The invention discloses a cross-platform advertisement joint modeling method driven by privacy calculation, and relates to the technical field of internet advertisements, and the method comprises the steps: carrying out the preliminary desensitization
processing of original advertisement data through a pre-established
privacy protection mechanism, employing a hierarchical
encryption means for sensitive fields contained in the original advertisement data, and carrying out the desensitization
processing of the original advertisement data; obtaining a desensitization
data set processed in the first stage to obtain a
data set of which sensitive information is preliminarily shielded, carrying out
feature extraction on the data by adopting a
generative adversarial network model according to the desensitization
data set processed in the first stage, carrying out
deep learning according to statistical characteristics of the data, obtaining an implicit
distribution rule, and carrying out
feature extraction on the data; determining a generated preliminary
feature mapping result; according to the cross-platform advertisement joint modeling method driven by privacy calculation,
privacy protection and multi-mode synthesis of advertisement data are realized, and the method can be widely applied to advertisement analysis and multi-scene application needing protection of
user privacy.