Advertisement display management system integrating augmented reality, somatic sense and green screening technology and advertisement display management method integrating augmented reality, somatic sense and green screening technology

Abstract

The invention discloses an advertisement display management system integrating augmented reality, somatic sense and a green screening technology and an advertisement display management method integrating augmented reality, somatic sense and a green screening technology. The advertisement display management system integrating augmented reality, somatic sense and the green screening technology comprises an advertisement management system, an advertisement display system and a data analysis center, wherein the advertisement management system and the advertisement display system are connected through a network communication module; the advertisement display system and the data analysis center through the network communication module; the advertisement display system is connected with a fixed terminal and a mobile terminal. According to the advertisement display management system disclosed by the invention, advertisement putting and data collecting and analyzing of a target group are realized through the advertisement management system, the advertisement display system and the data analyzing center, so that the expressive force and interaction enjoyment of the advertisement are strengthened, the advertisement putting accuracy and the flow conversion actual effect are further improved, and problems of fewer conventional advertisement forms, insufficient attraction, a lower conversion rate, and the like are solved.

Description

technical field

[0001] The invention relates to the field of advertising systems, in particular to an advertising display management system and method integrating augmented reality, somatosensory, and green-picking technologies. Background technique

[0002] The content of existing frame advertisements is limited to the form of images and videos. The form is single and stereotyped, which is easy to be ignored by users and fails to achieve the advertising effect. Moreover, the advertising information can only be disseminated in one direction, and the target group users passively accept the advertising information, and are not deeply impressed by the advertising information, resulting in a low conversion rate of the advertisement. The current framed advertisements do not have a target group user information feedback mechanism. Advertisers have no data to judge the publicity effect of the advertisements placed on the framed advertisements, and cannot immediately adjust their pr...

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