In some embodiments, systems, methods, and/or articles of manufacture may determine a rewards group comprising at least a first member and a second member, determine a reward that the group may earn in exchange for completing purchases at a retailer or for performing a task. Embodiments may further comprise determining, based at least partially on a count of group members and a value of the reward, purchasing or task completion conditions the group must satisfy in order to earn the reward. Some embodiments may comprise providing the conditions to the group, determining an acceptance of the conditions by the group, and registering the group for the reward. According to some embodiments, the reward may be provided to the group (or portions thereof) upon a determination that the conditions are satisfied (or at least partially satisfied).