The invention relates to the technical field of e-commerce, in particular to an e-commerce promotion method and
system based on
cloud computing, and the method comprises the following steps: building a user behavior sequence through log collection, extracting a sudden change point through
dynamic time warping, generating a dynamic parameter through segmented integral, calculating a difference degree through gray
correlation analysis, and reconstructing a weight set. And flexibly scheduling advertisement
resource distribution, and generating a delivery instruction. According to the method, user click
stream data is collected, a behavior
sequence model is constructed,
continuous dynamic characteristics of user browsing tracks are captured,
time sequence relevance is analyzed, fluctuation peak points of user behavior paths are aligned, interest
mutation nodes are captured, abnormal behavior
modes are recognized, and implicit preferences and explicit feedback parameters in the interaction process are quantified. Establishing an associated feature analysis mechanism, resetting advertisement weight parameters, matching real-time requirements of users with putting strategies, mapping weights to distributed advertisement nodes, dynamically
scheduling computing resources, adapting display requirements and
resource allocation, and forming a closed-
loop optimization link.