these remote memories may be connected to the terminal 80 via a network. Examples of the above-mentioned network include, but are not limited to, the Internet, an intranet, a local area network, a mobile communication network, and a combination thereof. The processor 806 and other possible components may access the memory 802 under the control of the storage controller 804.

[0111] The peripheral interface 808 couples various input / output devices to the CPU and the memory 802. The processor 806 runs various software and instructions in the memory 802 to execute various functions of the terminal 80 and perform data processing.

[0112] In some embodiments, the peripheral interface 808, the processor 806, and the memory controller 804 can be implemented in a single chip. In other embodiments, they can be implemented in separate chips.

[0113] The radio frequency module 850 is used to receive and send electromagnetic waves, realize the mutual conversion between electromagnetic waves and electrical signals, and thus communicate with a communication network or other devices. The radio frequency module 850 may include various existing circuit elements for performing these functions, for example, an antenna, a radio frequency transceiver, a digital signal processor, an encryption / decryption chip, a user identity module (SIM) card, a memory, etc. The radio frequency module 850 can communicate with various networks such as the Internet, an intranet, a wireless network, or communicate with other devices through a wireless network. The above-mentioned wireless network may include a cellular telephone network, a wireless local area network, or a metropolitan area network. The wireless networks described above may use a variety of communication standards, protocols and technologies, including but not limited to Global System for Mobile Communication (GSM), Enhanced Data GSM Environment (EDGE), wideband code division multiple access (W-CDMA), code division multiple access (CDMA), time division multiple access (TDMA), Bluetooth, Wireless Fidelity (WiFi) (such as Institute of Electrical and Electronics Engineers standards IEEE802.11a, IEEE 802.11b, IEEE802.11g and / or IEEE 802.11n), Voice over Internet Protocol (VoIP), Worldwide Interoperability for Microwave Access (Wi-Max), other protocols for email, instant messaging and short messages, and any other suitable communication protocols, even those that have not yet been developed.

[0114] The positioning module 812 is used to obtain the current location of the terminal 80. Examples of the positioning module 812 include, but are not limited to, a global satellite positioning system (GPS) and positioning technology based on a wireless local area network or a mobile communication network.

[0115] The camera module 814 is used to take photos or videos. The taken photos or videos can be stored in the memory 802 and can be sent through the radio frequency module 850.

[0116] The audio module 816 provides an audio interface to the user, which may include one or more microphones, one or more speakers, and an audio circuit. The audio circuit receives sound data from the peripheral interface 808, converts the sound data into electrical information, and transmits the electrical information to the speaker. The speaker converts the electrical information into sound waves that can be heard by the human ear. The audio circuit also receives electrical information from the microphone, converts the electrical signal into sound data, and transmits the sound data to the peripheral interface 808 for further processing. The audio data can be obtained from the memory 802 or through the radio frequency module 850. In addition, the audio data can also be stored in the memory 802 or sent through the radio frequency module 850. In some instances, the audio module 816 may also include an earphone jack for providing an audio interface to earphones or other devices.

[0117] Screen 818 provides an output interface between terminal 80 and the user. Specifically, screen 818 displays video output to the user, and the content of these video outputs may include text, graphics, videos, and any combination thereof. Some output results correspond to some user interface objects. It is understandable that screen 818 may also include a touch screen. The touch screen provides an output and input interface between terminal 80 and the user at the same time. In addition to displaying video output to the user, the touch screen also receives user input, such as user gesture operations such as clicks and slides, so that the user interface objects respond to these user inputs. The technology for detecting user input can be based on resistive, capacitive or any other possible touch detection technology. Specific examples of touch screen display units include but are not limited to liquid crystal displays or light-emitting polymer displays.

[0118] The key module 860 also provides an interface for the user to input to the mobile terminal 80. The user can press different keys to make the mobile terminal 80 execute different functions.

[0119] In actual implementation, the computer readable storage medium is used in Figure 6 or Figure 7 In the mobile terminal shown, information search can be realized in the preset interface with a unified entrance. At the same time, the process of playing the information content can be realized through the linkage between the main interface and the preset interface, thereby ensuring the complete display of the information content and deepening the user's impression.

[0120] The present application also provides a mobile terminal device, which includes a memory, a processor, and an information display program stored in the memory and executable on the processor, wherein the information display program implements the steps of the method in any of the above embodiments when executed by the processor.

[0121] The present application also provides a computer-readable storage medium, on which an information display program is stored. When the information display program is executed by a processor, the steps of the method in any of the above embodiments are implemented.

