The application discloses a display control method, an electronic device and a vehicle, and relates to the technical field of intelligent cockpits. The method comprises the following steps: acquiring a plurality of
gaze point coordinates of a driver of the vehicle, determining a region
label corresponding to each frame of the
gaze point coordinates, monitoring the plurality of
gaze point coordinates of the driver, and determining gaze information of the driver according to a monitoring result, wherein the gaze information of the driver comprises a gaze
switching frequency used for indicating that the driver switches gaze between a road region
label and a head-up display region
label of the vehicle; determining a
cognitive load of the driver according to the gaze information of the driver, and controlling display content of the head-up display of the vehicle according to the
cognitive load of the driver, so that the display content of the head-up display of the vehicle is matched with the
cognitive load of the driver. The application can objectively determine the cognitive load of the driver in real time, accurately match the display information with the cognitive ability of the driver, and fully exert the display function of the head-up display of the vehicle.