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5231results about "Advertisements" patented technology

Wireless communication device with markup language based man-machine interface

A system, method, and software product provide a wireless communications device with a markup language based man-machine interface. The man-machine interface provides a user interface for the various telecommunications functionality of the wireless communication device, including dialing telephone numbers, answering telephone calls, creating messages, sending messages, receiving messages, establishing configuration settings, which is defined in markup language, such as HTML, and accessed through a browser program executed by the wireless communication device. This feature enables direct access to Internet and World Wide Web content, such as Web pages, to be directly integrated with telecommunication functions of the device, and allows Web content to be seamlessly integrated with other types of data, since all data presented to the user via the user interface is presented via markup language-based pages. The browser processes an extended form of HTML that provides new tags and attributes that enhance the navigational, logical, and display capabilities of conventional HTML, and particularly adapt HTML to be displayed and used on wireless communication devices with small screen displays. The wireless communication device includes the browser, a set of portable components, and portability layer. The browser includes protocol handlers, which implement different protocols for accessing various functions of the wireless communication device, and content handlers, which implement various content display mechanisms for fetching and outputting content on a screen display.
Owner:ACCESS

Mechanism and apparatus for using messages to look up documents stored in spaces in a distributed computing environment

InactiveUS6643650B1AdvertisementsMultiple digital computer combinationsXML schemaRepresentation language
A system and method for searching for documents within spaces in a distributed computing environment are provided. A client sends a lookup message to a space which stores documents. The lookup message may specify desired characteristics, such as a name or partial XML schema, of the stored documents. The documents may include XML service advertisements and XML device advertisements as well as general-purpose XML documents. A set of zero or more documents which match the lookup message are discovered. In one embodiment, the lookup message may include a desired name. If the lookup message includes both a desired name and a desired schema, the set of discovered documents may include both discovered documents having a name that matches the desired name and discovered documents having a schema that matches the desired schema. If the lookup message includes neither a desired name nor a desired schema, the set of discovered documents may include substantially all the documents stored in the space. After the matching documents are found, the space may send a lookup response message to the client. For each discovered document, the lookup response message may include a name and an advertisement. Each advertisement may include information which is usable by the client to obtain the respective discovered document or access the resource (e.g., a service) that the document advertises. The advertisements and messages may be expressed in a data representation language such as XML.
Owner:ORACLE INT CORP

Advertising with video ad creatives

The serving of advertisements with (e.g., on) video documents may be improved in a number of ways. For example, a system may (a) accept information defining at least one ad spot associated with at least one instance of an video document, (b) accept offers to have advertisements served in the ad spot(s), and (c) arbitrate among competing advertisements, using at least the offers, to determine at least one advertisement to be served in that ad spot(s). As another example, a system may (a) accept relevance information for an advertisement, (b) determine at least one video document using the accepted relevance information, (c) present information about the video document(s) to an advertiser associated with the advertisement, and (d) accept, from the advertiser, an offer to have its advertisement served with at least one of the video document(s) accepted. As yet another example, a system may (a) accept relevance information for an video document, (b) determine a plurality of advertisements relevant to the video document using the relevance information and serving constraints of the advertisements, and (c) select at least one of the determined relevant advertisements to be served with the video document. Examples of video documents include video files published on the Internet, television programs, live or recorded talk shows, video-voice mail, segments of an video conversation, etc.
Owner:GOOGLE LLC

Method and System for Searching a Data Network by Using a Virtual Assistant and for Advertising by using the same

The present invention relates to a method, system and server configured to enable a plurality of users to conduct a data search within a database over a data network, comprising: (a) a first software component for enabling one or more of the following: (a.1.) providing a user with a user interface, having a virtual assistant, for enabling said user to conduct a data search over a data network by means of said virtual assistant; and (a.2.) receiving data from said user interface, having said virtual assistant, and conveying corresponding data back to said user to be provided to him by means of said virtual assistant; (b) a second software component for enabling said virtual assistant to interact with said user; and (c) a third software component for: (c.1.) enabling receiving from said user at least one search query by means of said virtual assistant; (c.2.) enabling analyzing and processing said at least one search query for determining one or more data items from a plurality of data items stored and/or indexed within a search database, said one or more data items being relevant to said at least one search query, giving rise to relevant data items being the search results; and (c.3.) enabling providing at least a portion of said search results to said user by means of said virtual assistant, each search result being provided as the relevant data item or as a link to said relevant data item.
Owner:GROIS DAN

