In an illustrative embodiment, systems and methods for an
augmented reality (AR)
system enable merchant-to-
customer engagement through context-aware
digital content placement. In an embodiment, one element of the
system allows merchants to upload, customize, and place AR media objects, and another element allows customers to discover and interact with said content in real-world environments. In an embodiment, another element of the
system dynamically ranks and serves AR content based on user behavior,
demographics, time, and location. In alternative embodiments, an
artificial intelligence engine dynamically generates personalized AR media objects based on real-time user preferences, history, and environmental context. In some embodiments, features include interactive merchant storefronts, digital promotions, real-time analytics, user rewards,
breadcrumb-based AR trails, and dynamically personalized AR experiences to encourage repeated engagement.