Rights management information is used at least in part in a matching, narrowcasting, classifying and / or selecting process. A matching and classification 
utility system comprising a kind of Commerce 
Utility System is used to perform the matching, narrowcasting, classifying and / or selecting. The matching and classification 
utility system may match, narrowcast, classify and / or select people and / or things, non-limiting examples of which include 
software objects. The Matching and Classification 
Utility system may use any pre-existing classification schemes, including at least some 
rights management information and / or other qualitative and / or parameter data indicating and / or defining classes, classification systems, class hierarchies, category schemes, class assignments, category assignments, and / or 
class membership. The Matching and Classification Utility may also use at least some 
rights management information together with any 
artificial intelligence, 
expert system, statistical, computational, manual, or any other means to define new classes, class hierarchies, classification systems, category schemes, and / or assign persons, things, and / or groups of persons and / or things to at least one class.