[0122] In the embodiments of the mobile terminal and computer-readable storage medium provided in the present application, all technical features of the embodiments of the above-mentioned information display method are included, and the expansion and explanation content of the specification are basically the same as those of the embodiments of the above-mentioned method, and will not be repeated here.

[0123] Through the description of the above implementation methods, those skilled in the art can clearly understand that the above-mentioned embodiment methods can be implemented by means of software plus a necessary general hardware platform, and of course by hardware, but in many cases the former is a better implementation method. Based on such an understanding, the technical solution of the present application, or the part that contributes to the prior art, can be embodied in the form of a software product, which is stored in a storage medium (such as ROM / RAM, magnetic disk, optical disk) as above, and includes a number of instructions for a terminal device (which can be a mobile phone, a computer, a server, a controlled terminal, or a network device, etc.) to execute the method of each embodiment of the present application.

[0124] The above are only preferred embodiments of the present application, and are not intended to limit the patent scope of the present application. Any equivalent structure or equivalent process transformation made using the contents of the present application specification and drawings, or directly or indirectly applied in other related technical fields, are also included in the patent protection scope of the present application.

[0125] The embodiment of the present application further provides a computer program product, which includes a computer program code. When the computer program code runs on a computer, the computer executes the methods in the above various possible implementation modes.

[0126] An embodiment of the present application also provides a chip, including a memory and a processor, the memory is used to store a computer program, and the processor is used to call and run the computer program from the memory, so that a device equipped with the chip executes the methods in various possible implementation modes as described above.

[0127] Those skilled in the art will readily appreciate other embodiments of the present application after considering the specification and practicing the application disclosed herein. The embodiments of the present application are intended to cover any modification, use or adaptation of the present application, which follows the general principles of the present application and includes common knowledge or customary techniques in the art that are not disclosed in the present application. The specification and embodiments are intended to be exemplary only, and the true scope and spirit of the present application are indicated by the following claims.

[0128] It should be understood that the present application is not limited to the precise structures that have been described above and shown in the drawings, and that various modifications and changes may be made without departing from the scope thereof. The scope of the present application is limited only by the appended claims.

Claims

1. An information display method, applied to a mobile terminal, characterized in that: include: Enter the preset interface from the main interface; Triggering an information search operation on a preset interface, wherein the information search operation is a user inputting a keyword; Displaying information content on the preset interface according to the search results, the information content is found according to the keywords, and the information content is displayed in the form of text or multimedia; Trigger an operation to return to the main interface display; According to the playback mode corresponding to the playback progress of the information content, the information content continues to be displayed on the main interface; When playing the information content, in response to the operation of opening the information content; determining whether the mobile terminal has installed the promotion application corresponding to the information content; If the mobile terminal has the promotional application installed, an animation of the information content moving to the promotional application is displayed; or, if the mobile terminal does not have the promotional application installed, a promotional link corresponding to the information content is opened; or, if the mobile terminal has the promotional application installed, an animation of the information content moving to the promotional application is displayed or a corresponding promotional link is opened according to user preference.

2. The information display method according to claim 1, characterized in that: The information content displayed on the preset interface is different from the information content displayed on the main interface; or, the information content displayed on the preset interface is the same as the information content displayed on the main interface.

3. The information display method according to claim 1, characterized in that: After clicking the information content in the preset interface or the main interface, jump to the application corresponding to the information content.

4. The information display method according to claim 1, characterized in that: After the main interface is displayed, the application corresponding to the information content or the content of the search website is opened on the main interface.

5. The information display method according to any one of claims 1 to 4, characterized in that: If the information content is displayed in multimedia form, the information content will no longer be displayed after clicking "End", or the information content will automatically close after being displayed for a specific time.

6. The information display method according to any one of claims 1 to 4, characterized in that: When the main interface is displayed, applications related to the information content in the main interface are displayed in a special manner.

7. The information display method according to any one of claims 1 to 4, characterized in that: The information content is embedded in or displayed in a floating manner in the preset interface or the main interface.

8. A mobile terminal, characterized in that: include: Memory and processor; The memory stores at least one program instruction; The processor implements the information display method according to any one of claims 1 to 7 by loading and executing the at least one program instruction.

9. A computer-readable storage medium, characterized in that: The computer-readable storage medium stores computer program instructions; when the computer program instructions are executed by a processor, the information display method according to any one of claims 1 to 7 is implemented.

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