The invention provides a content recommendation method and device, equipment and a storage medium, and relates to the technical field of computers, in particular to the technical field of intelligent recommendation. According to the specific implementation scheme, candidate
media content is determined from
media content to be recommended; wherein a target group index of the candidate
media content is greater than a preset index threshold, and the target group index is obtained based on content features of the media content and interaction features of a target group; performing priority
ranking on the candidate media contents based on the interaction characteristics of each candidate media content to obtain a first
ranking result; and determining target media content recommended to a target user from the candidate media content by using the first sorting result, the target user belonging to the target group. According to the method, the comment participation rate of the target user can be improved, the accuracy and efficiency of
content distribution are optimized, and the user experience is also improved.