The invention discloses a
new media-oriented interactive marketing method, which comprises the following steps of: 1, multi-
source data acquisition: acquiring behavior data of a user in
social media, a short video platform and an e-commerce scene in real time through an API (Application Program Interface), a burying point technology and cross-platform data
crawling, comprising click tracks, staying duration, comment content, sharing behaviors and shopping
cart operation; through the
technical innovation of a dynamic content engine, a real-time feedback
closed loop, edge calculation,
reinforcement learning, a multi-
modal material
library, a GAN automatic synthesis technology,
federated learning, a block chain and the like, the core benefits of improving the interactive conversion efficiency, data-driven real-time decision, reducing the
content generation cost, balancing the safety and the effect, performing scene-based accurate touch and the like are realized; the user conversion rate, the click rate, the marketing response speed, the negative comment
processing efficiency, the portrait accuracy and the target user coverage rate are remarkably improved.