The invention discloses an advertisement
copywriting generation method and device based on multi-
modal fusion, equipment and a medium, and relates to the technical field of advertisement marketing. The method comprises the steps of obtaining multi-
modal data of a target video, the multi-
modal data comprising visual data, auditory data and related
metadata of the video, and extracting associated data from a local
knowledge base; and preprocessing the multi-
modal data and the local
knowledge base data, and converting the multi-
modal data and the local
knowledge base data into feature forms which can be used for analysis. According to the method, semantic calibration is carried out on multi-modal input by means of a local knowledge base, it is ensured that generated content strictly follows
domain knowledge constraints, the problem of deviation caused by the fact that a traditional model depends on
implicit knowledge is solved, multi-modal information
ambiguity is eliminated, collaborative semantic generation of texts, images and structured data is achieved, content dimensions are enriched, and the method has the advantages of being high in practicability and easy to popularize. And an efficient solution is provided for the landing of the intelligent generation technology in the
vertical field.