Business card and contact management system

An Internet (or World-Wide-Web or other such public or private network) based business card and contact management system capable of conveying and managing advertising as well as traditional and other non-traditional business contact information. The invention is a system that: (1) accepts a Universal Contact Locator (UCL) as encoded on a business card in man and/or machine readable format and, when the Universal Contact Locator (UCL) is entered into a client program running on a client computer, (2) causes a web browser (or like program) and associated communications software to establish a communications session with a remote server computer which (3) accesses the stored contact and advertisement and news information of the card issuer associated with the Universal Contact Locator and (4) downloads the business contact and/or personal contact information and targeted advertisements and news items associated with the Universal Contact Locator to a client program running on a client computer which (5) loads the contact data into the Contact Management or Personal Information Management (PIM) system of the users choosing running on the users client computer and (6) stores the advertisements and news items downloaded from the server computer on the client computer's secondary storage device (i.e. hard disk) and (7) causes the advertisements and news items stored on the client computer's secondary storage device to be displayed to the user on a predetermined schedule in a portion of the client computer's output device (i.e. CRT or LCD panel).
Owner:MICROSOFT TECH LICENSING LLC

Statistical metering and filtering of content via pixel-based metadata

Data supplied to a display having a plurality of pixels comprises both content to be displayed and metadata that identifies the content of the respective pixel as being of a particular type by setting the metadata for each pixel to a value that is one of a predefined set of values. The identification of the content as being of a particular type enables the classification of the pixels on a per pixel basis into one or more categories. Pixels containing data for an advertisement can be identified and metered to determine the total display space they occupy and length of time they are displayed, which are both considered measures of the effectiveness of the advertisement. This metering can therefore be used to more equitably charge for advertising on web pages because an advertiser can be charged on the basis of what a user actually sees on the display. If only a percentage of the advertisement is visible, the advertiser pays an amount in proportion to the percentage of the advertisement that is visible. Pixels belonging to an advertisement can also be metered by a video game in a manner that gives an incentive to a game player to view advertisements. Additionally, metadata can be used to identify a pixel as containing objectionable content or some other information or type of content not desired by a user. The pixels containing objectionable or undesired content, which usually are pixels that display an object or portions thereof, can then be filtered out of the picture in a more precise way to either delete or leave a blurred image of the object or objectionable/undesirable portion thereof only, without hiding an entire screen of data.
Owner:NOKIA TECHNOLOGLES OY

System and method for real-time web page context analysis for the real-time insertion of textual markup objects and dynamic content

A technique is described for delivering contextual information to end users of a data network which includes at least one client system associated with an end user. According to a specific embodiment, the technique of the present invention provides a contextual-based platform for delivering to an end user in real-time proactive, personalized, contextual information relating to web page content currently being displayed to the user. A portion of web page content relating to a web page intended for display on the client system is received. According to a specific embodiment, the web page corresponds to a URL associated with a content provider. The portion of web page content is analyzed for keyword information. A portion of keyword information associated with the portion of web page content is identified. According to a specific embodiment, the portion of keyword information includes at least one keyword. Contextual information to be delivered to the end user is selected using the portion of keyword information. According to a specific implementation, the contextual information corresponds to ad information which is provided by a campaign provider server system. A set of web page modification instructions is generated using the contextual information. According to a specific embodiment, the set of web page modification instructions includes instructions for modifying the web page content to include the selected contextual information. The set of web page modification instructions is provided to the client system to thereby cause the portion of contextual information to be delivered to the user. According to a specific embodiment, when the client system implements the web page modification instructions, the web page content is caused to be modified in a manner which results in a display of contextual information on the client system.
Owner:AMOBEE
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