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System and method for adding an advertisement to a personal communication

A system and method is provided for adding an advertisement to a digital message and providing additional communication data to a recipient that interacts with the advertisement regardless of the network device the recipient is utilizing. An advertisement generator residing on a network host accepts digital messages from contributors and allows the contributors to select an advertisement to be displayed with their contributed messages. These digital messages may be sent to specified recipients or published on a Web site. Using stored personal data associated with the contributor and with the recipient of a digital message, in addition to the content of the message itself, the advertisement generator suggests advertisements to be included with the digital messages based on their contextual relevance. In exchange for including an advertisement with a digital message, a contributor is compensated. If the contributor-selected advertisement is provided by a third party advertiser, the message, contributor, and advertisement data is utilized to compensate the contributor of that message for sending it to at least one recipient or posting it on a Web site. If the advertisement is interactive, and the advertisement is interacted with, the advertisement generator will provide the recipient with additional communication data in a format that can be understood by the recipient network device.
Owner:ROTHSCHILD RICHARD ANTHONY

System and method for integrating and validating genotypic, phenotypic and medical information into a database according to a standardized ontology

The system described herein enables clinicians and researchers to use aggregated genetic and phenotypic data from clinical trials and medical records to make the safest, most effective treatment decisions for each patient. This involves (i) the creation of a standardized ontology for genetic, phenotypic, clinical, pharmacokinetic, pharmacodynamic and other data sets, (ii) the creation of a translation engine to integrate heterogeneous data sets into a database using the standardized ontology, and (iii) the development of statistical methods to perform data validation and outcome prediction with the integrated data. The system is designed to interface with patient electronic medical records (EMRs) in hospitals and laboratories to extract a particular patient's relevant data. The system may also be used in the context of generating phenotypic predictions and enhanced medical laboratory reports for treating clinicians. The system may also be used in the context of leveraging the huge amount of data created in medical and pharmaceutical clinical trials. The ontology and validation rules are designed to be flexible so as to accommodate a disparate set of clients. The system is also designed to be flexible so that it can change to accommodate scientific progress and remain optimally configured.
Owner:NATERA

System and method for adding an advertisement to a personal communication

A system and method is provided for adding an advertisement to a digital message and providing additional communication data to a recipient that interacts with the advertisement regardless of the network device the recipient is utilizing. An advertisement generator residing on a network host accepts digital messages from contributors and allows the contributors to select an advertisement to be displayed with their contributed messages. These digital messages may be sent to specified recipients or published on a Web site. Using stored personal data associated with the contributor and with the recipient of a digital message, in addition to the content of the message itself, the advertisement generator suggests advertisements to be included with the digital messages based on their contextual relevance. In exchange for including an advertisement with a digital message, a contributor is compensated. If the contributor-selected advertisement is provided by a third party advertiser, the message, contributor, and advertisement data is utilized to compensate the contributor of that message for sending it to at least one recipient or posting it on a Web site. If the advertisement is interactive, and the advertisement is interacted with, the advertisement generator will provide the recipient with additional communication data in a format that can be understood by the recipient network device.
Owner:ROTHSCHILD RICHARD ANTHONY
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