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6121 results about "Analysis data" patented technology

Data Analysis is the process of systematically applying statistical and/or logical techniques to describe and illustrate, condense and recap, and evaluate data.

Method and apparatus for analyzing data and advertising optimization

The most preferred embodiment of the present invention is a computer-based decision support system that includes three main components: a database mining engine (DME); an advertising optimization mechanism; and a customized user interface that provides access to the various features of the invention. The user interface, in conjunction with the DME, provides a unique and innovative way to store, retrieve and manipulate data from existing databases containing media-related audience access data, which describe the access habits and preferences of the media audience. By using a database with a simplified storage and retrieval protocol, the data contained therein can be effectively manipulated in real time. This means that previously complex and lengthy information retrieval and analysis activities can be accomplished in very short periods of time (typically seconds instead of minutes or even hours). Further, by utilizing the advertising optimization mechanism of the present invention, businesses, networks, and advertising agencies can interactively create, score, rank and compare various proposed or actual advertising strategies in a simple and efficient manner. This allows the decision-makers to more effectively tailor their marketing efforts and successfully reach the desired target market while conserving scarce advertising capital. Finally, the user interface for the system provides access to both the DME and the optimization mechanism in a simple and straightforward manner, significantly reducing training time.
Owner:CANNON MARK E

Method, system, and apparatus for managing, monitoring, auditing, cataloging, scoring, and improving vulnerability assessment tests, as well as automating retesting efforts and elements of tests

A scalable method, system, and apparatus for non-intrusively auditing and improving security assessments includes capturing, storing, presenting, displaying, inspecting, monitoring, and analyzing data flow in client-server security assessments and/or network/infrastructure security assessments. The invention provides interested parties with a mechanism to non-intrusively audit in real-time the vulnerability test effort, as well as review, replay, and analyze all aspects of the security assessment during and after the test. For web application assessments, the data capture includes one of the following or some combination: an intermediary with all data passing through the intermediary; a sniffer that can passively extract all data being communicated between the application and tester; and a plurality of computing modules (e.g., software, appliances, etc.) installed in the tester environment or within the application system environment (e.g., software installed on the tester's computer, or on the computer where the intermediary is running, or software installed on the application systems proxy or web server, or an appliance in either environment) for storing, processing, analyzing, reporting, and displaying the data.
Owner:STYSLINGER BRIAN
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